Useful LinkedIn Lead Generation Tips

LinkedIn has about 660 million users, all of which go on there to get information and connect with people outside their regular circle.

However, how is it possible for a business to use this platform to increase leads and gain more visibility?

The following points will be of help for your LinkedIn Lead Generation:

Be consistent in updating

An excellent way to appear on the news feed of your connection while on LinkedIn and stay on their mind is to provide regular updates.

By doing this, apart from putting out good information regularly, you are also sharing industry-relevant tips and news that people can see and use for their good.

Also, people get to know that you post regularly, and it will help those who view your feed to see your levels of engagement periodically.

You can begin today by sharing:

• Relevant tips on your industry
• Work-related opinion
• Link to something you read recently.

Start by publishing

The simple act of posting on social media helps you to establish credibility that will help you to gain connections.

Sharing an article that you fund interesting, putting an original article or sharing a thought can quickly get you noticed.

So, think of something to put on LinkedIn.

It could be a blog post or something you write on just LinkedIn and not your company website.

If you've ever thought of writing a blog post to share some valuable insights, then you can consider posting it on LinkedIn.

Also, you can choose to re-publish something you put on your company website on LinkedIn as a means of getting more leads.

Get Linked Assist for best LinkedIn Lead Generation

LinkedIn Lead Generation tools are all the rage right now with LinkedIn, and there is none as effective as Linked Assist.

Linked Assist is a Chrome extension and software that helps you generate quality and sustainable leads.

Regardless of the niche you're in, Linked Assist s effective nonetheless.

It helps you reach much more prospects easily, thereby boosting your chances of getting likes, comments, and increased engagement.

Create a post on SlideShare

Just as it is with publishing a post, a SlideShare post means creating a piece of content that your potential consumers will consume.

It turned out that millions of people are actively looking to get content every month through SlideShare.

The platform works as an innovative way to have slideshows shared and share information in the slideshows.

SlideShare can help generate leads and connect customers through content they get to see regularly.

Enter some LinkedIn Groups

There are about 2.1 million groups available on LinkedIn.

So, if you're looking to get some quality leads, you can join up with some relevant groups.

It is a great way to begin.

However, keep this in mind whenever you’re looking for a LinkedIn group to join.

Always go for those with high levels of activity.

Once you have been able to choose a group, do your best to contribute to discussions by commenting on other peoples’ posts, significantly those posts that match your area of expertise.

Engaging in spirited discussions and answering questions is a way you can establish some authority in your field.

It also builds trust and brings the right kind of leads to you.

Get on InMail

InMail is one of the most popular and effective marketing tools on LinkedIn.

It helps to improve lead generation because it gives the ability to send messages to people who aren't within your range of direct connections.

InMail is also an effective tool for walking around gatekeepers and developing some form of personal contact with your prospects.

According to the social network itself, marketers who use InMail have 30 times more likelihood of obtaining responses than those who engage in acts like cold calling.

However, here’s a helpful tip:

Before you compose a message to a potential contact on InMail or by using Linked Assist, do some research on them and find some similarities that you can add to the message.

It’s a great way to develop a personal touch.

Sponsored Updates

Years ago, LinkedIn conducted a case study on Adobe Systems Inc.

As a part of a growth strategy, LinkedIn's Sponsored Updates were used by Adobe.

The company found that decision-makers who saw the updates had a 79% higher likelihood of agreeing that their media spend optimized by Adobe.

The demerit of Sponsored Updates is that you pay whenever someone clicks.

The merit, however, is that you get to reach a new audience because Sponsored Updates get to LinkedIn users who aren't your direct connections; they're effective in optimizing your reach and developing even more leads.

Work on your company description

One of the most valuable- yet underrated- tools on your LinkedIn is your company profile's description.

Use this space to address your targeted audience and ensure that the focus is majorly on the first two sentences.

Try highlighting your company's value and benefit and a call to action that encourages visiting a section of your profile or following you.

4 Powerful Steps LinkedIn Profile Optimization for Developers

So you’re a new developer on LinkedIn, and you barely know your way around the platform.

But one of the reasons you joined is because of what you’ve heard over time concerning how LinkedIn helps newbies like you like gain their ground.

For starters, we will like to say you heard right! And the next thing we will like to say is that you’ve come to the right source because, in this article, we will share basic tips that will help you optimize your profile as a new developer on LinkedIn.

 The beauty of LinkedIn is that it does not deny anyone the opportunity to excel.

So, whether you switched from an old career to something more techie (web development), what you need to keep at your fingertips at all times is that you need a strong online presence before you get noticed in your field of choice. 

Why is this necessary?

The reason is that research has shown that at least 94% of employers use LinkedIn to find suitable candidates for a position. And do you know the percentage of the employers that are on LinkedIn?

Over 97% of them! But despite this high probability of getting employed through LinkedIn, only about 36% of the people that seek a job on LinkedIn have an active profile.

Of what benefit is this piece of information to you as a new developer?

Well, it means you can join the list of active users and reap its benefits.

Or you can sign up, create an account and let it be a part of millions of other user accounts that are dormant on LinkedIn. It’s your call. 

So, the big question here now is, “how do you go about this process”?

To achieve this, you must learn to fully optimize your LinkedIn profile, and below are some steps that will guide you through the process. 

Four Powerful Steps to your LinkedIn Profile Optimization as a Developer

STEP 1

Ensure your profile is 100% complete.

Why is it crucial for your profile to become an all-star profile (that is, to score up to 100%) on LinkedIn?

It’s because a complete profile has over a 40% chance of receiving opportunities through LinkedIn than one that’s incomplete.

It’s important to have a complete profile because it will rank higher in LinkedIn’s internal algorithm, which will make your profile more discoverable by recruiters. 

In this aspect, LinkedIn works similar to Google’s search engine that relies on discoverability to display results.

Now, what are those things that you need to consider if you want your new developer profile to rank well on LinkedIn?

They are as follows; your profile photo, location and industry, experience, skill, education, certification, and at least 50 established LinkedIn connections. 

LinkedIn will always drop hints of the things you can do to achieve a profile that is 100% complete. But we will briefly talk about some of the factors mentioned above. 

Profile picture

This is the first thing anyone who comes across your new developer profile on LinkedIn will notice.

And to make a good impression, you need to ensure it’s as professional as possible.

Else, you stand the risk of losing connections with the right employers.

Look straight to the camera when taking the professional photograph, and ensure you’re not wearing headgears, smoking, or holding a drink in your hand as it tends to disqualify you instantly. 

Location and Industry

Endeavor to include the town, city, or area where you stay on LinkedIn.

If you can’t find the exact location, choose one nearest to it as it will help make things easier for recruiters who are hiring close to you to discover your profile.

It’s also crucial that you add the industry that you serve for further clarification.  

Include your level of experience

Whether you’re a veteran in web development or you just finished your tertiary education and joined LinkedIn.

You need to indicate that in the experience category.

While some recruiters may seek web developers who are highly knowledgeable in the field, others may seek newbies to train and pay lesser than the veterans. 

Skill

Most recruiters pay close attention to this, so ensure you include whatever web development skill or expertise you’ve learned over the years.

Make this section as short and as detailed as you can.

The reason is that it may help convince whoever is looking at your profile to give you an offer. 

Education 

Here, try to enlist the institutions that you have graduated from over the years.

Certification 

Whatever certification you may have obtained over the years as a web developer needs to be specified in this category.

Even as a newbie in the industry, if you don’t have any professional certification, you can scan or upload any certification you have acquired during your time as an intern.

It’s better than leaving the area blank. 

A solid network

If you aim to achieve 100% profile completion, then you should have at least 50 LinkedIn connections on your profile.

It will give LinkedIn’s algorithm a boost in making your profile more discoverable. 

STEP 2

Include Keywords to Your LinkedIn Profile

Keywords are another thing to give due consideration when trying to optimize your developer profile on LinkedIn.

It is also one tool that top managers of different brands use to source and locate capable hands. 

To ensure that LinkedIn’s algorithm sends the right recruiters your way, add keywords relevant to your industry.

Again, you could try to explain what language and frameworks that you prefer using.

For example, R, Python, Ruby on Rails, Angular.js, Sass, WordPress, etc. 

You can equally remove whatever skill and technology that you may not want to work with.

Let’s say you worked as a social media manager in a company, but the career path you’re following is not in any way related to social media.

You need to limit social media keywords in different sections in your profile, such as the summary section, skills, and experience, or completely remove them.

Else, recruiters may decide to contact you as a social media manager rather than a web developer. 

STEP 3

Take Advantage of The LinkedIn Summary Section

The LinkedIn summary section is the only place where you’re allowed to freely tell your story and what motivates you.

But this doesn’t mean you should pounce on it and bore your readers with irrelevant information.

You will only be shooting yourself in the foot if you do so.

Again, while telling your story, avoid using the word ‘motivate’ because it is one of the most overused words in all industries.

Rather, what you should do is to show examples of how you’re motivated, e.g. you could say something like, “After I discovered that web development is where my passion lies, it was almost like I went haywire in web designs.

I created websites for almost everyone around me at that time.

I created for my friends, family, and the local business where I interned.

It didn’t stop there as I hired myself out as a freelancer to get maximum satisfaction.”

Another thing you need to note when writing your summary on LinkedIn is writing in the first person.

It simply means you should write like you’re talking directly to your reader while explaining what you do as a web developer.

It’s equally important that you use your voice when writing, so you will sound natural.

Remember not to go overboard when using keywords because LinkedIn’s algorithm system can detect when you’re trying to game it.

STEP 4

Place the Spotlight on Your Transferable Skills

Ensure you highlight the skills and experiences you have acquired over the years as a developer that are transferable on your LinkedIn profile. 

Also, rather than list them, provide examples and pieces of evidence where you applied them. Some transferable skills that are appreciated in all niches include:

Communication skills

Most recruiters pay tremendous attention to this skill set because it’s one of the bases that will determine how efficient you will be to them.

And these communication skills include writing, presenting, teaching, negotiating, mentoring, and so on. 

Collaborative skills

Teamwork is also a priority on every recruiter’s list.

If they eventually decide to employ you in their organization, can you work peacefully with other staff, or will you be indifferent to them?

This area is important to business owners because they are constantly seeking ways to reach their goals.

So it would be best if you made references to how you’ve worked with previous clients, developers and teams. 

Organizational skills

This skill entails how organized your thoughts, communication, and workflow are.

You can display them in your profile by showing some of the processes you’ve developed over time.

Organizational skill is equally meant to show how well you can handle multiple responsibilities without breaking down.

Discipline is the watchword when it comes down to this skillset. 

CONCLUSION

There is no better way to showcase those web development skills you have gotten over the years than on your LinkedIn profile.

When listing down all that you’ve learned, hold nothing back because you can’t tell what programming language or certification will get you your dream job. 

Finally, always include a call to action at the end of whatever section you deem fit.

But the best place to do this is in your summary section. It will help people find out more about you within and outside of LinkedIn. 

4 Powerful Steps LinkedIn Profile Optimization for Developers

So you’re a new developer on LinkedIn, and you barely know your way around the platform.

But one of the reasons you joined is because of what you’ve heard over time concerning how LinkedIn helps newbies like you like gain their ground.

For starters, we will like to say you heard right! And the next thing we will like to say is that you’ve come to the right source because, in this article, we will share basic tips that will help you optimize your profile as a new developer on LinkedIn.

 The beauty of LinkedIn is that it does not deny anyone the opportunity to excel.

So, whether you switched from an old career to something more techie (web development), what you need to keep at your fingertips at all times is that you need a strong online presence before you get noticed in your field of choice. 

Why is this necessary?

The reason is that research has shown that at least 94% of employers use LinkedIn to find suitable candidates for a position. And do you know the percentage of the employers that are on LinkedIn?

Over 97% of them! But despite this high probability of getting employed through LinkedIn, only about 36% of the people that seek a job on LinkedIn have an active profile.

Of what benefit is this piece of information to you as a new developer?

Well, it means you can join the list of active users and reap its benefits.

Or you can sign up, create an account and let it be a part of millions of other user accounts that are dormant on LinkedIn. It’s your call. 

So, the big question here now is, “how do you go about this process”?

To achieve this, you must learn to fully optimize your LinkedIn profile, and below are some steps that will guide you through the process. 

Four Powerful Steps to your LinkedIn Profile Optimization as a Developer

STEP 1

Ensure your profile is 100% complete.

Why is it crucial for your profile to become an all-star profile (that is, to score up to 100%) on LinkedIn?

It’s because a complete profile has over a 40% chance of receiving opportunities through LinkedIn than one that’s incomplete.

It’s important to have a complete profile because it will rank higher in LinkedIn’s internal algorithm, which will make your profile more discoverable by recruiters. 

In this aspect, LinkedIn works similar to Google’s search engine that relies on discoverability to display results.

Now, what are those things that you need to consider if you want your new developer profile to rank well on LinkedIn?

They are as follows; your profile photo, location and industry, experience, skill, education, certification, and at least 50 established LinkedIn connections. 

LinkedIn will always drop hints of the things you can do to achieve a profile that is 100% complete. But we will briefly talk about some of the factors mentioned above. 

Profile picture

This is the first thing anyone who comes across your new developer profile on LinkedIn will notice.

And to make a good impression, you need to ensure it’s as professional as possible.

Else, you stand the risk of losing connections with the right employers.

Look straight to the camera when taking the professional photograph, and ensure you’re not wearing headgears, smoking, or holding a drink in your hand as it tends to disqualify you instantly. 

Location and Industry

Endeavor to include the town, city, or area where you stay on LinkedIn.

If you can’t find the exact location, choose one nearest to it as it will help make things easier for recruiters who are hiring close to you to discover your profile.

It’s also crucial that you add the industry that you serve for further clarification.  

Include your level of experience

Whether you’re a veteran in web development or you just finished your tertiary education and joined LinkedIn.

You need to indicate that in the experience category.

While some recruiters may seek web developers who are highly knowledgeable in the field, others may seek newbies to train and pay lesser than the veterans. 

Skill

Most recruiters pay close attention to this, so ensure you include whatever web development skill or expertise you’ve learned over the years.

Make this section as short and as detailed as you can.

The reason is that it may help convince whoever is looking at your profile to give you an offer. 

Education 

Here, try to enlist the institutions that you have graduated from over the years.

Certification 

Whatever certification you may have obtained over the years as a web developer needs to be specified in this category.

Even as a newbie in the industry, if you don’t have any professional certification, you can scan or upload any certification you have acquired during your time as an intern.

It’s better than leaving the area blank. 

A solid network

If you aim to achieve 100% profile completion, then you should have at least 50 LinkedIn connections on your profile.

It will give LinkedIn’s algorithm a boost in making your profile more discoverable. 

STEP 2

Include Keywords to Your LinkedIn Profile

Keywords are another thing to give due consideration when trying to optimize your developer profile on LinkedIn.

It is also one tool that top managers of different brands use to source and locate capable hands. 

To ensure that LinkedIn’s algorithm sends the right recruiters your way, add keywords relevant to your industry.

Again, you could try to explain what language and frameworks that you prefer using.

For example, R, Python, Ruby on Rails, Angular.js, Sass, WordPress, etc. 

You can equally remove whatever skill and technology that you may not want to work with.

Let’s say you worked as a social media manager in a company, but the career path you’re following is not in any way related to social media.

You need to limit social media keywords in different sections in your profile, such as the summary section, skills, and experience, or completely remove them.

Else, recruiters may decide to contact you as a social media manager rather than a web developer. 

STEP 3

Take Advantage of The LinkedIn Summary Section

The LinkedIn summary section is the only place where you’re allowed to freely tell your story and what motivates you.

But this doesn’t mean you should pounce on it and bore your readers with irrelevant information.

You will only be shooting yourself in the foot if you do so.

Again, while telling your story, avoid using the word ‘motivate’ because it is one of the most overused words in all industries.

Rather, what you should do is to show examples of how you’re motivated, e.g. you could say something like, “After I discovered that web development is where my passion lies, it was almost like I went haywire in web designs.

I created websites for almost everyone around me at that time.

I created for my friends, family, and the local business where I interned.

It didn’t stop there as I hired myself out as a freelancer to get maximum satisfaction.”

Another thing you need to note when writing your summary on LinkedIn is writing in the first person.

It simply means you should write like you’re talking directly to your reader while explaining what you do as a web developer.

It’s equally important that you use your voice when writing, so you will sound natural.

Remember not to go overboard when using keywords because LinkedIn’s algorithm system can detect when you’re trying to game it.

STEP 4

Place the Spotlight on Your Transferable Skills

Ensure you highlight the skills and experiences you have acquired over the years as a developer that are transferable on your LinkedIn profile. 

Also, rather than list them, provide examples and pieces of evidence where you applied them. Some transferable skills that are appreciated in all niches include:

Communication skills

Most recruiters pay tremendous attention to this skill set because it’s one of the bases that will determine how efficient you will be to them.

And these communication skills include writing, presenting, teaching, negotiating, mentoring, and so on. 

Collaborative skills

Teamwork is also a priority on every recruiter’s list.

If they eventually decide to employ you in their organization, can you work peacefully with other staff, or will you be indifferent to them?

This area is important to business owners because they are constantly seeking ways to reach their goals.

So it would be best if you made references to how you’ve worked with previous clients, developers and teams. 

Organizational skills

This skill entails how organized your thoughts, communication, and workflow are.

You can display them in your profile by showing some of the processes you’ve developed over time.

Organizational skill is equally meant to show how well you can handle multiple responsibilities without breaking down.

Discipline is the watchword when it comes down to this skillset. 

CONCLUSION

There is no better way to showcase those web development skills you have gotten over the years than on your LinkedIn profile.

When listing down all that you’ve learned, hold nothing back because you can’t tell what programming language or certification will get you your dream job. 

Finally, always include a call to action at the end of whatever section you deem fit.

But the best place to do this is in your summary section. It will help people find out more about you within and outside of LinkedIn. 

5 Reasons Why Your Business Needs to Be on LinkedIn

There has been a tremendous increase in integrating social media networks in many B2B business marketing strategies.

Nevertheless, when it concerns social media marketing, businesses instantly think of social media giants such as Facebook and Twitter.

These Networks do have an enormous following, but when it comes to promoting brands or growing connections.

Be linked with the network specifically designed for building business connections, which is LinkedIn.

If you are in the B2B space, you shouldn't wait to incorporate LinkedIn into your social media marketing strategy.

If you still haven't included it, then here are the top 5 reasons you must do it.

1. Improve SERPs

LinkedIn can help you grow connections, but it also helps improve your company page's search engine ranking.

You can do it by updating your LinkedIn page regularly by posting freshly brewed content for your connections.

Google ranks LinkedIn business pages and posts highly in the search engine results pages.

Adding updates to your business page and optimizing SEO posts improves your efficiency in the search results pages.

Here are three tips to follow:

• Include relevant keywords
• Placing a link of your company page on your website
• Sharing relevant and fresh content

2. Effective Platform for Lead Generation

LinkedIn is not only limited to improving your social media presence, but it is also a perfect tool for generating quality leads.

According to HubSpot's previous study, LinkedIn results in higher lead generation than other social media networks.

There are a variety of methods to generate leads through LinkedIn:

• Produce quality and fresh content
• Use clear calls to action
• Add a custom banner to your company page

3. Build Better Relationships

Being a business professional, you can't ignore the power and importance of building relationships with clients, and LinkedIn is all about creating and sustaining good business relationships.

You can use your LinkedIn business page to extend your network and reach potential customers.

As well as posting on your own company's page, you should join groups related to your industry and spend some time looking at the level of participation and conversations.

4. Reinforces Your Brand

LinkedIn allows you to ensure that your clients and potential clients find the exact information you want them to see.

When you get involved with online groups and discussions, you can effectively manage and build your online reputation.

This will help you in portraying a positive image of your brand to your clients and prospects.

5. Effective Way for Content Distribution

As a key channel for content distribution, there's no more efficient network for establishing yourself or your brand as a market leader.

Sharing on LinkedIn gets content in front of your existing connections and followers.

Using LinkedIn ads extends its reach even further by permitting you to target your distribution to market influencers and possible customers.

Conclusion

LinkedIn is a worthwhile investment to be made for your business.

It is an invaluable addition to your marketing strategies.

It is the one platform that gives you all the information you need to know about your client and network - so you might as well use it.

How to Create a Professional LinkedIn Profile That Rocks!

Whether you've been a veteran in the business world or just starting up, LinkedIn is a networking tool that will help you achieve those professional milestones you have set for yourself.

Most people who sign up always have a reason why they do so.

It could be to take their brand to the next level, hire some recruits and HR managers, or meet new associates and establish connections.

Whatever reason you've chosen to steer in the direction of LinkedIn, bear in mind that it can provide answers to most of your problems in the business realm.

Compared to other social media platforms where your profile is set up for more personal networking than a professional, LinkedIn is built to present every user's profile in such a professional manner.

So, whatever the reason may be for joining, you can rest assured that once you have an account and duly follow the tips that we will share in this article, you are on your way to achieving a Professional LinkedIn Profile.

In this guide, we will be discussing ten tips that you can apply to your LinkedIn profile to make it more professional.

The Details of Your Professional LinkedIn Profile Matters

Having a well-detailed and Professional LinkedIn Profile is one way you can make your profile appear more professional before visitors.

No matter how professional your profile photo is or the height you must have attained over the years in your career, your profile will never leave a good impression if it's not well detailed.

But note that while the details matter, you should not fill your profile with jargon just because you're trying to appear professional enough.

Know which detail or piece of information you should include convincing your visitors and those that shouldn't make it to the party.

To better understand this, try to picture your LinkedIn profile like your resume, where you have to include brief and concise information about your education information, skills, work experience, and so on.

Have a Complete Professional LinkedIn Profile

This step is quite similar to the first, but the difference is that it does not include adding the necessary details but having a complete and Professional LinkedIn Profile.

A profile that is complete is enticing to view. Again, no matter how well detailed your profile looks, it won't command the respect it deserves if it's haphazard.

So, even if it seems like a difficult task to do, ensure your profile is complete at all times.

Remember to always edit or replace certain information as you progress in your business or career.

It's preferable to edit rather than delete.

The reason is that your viewer will undoubtedly be interested to see how you've climbed the ladder from your early days to where you are at the moment.

It could also serve as a motivation for them.

Review your LinkedIn Profile Headline and Summary

Most people fail to realize that their LinkedIn Profile Summary and Headline can make or break their page.

These are two critical sections that need to be reviewed if you're willing to leave a remarkable impression in the minds of your prospects.

While your LinkedIn headline will give you a forefront professional outlook, your summary will also reveal your personality that compliments your brands or Curriculum Vitae (CV).

You need to note that you need to add the most relevant keywords that matter in your industry to your Headline, Summary, and entire profile.

It will truly help it stand out and be more discoverable on search engine results.

Proofread

There is nothing that spoils the icing on the cake faster than having a LinkedIn profile full of different grammatical and spelling errors.

Nothing turns people off quicker than this.

How can your visitors guarantee that you can live up to your promise to deliver if you can't even find the time to correct errors on your profile?

Some of these errors may not be noticed when you initially fill them because you're more conscious about writing down the details that portray your profile or brand in a good light.

That's why you need to check what you've written before you click the save button.

There might also be a need to take a good look at it with fresh eyes a few hours after to ensure it's free from such errors.

Stick to simple English

Undoubtedly, being professional also entails that you can show off some of your language skills.

But rather than convince, you can confuse your viewers and prospects with too many ambiguous words.

The human attention span is getting shorter by the day, so rather than get a dictionary to cross-check those heavy words, they will skip to the next profile.

Problem solved! You wouldn't want that, would you?

So, remember to keep it short and straightforward.

Another way to go around this is to try putting yourself in the reader's eyes and then see if you can quickly read and understand the message you're trying to convey to your prospects.

You can equally get someone to take a second look at it to see what needs to be worked on to make it better.

Avoid Lies

In the bid to be as professional as possible, we can fall into the temptation of twisting certain information on our page.

That's one of the most unprofessional things anyone can do himself or brand.

We will not try and sound like your mother here, but lying is not acceptable in the professional business realm.

One area people do this a lot is their education and job history.

The internet, they say, never forgets. I

n a digital world where background checks can reveal all that is hidden, you should never yield to the temptation of lying about anything to attain professionalism.

The takeaway point here is to note that appearing untrustworthy is dangerous for your business, so stay true at all times. It will pay off someday.

Interact

LinkedIn might have a more professional outlook than any other platforms out there, but that doesn't make it any less engaging and fun.

Like other social media platforms, to stay relevant in your industry, you need to interact with other people.

And no hard and fast rule says it must be with only members that serve the same industry as you.

So, what's the way out here? Engage, like, comment, and share other people's content.

And the chances are that they will do the same for you.

But it would help if you were careful not to share anything that pops on your timeline because you want to stay active.

Whatever you're sharing should be interesting and educative.

And remember to remain professional when commenting on other people's posts.

Personalize connection messages

If "professionalism" is your watchword, it needs to be applied to all you do on LinkedIn.

Yes! Everything that you do, including the messages that you send when trying to establish a connection.

Rather than sending random connection requests with default or no message, make out time to send follow-up messages that professionally introduce you.

To increase your chances of bonding with your prospect, try to take a look at their profile.

See what they are interested in and try to find something mutual that you both like.

It can be used as the foundation of why you're trying to build a rapport.

Note, whatever it is that you may find interest to break the ice when writing a connection request message needs to be something worth considering and of value.

Be a thought leader

Professionalism requires discipline and focus, and this needs to reflect in all that you do, down to the content you share with your followers on LinkedIn.

It's not enough to stay active on LinkedIn.

At various intervals, you need to ask yourself, what impact will my post make in my followers' lives?

This question will help you be more guided in whatever it is that you share on LinkedIn.

And be consistent with meaningful and educative posts that will place you as a leader of thought in your industry sooner than you expect.

It will make people anticipate and regularly visit your profile.

In case you don't have an idea of how to go about this, you can share posts that provide answers to specific questions in your industry.

You can also share articles on improving or addressing specific problems like the one you're reading now.

Choose a Professional Picture

You how people always say you should save the best for last.

Well, that's what we've done here.

You can't talk about having a professional profile on LinkedIn without having a good profile picture that depicts it.

Your LinkedIn profile picture is the primary thing everyone will notice when they visit your profile.

So, not having a profile picture or uploading one similar to the type you have on other social media accounts where you're not looking your best sends a red flag to whoever is looking at your page.

While the hat, sunglasses, and carefree postures may be accepted on other platforms, it's not on LinkedIn.

Instead, you need to smile and look into the camera, avoid a noisy background and then dress and pose properly.

It will make an excellent first impression.

CONCLUSION

Being professional on LinkedIn is not an easy task, but certainly, one that will pay-off when you least expect it.

It won't only make people want to know you or your brand, but it will also help you generate those leads you desire.

A Complete and Easy Guide to Start Blogging On LinkedIn

If you are confused about the title and are unsure about the right way to start blogging on LinkedIn, then read on.

LinkedIn has successfully secured its spot amongst the most famous social networking platforms.

But, unlike other social media, this one is more inclined towards the professional world.

Over the years, LinkedIn has grown to become the most popular professional platform for recruiters and job seekers.

It lets you foster professional relations with other professionals from all around the globe.

It doesn't matter from which walk of life you belong. You can quickly start getting in touch with other professionals within a few steps.

But, it has another aspect that is often overlooked.

The massive reach it brings for your posts is often ignored.

Blogging on LinkedIn is a relatively new concept.

But it is an incredible opportunity to let your voice be heard all around the world.

LinkedIn has emerged as an excellent and insightful platform.

It is perfect for bloggers to use and share their thoughts, garnering an enormous fan base.

While many companies are devoted to content creation on social networks such as Facebook and Instagram, LinkedIn pulse provides several ways to collaborate with several other companies.

You can build brand awareness in a pretty good way by exchanging valuable insights or opinions.

LinkedIn pulse is another revolutionizing concept.

It has emerged as a reliable way to reach the target audience in a much faster way.

This quick tutorial assists you in creating a professional, shareable, and sustainable blog. A

nd helps to build links and attract more customers.

Follow the guide below as it will clear your misconceptions about starting blogging on LinkedIn.

Create and Edit Your Profile

The first step is to create an impressive LinkedIn Profile that makes people stop and stare.

No doubt, the content is indeed the king, but the impression of your profile matters a lot too.

So start with the basics.

Please update your profile, make it modern and detailed to give it a personalized touch.

After that, ensure to upload helpful information and devoid of unnecessary elements.

Make sure you have a professional profile picture, a short and concise bio that is a polished blend of who you are and what you do, lastly, make sure that your LinkedIn profile is updated.

Work on your professional LinkedIn summary and description. It is imperative to make sure your profile is impeccably polished and impressive to look at.

Create a Blogpost

Now comes the central part.

Firstly, begin by signing on to your LinkedIn profile to generate a blog post or website.

Once you are ready to create a blog, head over to the "Write an article" tab on the main page's the upward direction.

This would lead you to the integrated publication tool of LinkedIn.

However, throughout this single page, you've got everything you could want to create a blog post that you can confidently share with your network–and it's effortless to use.

Brainstorm your ideas and put them in a final shape through your words.

Start writing what you want to write about. Be authentic and genuine with your thoughts and comments.

Save The Draft

Instead of posting it right away, save the draft for editing later.

However, after saving the draft in the draft template, give it a few reads to make sure it makes exactly the sense you want it to make.

After that, check out for the grammatical and spelling errors since no one on the professional platform would like to read a poorly written blog teamed up with errors.

In case you want to put a halt to writing and complete it some other time, close the screen, and your draft article will be auto-saved.

Whenever you want, you can simply reopen the draft section and resume writing the blog.

Make the Best Use of Headlines

Ensure that your blog has the right amount of headlines and subheadings to make it user-friendly and easy to read.

No one wants to read up a jumbled up, excessively long text devoid of proper formatting or structure.

Ensure to keep your blog descriptive and straightforward.

Additionally, it should be full of valuable and mandatory information and devoid of unnecessary elements.

Make sure the headlines are short, up to a point, and crisp.

Ensure that your headlines are less than ten words and are easy to read.

If your article is in a list-style and has proper headings, it's likely to garner more views and increased engagement.

Use Graphics:

It is a well-known fact that the proper use of graphics and multimedia adds up an impeccable charm to your blog.

Acknowledging the fact, LinkedIn allows you to add header images, videos, and other photographs to your blog.

Additionally, get your hands on some excellent quality and exciting pictures that go well with your blog.

Drag and drop those into your blog draft and make sure that they are at the right place.

Conclusion:

As a final word, LinkedIn pulse lets you create a powerful professional blog in a few simple steps.

Blogging on LinkedIn has become a reliable source to secure your place in the global professional world through your blog.

Play around with the helpful features LinkedIn brings along and create your masterpiece.

Make sure your blog is well researched, has nice formatting, and is easy to read.

A Complete and Easy Guide to Start Blogging On LinkedIn

If you are confused about the title and are unsure about the right way to start blogging on LinkedIn, then read on.

LinkedIn has successfully secured its spot amongst the most famous social networking platforms.

But, unlike other social media, this one is more inclined towards the professional world.

Over the years, LinkedIn has grown to become the most popular professional platform for recruiters and job seekers.

It lets you foster professional relations with other professionals from all around the globe.

It doesn't matter from which walk of life you belong. You can quickly start getting in touch with other professionals within a few steps.

But, it has another aspect that is often overlooked.

The massive reach it brings for your posts is often ignored.

Blogging on LinkedIn is a relatively new concept.

But it is an incredible opportunity to let your voice be heard all around the world.

LinkedIn has emerged as an excellent and insightful platform.

It is perfect for bloggers to use and share their thoughts, garnering an enormous fan base.

While many companies are devoted to content creation on social networks such as Facebook and Instagram, LinkedIn pulse provides several ways to collaborate with several other companies.

You can build brand awareness in a pretty good way by exchanging valuable insights or opinions.

LinkedIn pulse is another revolutionizing concept.

It has emerged as a reliable way to reach the target audience in a much faster way.

This quick tutorial assists you in creating a professional, shareable, and sustainable blog. A

nd helps to build links and attract more customers.

Follow the guide below as it will clear your misconceptions about starting blogging on LinkedIn.

Create and Edit Your Profile

The first step is to create an impressive LinkedIn Profile that makes people stop and stare.

No doubt, the content is indeed the king, but the impression of your profile matters a lot too.

So start with the basics.

Please update your profile, make it modern and detailed to give it a personalized touch.

After that, ensure to upload helpful information and devoid of unnecessary elements.

Make sure you have a professional profile picture, a short and concise bio that is a polished blend of who you are and what you do, lastly, make sure that your LinkedIn profile is updated.

Work on your professional LinkedIn summary and description. It is imperative to make sure your profile is impeccably polished and impressive to look at.

Create a Blogpost

Now comes the central part.

Firstly, begin by signing on to your LinkedIn profile to generate a blog post or website.

Once you are ready to create a blog, head over to the "Write an article" tab on the main page's the upward direction.

This would lead you to the integrated publication tool of LinkedIn.

However, throughout this single page, you've got everything you could want to create a blog post that you can confidently share with your network–and it's effortless to use.

Brainstorm your ideas and put them in a final shape through your words.

Start writing what you want to write about. Be authentic and genuine with your thoughts and comments.

Save The Draft

Instead of posting it right away, save the draft for editing later.

However, after saving the draft in the draft template, give it a few reads to make sure it makes exactly the sense you want it to make.

After that, check out for the grammatical and spelling errors since no one on the professional platform would like to read a poorly written blog teamed up with errors.

In case you want to put a halt to writing and complete it some other time, close the screen, and your draft article will be auto-saved.

Whenever you want, you can simply reopen the draft section and resume writing the blog.

Make the Best Use of Headlines

Ensure that your blog has the right amount of headlines and subheadings to make it user-friendly and easy to read.

No one wants to read up a jumbled up, excessively long text devoid of proper formatting or structure.

Ensure to keep your blog descriptive and straightforward.

Additionally, it should be full of valuable and mandatory information and devoid of unnecessary elements.

Make sure the headlines are short, up to a point, and crisp.

Ensure that your headlines are less than ten words and are easy to read.

If your article is in a list-style and has proper headings, it's likely to garner more views and increased engagement.

Use Graphics:

It is a well-known fact that the proper use of graphics and multimedia adds up an impeccable charm to your blog.

Acknowledging the fact, LinkedIn allows you to add header images, videos, and other photographs to your blog.

Additionally, get your hands on some excellent quality and exciting pictures that go well with your blog.

Drag and drop those into your blog draft and make sure that they are at the right place.

Conclusion:

As a final word, LinkedIn pulse lets you create a powerful professional blog in a few simple steps.

Blogging on LinkedIn has become a reliable source to secure your place in the global professional world through your blog.

Play around with the helpful features LinkedIn brings along and create your masterpiece.

Make sure your blog is well researched, has nice formatting, and is easy to read.

What LinkedIn Ad Types to Use for Your Business

Like other social media platforms, LinkedIn likewise helps marketers to fulfill their campaign goals. 

LinkedIn Ads are the best to target possible consumers, helping to achieve targeted goals quickly. 

By utilizing LinkedIn advertising, you can make the most of your company reach and attract your potential purchasers to buy your services.

Many marketers are making the most of LinkedIn advertisements and spreading brand name awareness to drive more conversion. 

However, before starting with LinkedIn advertisements, you need to know about the different LinkedIn Ad Types you can utilize in your LinkedIn marketing campaign. 

Select from them and choose which LinkedIn advertisement format provides the best for your company.

LinkedIn Sponsored Material

This kind of ad can be termed as direct sponsored material. 

It is similar to your regular LinkedIn posts with a CTA button and a promoted label. 

These ads are placed on the user's news feed. It advises specs for display screen images are- 1200 * 627.

Therefore, you can use an image, a video, and a carousel of images to promote your project through LinkedIn sponsored content ads. 

Use a larger image and text to attract your potential customers. 

This LinkedIn Ad type is used to generate leads, increase brand name awareness, and increase traffic to your post or pages.

LinkedIn Sponsored InMail

Firstly, It is a highly reliable format of ads utilized to send personalized messages to active LinkedIn members to their LinkedIn inboxes. 

Secondly, with these advertisements, you can add CTA, body text, greetings, and relate to your message. You need to pay per unit for each message provided. You need to follow guidelines to develop these advertisements. 

Thirdly, If you want to drive downloads of gated possessions, promote webinars, produce B2B leads, you can integrate these LinkedIn Ad types in your marketing project.

LinkedIn Text Ads

Text advertisements resemble Google ads that are simple to produce, and you need to pay a fixed amount on every click. 

For instance, these ads display on the best side of the news feed and run just on desktops. 

You can quickly build this kind of advertising campaign and improve your brand awareness rapidly.

It depends on you that you wish to add an image to it or not. 

Finally, use text ads when you want to drive traffic to your specific page and site, target a particular B2B audience, and lead conversion.

LinkedIn Dynamic Advertisements

With the aid of dynamic ads, you can create tailored advertisements. 

In some way, these are like text ads with the distinction that dynamic ads are more customized than text advertisements. 

These are incredibly effective lead generation advertisements that produce click-through and drive traffic to a specific URL.

In addition, these advertisements are available in different formats like fan ads to expand your follower base, task advertisements to get more applicants, spotlight ads to share details with your audience, and so on.

.

Conclusion

You can't manage to avoid LinkedIn advertising. 

If everything is done correctly, then LinkedIn advertising can take your organization to the next level. 

So, focus on LinkedIn advertisement type and choose the best appropriate type to drive more conversion.

What LinkedIn Ad Types to Use for Your Business

Like other social media platforms, LinkedIn likewise helps marketers to fulfill their campaign goals. 

LinkedIn Ads are the best to target possible consumers, helping to achieve targeted goals quickly. 

By utilizing LinkedIn advertising, you can make the most of your company reach and attract your potential purchasers to buy your services.

Many marketers are making the most of LinkedIn advertisements and spreading brand name awareness to drive more conversion. 

However, before starting with LinkedIn advertisements, you need to know about the different LinkedIn Ad Types you can utilize in your LinkedIn marketing campaign. 

Select from them and choose which LinkedIn advertisement format provides the best for your company.

LinkedIn Sponsored Material

This kind of ad can be termed as direct sponsored material. 

It is similar to your regular LinkedIn posts with a CTA button and a promoted label. 

These ads are placed on the user's news feed. It advises specs for display screen images are- 1200 * 627.

Therefore, you can use an image, a video, and a carousel of images to promote your project through LinkedIn sponsored content ads. 

Use a larger image and text to attract your potential customers. 

This LinkedIn Ad type is used to generate leads, increase brand name awareness, and increase traffic to your post or pages.

LinkedIn Sponsored InMail

Firstly, It is a highly reliable format of ads utilized to send personalized messages to active LinkedIn members to their LinkedIn inboxes. 

Secondly, with these advertisements, you can add CTA, body text, greetings, and relate to your message. You need to pay per unit for each message provided. You need to follow guidelines to develop these advertisements. 

Thirdly, If you want to drive downloads of gated possessions, promote webinars, produce B2B leads, you can integrate these LinkedIn Ad types in your marketing project.

LinkedIn Text Ads

Text advertisements resemble Google ads that are simple to produce, and you need to pay a fixed amount on every click. 

For instance, these ads display on the best side of the news feed and run just on desktops. 

You can quickly build this kind of advertising campaign and improve your brand awareness rapidly.

It depends on you that you wish to add an image to it or not. 

Finally, use text ads when you want to drive traffic to your specific page and site, target a particular B2B audience, and lead conversion.

LinkedIn Dynamic Advertisements

With the aid of dynamic ads, you can create tailored advertisements. 

In some way, these are like text ads with the distinction that dynamic ads are more customized than text advertisements. 

These are incredibly effective lead generation advertisements that produce click-through and drive traffic to a specific URL.

In addition, these advertisements are available in different formats like fan ads to expand your follower base, task advertisements to get more applicants, spotlight ads to share details with your audience, and so on.

.

Conclusion

You can't manage to avoid LinkedIn advertising. 

If everything is done correctly, then LinkedIn advertising can take your organization to the next level. 

So, focus on LinkedIn advertisement type and choose the best appropriate type to drive more conversion.

How To Make the Most out of LinkedIn Videos

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LinkedIn is an essential social network platform where marketers can put their content in front of the right users. At the same time, it is used to construct brand awareness, boost engagement, and even driving leads for businesses. But for that, it is required to release the right material at the ideal location, and video […]

The post How To Make the Most out of LinkedIn Videos appeared first on Linked Assist.
http://dlvr.it/Rvyvkn

How To Make the Most out of LinkedIn Videos

[gallery size=full columns=1]

LinkedIn is an essential social network platform where marketers can put their content in front of the right users. At the same time, it is used to construct brand awareness, boost engagement, and even driving leads for businesses. But for that, it is required to release the right material at the ideal location, and video […]

The post How To Make the Most out of LinkedIn Videos appeared first on Linked Assist.
http://dlvr.it/Rvyvkn

How to Target Prospects with LinkedIn Matched Audiences

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LinkedIn offers many opportunities for marketers to establish their brand name and expand their network. LinkedIn utilizes numerous features to target its audience "LinkedIn Matched Audience" is one of them. Moreover, LinkedIn Matched Audience allows you to retarget your website audience and provide them with the best marketing message. Apart from that, it likewise helps […]

The post How to Target Prospects with LinkedIn Matched Audiences appeared first on Linked Assist.
http://dlvr.it/RvwHXC

5 Must-Follow Tips for Effective LinkedIn Marketing

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Whether your business is small or big, social networks assist in improving traffic and lead generation. Social Media Marketing (SMM) is a crucial way to improve traffic and lead generation efforts for businesses. Size does not matter when it concerns branding with the help of social media. LinkedIn is the most effective social media network […]

The post 5 Must-Follow Tips for Effective LinkedIn Marketing appeared first on Linked Assist.
http://dlvr.it/RvvhWL

How to Create a Robust Online Presence for Your Linkedin Profile

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One question that seems to be on almost everyone's mind is, "how do I make money with my social media page or account"? I can proudly tell you that LinkedIn is one platform that will not only provide an answer to your question but will leave you satisfied afterwards. Why do I say so? Well, […]

The post How to Create a Robust Online Presence for Your Linkedin Profile appeared first on Linked Assist.
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How to Use Linkedin to Network With Your Alumni

The smile, long hugs and trying-to-reconnect talk are the sparks that fly in the air as soon as we unexpectedly stumble into an alumnus.

But that incredible feeling that leaves you smiling from cheek to cheek can soon fade away as soon as you two reconnect, and they start to ask for money for one thing or the other.

Next thing, you're starting to feel like it may just be a waste of time, and in the twinkle of an eye, you two are strangers again, and everyone is back to minding their business.

What if I tell you that rather than follow the trend of asking for help (loans) or let the conversation fade away, you can turn around things and make it wax stronger?

This article will teach you some secrets you can use to connect with your alumnus on LinkedIn and make every minute worthwhile.

It may be hard to explain, but you see, there's always something about our alma maters to look back at and smile.

Be it the memories (both good and bad), the lectures, the experience and sometimes the people you spent your earlier days in life.

All of these little things may not make much sense to you when you're about graduating, but years down the line and they become pieces of the puzzle that makes for a great memory.

But then, the secret is to change the conversation.

Rather than dwelling on raising money, talk about how you can make money together as a group that would be more beneficial to everyone.

You can do this by first asking how many of them are on LinkedIn.

And then formally introduce and encourage others to join.

Learn them know some of its benefits, and you're on the path to building a long-term relationship with these people.

And you can also trust that word of mouth will quickly spread, and it will also give the older alums an excellent reason to connect with you guys.

So how do you go about this?

First, get your old time pals to either sign up or join LinkedIn.

The next thing is to get them to join your alumni community, this time on LinkedIn.

Almost every university and college has one or two of them, while some have five to six of them on LinkedIn.

So from here, what you need to do is go to the group's directory and search for your school's name.

Once you become a member of the most dominant groups, the next thing you need to do is scan through the group's main discussion.

If all they talk about is childish memories and fundraising, bring them up to speed with the latest happening in your industry.

Share a few articles that will inform and educate them in the line of work.

And if there are others in your field, they will be motivated to comment or share a couple of things related to your industry.

It will also encourage others in the alumni group to talk about certain things about their industry.

By sharing ideas, they will learn from you, and you will also learn from them.

Despite you all not being in the same work line, there are a few advice and tips that you can pick up and apply to your industry.

It will also give you a chance to what each one does for referencing and building connections.

Another added advantage to this is that it may also provide job opportunities for your alumnus that maybe still job hunting.

You should note that LinkedIn allows you to either send a message or request a connection with anyone that you share a group.

So if you're searching for a job or you're looking forward to establishing a personal business-to-business (B2B) relationship, this will be of tremendous help to you.

2. Teach your Alumni how to Network

Despite LinkedIn being a professional business channel, it's still a social media platform.

And like other platforms, there is a need to socialize and build a reliable network of professionals that will push your brand or business forward.

This can be a good talking point for alumni.

With the level of experience that you have gathered on LinkedIn over the years, guide them through the profile setup process and the essence of building a strong network.

To assist them through this step, you can create LinkedIn groups for your alumni based on the things that they find interesting.

Creating a group for business is essential, but then, you shouldn't forget that it was a school that brought you all together.

Since school is a shared interest in everyone in the group, you can encourage your school discussions.

Still, it would help if you also encouraged your alumni group members to share ideas and trends in their various industries.

The purpose is to strike a balance between keeping professional alumni LinkedIn pages and having fun discussions.

Again, you can also set up a LinkedIn group for old-time buddies for the sake of linking employers that you have established a connection with to job-seekers.

You can also help your alumni connect with prospects in other cities.

3. Make fair use of the LinkedIn Alumni tool

After we have talked about getting your alumni to join LinkedIn and teaching them the essence of building a network, it's time to talk about the next big thing, making fair use of the LinkedIn Alumni tool.

You see, this very tool provides you with the necessary information that will help you strategize properly.

Now I know that you might be wondering how we intend to achieve that, right?

Now, that's where the LinkedIn alumni tool comes in handy.

With this tool, you will get to know where your fellow alums work, the type of job they do and also the city where they live.

Let's pretend you're searching for a job in a nonprofit organization or public relations at a university.

The LinkedIn Alumni tool will help you narrow down your broad alumni search to only those that live around your locality and those that also work in public relations offices.

Once it displays the result, you can surf the universities or nonprofit organizations that your fellow alums work.

If you have plans to relocate, say you want to move from Chicago to Illinois, all you need is to start a new search and then click on the region under "Where they live."

Once you have done that, the entire data will adjust and display your fellow alumni in the area.

If you attended more than one school while growing up, use the "change school" feature at the beginning of the page to explore other universities and colleges' options.

IN CONCLUSION

Connecting with your alumni on LinkedIn is a practical and enjoyable experience for everyone.

So rather than join the bandwagon of past alums that only beg for money or only talk about fundraising, use the platform to connect.

But don't stop there;

take it a step further by endorsing and recommending each other and seeing how this move will positively impact your brand.

Finally, I'm not against fundraising requests because I believe it's for our alma mater;

All I'm saying is that you shouldn't let it be the only thing that you all discuss and debate about in your alumni group.

6 Ways to Get More Blog Traffic from LinkedIn

Every business owner's thought at some point or the other is how to get a bigger audience for their blog.

LinkedIn is one way to make that happen.

So, if you haven't thought of it before now, well, now is the time to start doing so.

LinkedIn has proven beyond a reasonable doubt that it's the most useful social media platform for B2B marketers.

But before you start thinking of how to drive more traffic to your blog through LinkedIn, be sure that you have a complete profile.

For a second, you might be wondering if it's really necessary to do so; the answer is yes!

It's essential because it's the first impression that your visitors will have about you before reading whatever content you've uploaded.

If your profile has been done haphazardly before now, it's time to get to work.

Some people register on LinkedIn, transact and leave.

But little do they know that they can take things a step further by using it to get new connections, engagement and visitors to their blog.

The beauty is that it doesn't come with any restrictions. So whether you're a business owner, entrepreneur or veteran blogger, LinkedIn will give your blog the exposure it deserves.

It doesn't give you only the chance to expand your network; it will also allow you to learn more about your industry and drive the desired traffic to your B2B blog.

This article will share six tips that will help you generate the right amount of traffic to provide your blog with the boost it deserves.

Six ways to drive more traffic to your blogging business.

Before we unveil the six powerful tips, let's look at a study by Econsultancy.

The study says that LinkedIn is now responsible for at least 64% of all visits from individual social networks to corporate websites and blogs worldwide.

So if you have been underrating or underutilizing it, now is the time to make that U-turn.

With that said, the following are six tips that will help you generate more traffic.

Drive Blog Traffic from Linkedin Profile

Optimizing your LinkedIn profile is the first place you need to look for more traffic for your blog.

Skipping the need to optimize your LinkedIn Profile and jumping to others is one big mistake you need to avoid.

Before proceeding, ensure you have the basics right.

And what are they?

They include; getting a professional headshot, a summary that better explains your business and a clear and concise work experience.

While writing your summary, try to give a clear definition of what you do.

It will make things easier for your prospects to contact you if they need to do so.

Thoroughly read out what you've written in your profile in the end.

It will help you detect any typographical error that you must have omitted.

If you're not sure about certain things, get someone to do it for you.

You can also link your blog posts, e-books and other soft copy materials to your profile to drive more traffic.

You should also go through your best posts on LinkedIn and include a direct link to your blog.

The best place to do this is in your summary section because it will give your blog maximum exposure.

More Blog Traffic from LinkedIn by Joining groups

Joining an active group is the next step forward.

But it's not enough to join these groups as you also need to actively participate in them.

One golden rule of content marketing that you need to bear in mind is that you shouldn't hope for miraculous traffic to your blog if you aren't prepared to give some form of engagement yourself.

The saying, do unto others what you what them to do unto you better explains this.

Groups on LinkedIn are a great way that allows you to connect with both your peers and prospects.

Not everyone is comfortable with promotion, and if you're one of them, it only means you'd have to actively engage with members of the group you're in.

Without promotion, this move may not generate the speedy traffic you need to boost your blog.

But it doesn't mean it's ineffective.

To fully utilize the power behind LinkedIn groups, first read the terms and conditions of the group.

It will help you know whether self-promotion is allowed on not.

If self-promotion is permitted, introduce yourself and say what you do.

You can then drop a link to your blog in the group, but avoid the temptation of trying to sell anything (product or service) to them while doing the introduction.

Remember, the aim is to draw traffic, not advertise.

After you're being welcomed, you can then comment, answer questions and provide solutions to some issues or challenges that they face.

If you have valuable articles on your blog that can help them, drop a link to the platform's article.

Another positive side to doing this is that other members may get interested and decide to visit you.

More traffic for you!

Over time, you could be seen as a leader of thought, and it will make these people consistently revisit your blog.

Be Active

The best thing is to be active and consistent with sharing engaging posts on LinkedIn to drive extra traffic to your blog.

Your LinkedIn status is another area that needs a consistent update.

Regularly updating your status, participating in active group discussions and commenting on other people's posts are other means to drive more traffic.

You can also use the LinkedIn automation tool to gain more visibility and better publish your content.

These automation tools can equally help you schedule your posts and publish them at the right time.

This is great if you're the type that barely finds the time to post updates during the day.

Trust is essential in business, and being consistent will help those you've connected with build trust for what you do.

You reader also needs to trust that they will learn a thing or two from reading the content on your blog if they decide to leave LinkedIn.

Use LinkedIn as a tool to strengthen the relationship by inviting those on your contact list to connect with your business blog.

Get more connections

The bigger your connections, the more exposed you become. It's as simple as ABC.

Try to make out time to search for people you know on LinkedIn as it's a way to stay connected with your contacts.

If you keep a small circle on LinkedIn, it only means your opportunities will also be limited.

To expand your visibility by establishing more connections.

Try as much as you can to establish a connection with everyone that presents a sensible reason to bond.

Other people you can connect with include your email contacts, business partners (both past and present), colleagues, and social media followers on LinkedIn and other social networks.

Share Engaging Content

It is not enough to share articles and links on your LinkedIn profile.

Always ensure that your content is informative and engaging.

That's the key to have them come back for more.

At all times, ensure that whatever content you're sharing relates to both the theme of your business and your target audience's business goals.

If you're not certain of how well your post is doing, you can use LinkedIn's analytics tools to monitor your progress.

Again, your content should give people a reason to either like, share or comment.

And when your target audience shows an act of kindness by commenting on your post, show them you appreciate it.

This will let them know they are friendly and approachable.

It will also motivate them to anticipate and comment on other posts.

By responding to their comments, you can draw close enough to them to market directly through email or direct messaging.

Furthermore, you need to know that not all your articles will demand commenting.

If this happens, you don't need to get discouraged.

Rather, what you should do is to leave one or two questions at the end that will require an answer.

That way, even if they aren't motivated to say a thing concerning the entire article, they could answer your question.

It will also motivate others to do so.

Spend some bucks to get what you want

Sometimes you have to sacrifice a few bucks to get what you want.

The tips that we've shared effective, but to reap the desired result, you'd have to be consistent and patient.

Remember, before you rush to throwing money around, you need to put all the tips here into practice because your profile needs some form of background, and that is something that your target audience will see when they click on your advertisement.

It will be wrong for you to create a new LinkedIn profile or blog and start running ads immediately.

You'll only be wasting your hard-earned money.

You may need to pay to get traffic because a study was carried out by a content marketing platform known as NewsCred.

And the results showed that for every $1 they spent on a LinkedIn sponsored update, they generated $17 worth of traffic for it. Amazing, and something with a real ROI!

CONCLUSION

The tips that we've shared with you in this article were carefully hand-picked to help you drive enough traffic from your personal LinkedIn profile to your blog.

Follow them diligently and thank us later.

Thanks for reading.

6 Ways to Get More Blog Traffic from LinkedIn

Every business owner's thought at some point or the other is how to get a bigger audience for their blog.

LinkedIn is one way to make that happen.

So, if you haven't thought of it before now, well, now is the time to start doing so.

LinkedIn has proven beyond a reasonable doubt that it's the most useful social media platform for B2B marketers.

But before you start thinking of how to drive more traffic to your blog through LinkedIn, be sure that you have a complete profile.

For a second, you might be wondering if it's really necessary to do so; the answer is yes!

It's essential because it's the first impression that your visitors will have about you before reading whatever content you've uploaded.

If your profile has been done haphazardly before now, it's time to get to work.

Some people register on LinkedIn, transact and leave.

But little do they know that they can take things a step further by using it to get new connections, engagement and visitors to their blog.

The beauty is that it doesn't come with any restrictions. So whether you're a business owner, entrepreneur or veteran blogger, LinkedIn will give your blog the exposure it deserves.

It doesn't give you only the chance to expand your network; it will also allow you to learn more about your industry and drive the desired traffic to your B2B blog.

This article will share six tips that will help you generate the right amount of traffic to provide your blog with the boost it deserves.

Six ways to drive more traffic to your blogging business.

Before we unveil the six powerful tips, let's look at a study by Econsultancy.

The study says that LinkedIn is now responsible for at least 64% of all visits from individual social networks to corporate websites and blogs worldwide.

So if you have been underrating or underutilizing it, now is the time to make that U-turn.

With that said, the following are six tips that will help you generate more traffic.

Drive Blog Traffic from Linkedin Profile

Optimizing your LinkedIn profile is the first place you need to look for more traffic for your blog.

Skipping the need to optimize your LinkedIn Profile and jumping to others is one big mistake you need to avoid.

Before proceeding, ensure you have the basics right.

And what are they?

They include; getting a professional headshot, a summary that better explains your business and a clear and concise work experience.

While writing your summary, try to give a clear definition of what you do.

It will make things easier for your prospects to contact you if they need to do so.

Thoroughly read out what you've written in your profile in the end.

It will help you detect any typographical error that you must have omitted.

If you're not sure about certain things, get someone to do it for you.

You can also link your blog posts, e-books and other soft copy materials to your profile to drive more traffic.

You should also go through your best posts on LinkedIn and include a direct link to your blog.

The best place to do this is in your summary section because it will give your blog maximum exposure.

More Blog Traffic from LinkedIn by Joining groups

Joining an active group is the next step forward.

But it's not enough to join these groups as you also need to actively participate in them.

One golden rule of content marketing that you need to bear in mind is that you shouldn't hope for miraculous traffic to your blog if you aren't prepared to give some form of engagement yourself.

The saying, do unto others what you what them to do unto you better explains this.

Groups on LinkedIn are a great way that allows you to connect with both your peers and prospects.

Not everyone is comfortable with promotion, and if you're one of them, it only means you'd have to actively engage with members of the group you're in.

Without promotion, this move may not generate the speedy traffic you need to boost your blog.

But it doesn't mean it's ineffective.

To fully utilize the power behind LinkedIn groups, first read the terms and conditions of the group.

It will help you know whether self-promotion is allowed on not.

If self-promotion is permitted, introduce yourself and say what you do.

You can then drop a link to your blog in the group, but avoid the temptation of trying to sell anything (product or service) to them while doing the introduction.

Remember, the aim is to draw traffic, not advertise.

After you're being welcomed, you can then comment, answer questions and provide solutions to some issues or challenges that they face.

If you have valuable articles on your blog that can help them, drop a link to the platform's article.

Another positive side to doing this is that other members may get interested and decide to visit you.

More traffic for you!

Over time, you could be seen as a leader of thought, and it will make these people consistently revisit your blog.

Be Active

The best thing is to be active and consistent with sharing engaging posts on LinkedIn to drive extra traffic to your blog.

Your LinkedIn status is another area that needs a consistent update.

Regularly updating your status, participating in active group discussions and commenting on other people's posts are other means to drive more traffic.

You can also use the LinkedIn automation tool to gain more visibility and better publish your content.

These automation tools can equally help you schedule your posts and publish them at the right time.

This is great if you're the type that barely finds the time to post updates during the day.

Trust is essential in business, and being consistent will help those you've connected with build trust for what you do.

You reader also needs to trust that they will learn a thing or two from reading the content on your blog if they decide to leave LinkedIn.

Use LinkedIn as a tool to strengthen the relationship by inviting those on your contact list to connect with your business blog.

Get more connections

The bigger your connections, the more exposed you become. It's as simple as ABC.

Try to make out time to search for people you know on LinkedIn as it's a way to stay connected with your contacts.

If you keep a small circle on LinkedIn, it only means your opportunities will also be limited.

To expand your visibility by establishing more connections.

Try as much as you can to establish a connection with everyone that presents a sensible reason to bond.

Other people you can connect with include your email contacts, business partners (both past and present), colleagues, and social media followers on LinkedIn and other social networks.

Share Engaging Content

It is not enough to share articles and links on your LinkedIn profile.

Always ensure that your content is informative and engaging.

That's the key to have them come back for more.

At all times, ensure that whatever content you're sharing relates to both the theme of your business and your target audience's business goals.

If you're not certain of how well your post is doing, you can use LinkedIn's analytics tools to monitor your progress.

Again, your content should give people a reason to either like, share or comment.

And when your target audience shows an act of kindness by commenting on your post, show them you appreciate it.

This will let them know they are friendly and approachable.

It will also motivate them to anticipate and comment on other posts.

By responding to their comments, you can draw close enough to them to market directly through email or direct messaging.

Furthermore, you need to know that not all your articles will demand commenting.

If this happens, you don't need to get discouraged.

Rather, what you should do is to leave one or two questions at the end that will require an answer.

That way, even if they aren't motivated to say a thing concerning the entire article, they could answer your question.

It will also motivate others to do so.

Spend some bucks to get what you want

Sometimes you have to sacrifice a few bucks to get what you want.

The tips that we've shared effective, but to reap the desired result, you'd have to be consistent and patient.

Remember, before you rush to throwing money around, you need to put all the tips here into practice because your profile needs some form of background, and that is something that your target audience will see when they click on your advertisement.

It will be wrong for you to create a new LinkedIn profile or blog and start running ads immediately.

You'll only be wasting your hard-earned money.

You may need to pay to get traffic because a study was carried out by a content marketing platform known as NewsCred.

And the results showed that for every $1 they spent on a LinkedIn sponsored update, they generated $17 worth of traffic for it. Amazing, and something with a real ROI!

CONCLUSION

The tips that we've shared with you in this article were carefully hand-picked to help you drive enough traffic from your personal LinkedIn profile to your blog.

Follow them diligently and thank us later.

Thanks for reading.