Powerful Guide on How to Create LinkedIn Product Pages and Get Best Results

Do you want to know how to add a LinkedIn Product Page to your LinkedIn Company and Showcase Page? Adding products is the simplest and most straightforward task. Even if you are new on LinkedIn. This article will help you in knowing this through one of the two simple ways. First, read the following information to get a better idea about it.

Adding a LinkedIn Product Pages

[click_to_tweet tweet="The Easy Guide on How to Create LinkedIn Product Pages
Learn how to add Products to promote on LinkedIn by using LinkedIn Product Pages! Do you want to know how to create LinkedIn Product Pages? If so, this article would help you explore it in detail." quote="Share this article with your Network: The Easy Guide on How to Create LinkedIn Product Pages
" theme="style3"]

If you want to add products to your LinkedIn Product Pages, here are two ways of doing it.

·       Share as your company updates.

The simplest, quick, and easiest way to add LinkedIn Product Pages is to use your LinkedIn Company Page. For this purpose, you have to go through only a few easy steps.

First of all, you have to sign in to your account. Then, make sure to use your LinkedIn company Page, not your LinkedIn Profile. This is because you want to promote your company's products to your LinkedIn connections and customers. Your customers might not follow your LinkedIn Profile, but they must follow your company page if you want to reach them, and for doing so, you have to use your LinkedIn Company page.

If you don't have yet created your LinkedIn Company Page follow the next step or otherwise skip it.

How To Create a LinkedIn Company Page [VIDEO | DURATION 02:58]

https://www.youtube.com/watch?v=ugt4U1caXj8

After signing in to your LinkedIn Company page and using the admin view, you will see the options of sharing your new product or anything new. Click on this button and write your product name, a brief description and add a picture. Once you complete all these things, click on post/share. Your customers would be able to see this new product as a company update. In addition, they would be able to read all details of it along with images. In this way, you can keep sharing as many products with your page members as you want.

·       Use your LinkedIn showcase page

The second way to add your products is to use LinkedIn Showcase Pages. When you add a product through the showcase pages, you don't even use your company updates.

To add a product through this way, login to your account. Then, go to your company page and click on "Edit." There, you will see the option "create a showcase page." Click on this option and then choose the one that you like the most.

How to Create Your LinkedIn Showcase Page [VIDEO | DURATION 03:00 ]

https://www.youtube.com/watch?v=ZiyauA4ZAQY

Next, use that showcase page to create your products. Add the photos of your product, a brief description, and anything else about it. Click on the Save button and then click the Submit for Review button. It will appear on your company page after approval.

Important Tips About Adding Products:

No matter which way you choose to add your products to the LinkedIn product pages, keep in mind the following tips.

·       Using high-quality images and photos

Make sure to use high-quality photos of your products. The images that you take must clearly show your products. An important tip here is to use a professional camera and the right light. In addition, the background should also be disengaged so that the viewers can focus on the product. Finally, it is also essential to take several photos of the products. In this way, your users would be able to see your products from each side. Thus, these things would help them in getting a clear idea about your products.

·       Use the appropriate wording.

The description of the product plays a crucial role in attracting people or in making them purchase it. Therefore, never add any product without the description. The best way to add a product to your best LinkedIn product pages is to write engaging words with it. You must explain why people should buy this product or what benefits it would give to them. If you think that your specific product is for a particular age group, write it with the product. Also, share the price of the product with its picture.

·       Don’t forget to edit.

Editing photos is an important step. Always take out some time for the editing. Without editing the photos, they may not look good or may fail to attract people. However, make sure that the edited photos look natural and authentic. For this, don't overuse the filters and other features of the editing app. Instead, fix the simple things such as colors, brightness, contrast, and hue, etc. Once you are done with the editing, check if the picture portrays the product as it is. Then, choose at least two or three best photos to post.

·       Use stories to inform people about a newly added product.

To bring more people to your product pages, use LinkedIn stories.

After you learn how to add products to the LinkedIn company page, learn how to create engaging stories and the LinkedIn Stories Swipe-Up feature, then create as many stories about your products as you want. However, don’t post all of them on the same day. Instead, keep sharing them one by one throughout the month. As a result, it would create more significant results by making people move to your product pages from your stories.

·       Add a call-to-action.

The final and the most important thing is to add a call-to-action button. Many people may go back from your product pages or stories without purchasing because of the missing of this specific button. However, the call-to-action button would magically boost your profit. So do yourself a favour and add it!

Conclusion

To grow your business on LinkedIn, you must know how to add products to the LinkedIn company page. Two ways to do so we have discussed in this article. You can use any of these two ways or both of them for the best results. However, Ensure to keep in mind the crucial tips (discussed above) for adding products to create the best product pages.

Powerful Guide on How to Create LinkedIn Product Pages and Get Best Results

Do you want to know how to add a LinkedIn Product Page to your LinkedIn Company and Showcase Page? Adding products is the simplest and most straightforward task. Even if you are new on LinkedIn. This article will help you in knowing this through one of the two simple ways. First, read the following information to get a better idea about it.

Adding a LinkedIn Product Pages

[click_to_tweet tweet="The Easy Guide on How to Create LinkedIn Product Pages
Learn how to add Products to promote on LinkedIn by using LinkedIn Product Pages! Do you want to know how to create LinkedIn Product Pages? If so, this article would help you explore it in detail." quote="Share this article with your Network: The Easy Guide on How to Create LinkedIn Product Pages
" theme="style3"]

If you want to add products to your LinkedIn Product Pages, here are two ways of doing it.

·       Share as your company updates.

The simplest, quick, and easiest way to add LinkedIn Product Pages is to use your LinkedIn Company Page. For this purpose, you have to go through only a few easy steps.

First of all, you have to sign in to your account. Then, make sure to use your LinkedIn company Page, not your LinkedIn Profile. This is because you want to promote your company's products to your LinkedIn connections and customers. Your customers might not follow your LinkedIn Profile, but they must follow your company page if you want to reach them, and for doing so, you have to use your LinkedIn Company page.

If you don't have yet created your LinkedIn Company Page follow the next step or otherwise skip it.

How To Create a LinkedIn Company Page [VIDEO | DURATION 02:58]

https://www.youtube.com/watch?v=ugt4U1caXj8

After signing in to your LinkedIn Company page and using the admin view, you will see the options of sharing your new product or anything new. Click on this button and write your product name, a brief description and add a picture. Once you complete all these things, click on post/share. Your customers would be able to see this new product as a company update. In addition, they would be able to read all details of it along with images. In this way, you can keep sharing as many products with your page members as you want.

·       Use your LinkedIn showcase page

The second way to add your products is to use LinkedIn Showcase Pages. When you add a product through the showcase pages, you don't even use your company updates.

To add a product through this way, login to your account. Then, go to your company page and click on "Edit." There, you will see the option "create a showcase page." Click on this option and then choose the one that you like the most.

How to Create Your LinkedIn Showcase Page [VIDEO | DURATION 03:00 ]

https://www.youtube.com/watch?v=ZiyauA4ZAQY

Next, use that showcase page to create your products. Add the photos of your product, a brief description, and anything else about it. Click on the Save button and then click the Submit for Review button. It will appear on your company page after approval.

Important Tips About Adding Products:

No matter which way you choose to add your products to the LinkedIn product pages, keep in mind the following tips.

·       Using high-quality images and photos

Make sure to use high-quality photos of your products. The images that you take must clearly show your products. An important tip here is to use a professional camera and the right light. In addition, the background should also be disengaged so that the viewers can focus on the product. Finally, it is also essential to take several photos of the products. In this way, your users would be able to see your products from each side. Thus, these things would help them in getting a clear idea about your products.

·       Use the appropriate wording.

The description of the product plays a crucial role in attracting people or in making them purchase it. Therefore, never add any product without the description. The best way to add a product to your best LinkedIn product pages is to write engaging words with it. You must explain why people should buy this product or what benefits it would give to them. If you think that your specific product is for a particular age group, write it with the product. Also, share the price of the product with its picture.

·       Don’t forget to edit.

Editing photos is an important step. Always take out some time for the editing. Without editing the photos, they may not look good or may fail to attract people. However, make sure that the edited photos look natural and authentic. For this, don't overuse the filters and other features of the editing app. Instead, fix the simple things such as colors, brightness, contrast, and hue, etc. Once you are done with the editing, check if the picture portrays the product as it is. Then, choose at least two or three best photos to post.

·       Use stories to inform people about a newly added product.

To bring more people to your product pages, use LinkedIn stories.

After you learn how to add products to the LinkedIn company page, learn how to create engaging stories and the LinkedIn Stories Swipe-Up feature, then create as many stories about your products as you want. However, don’t post all of them on the same day. Instead, keep sharing them one by one throughout the month. As a result, it would create more significant results by making people move to your product pages from your stories.

·       Add a call-to-action.

The final and the most important thing is to add a call-to-action button. Many people may go back from your product pages or stories without purchasing because of the missing of this specific button. However, the call-to-action button would magically boost your profit. So do yourself a favour and add it!

Conclusion

To grow your business on LinkedIn, you must know how to add products to the LinkedIn company page. Two ways to do so we have discussed in this article. You can use any of these two ways or both of them for the best results. However, Ensure to keep in mind the crucial tips (discussed above) for adding products to create the best product pages.

How Business Professionals Can Improve Their Linkedin Social Selling Index (SSI) Score

Are you a Business Professional and wondering how you can bring the most out of LinkedIn Social Selling for your company? You must have listened to the same thing repeatedly that LinkedIn is a social platform that brings new clients to the business, right? But can't understand how you can get leads and conversions for your business via this social platform? Well, LinkedIn is not just a social platform, but it’s a network of professionals that helps you develop your career as an individual and uplift your business to new heights.

One of the researches indicates that LinkedIn can bring up to 80% more leads and conversions than your other social media channel.  It works best for both business environments, the B2B and B2C, connecting you with the right audience and business partners that lead you to have a great business revenue within days.

One important feature that LinkedIn offers for any business is the Social Selling Index (SSI) score. It's a stat or tool that measures how effective a Business Professional is at making your brand established. LinkedIn calculates your score by monitoring your engagement with the right audience, building new connections, well-optimized advertisement, building long-term relations, and much more. The more the SSI score you have, the stronger the business profile and the more you are getting business out of LinkedIn. In other words, it's stats that show how effective you are at selling your financial services to the targeted people in the market.

Your LinkedIn Social Selling Score showcases your LinkedIn profile worth as a Business Professional. In addition, it shows how competitive you are in your profession. Let's have a brief look at how you can use LinkedIn stats for Business Professionals. Also, what are the LinkedIn prospecting for Business Professionals to have a better understanding:

What Are the Things Rated in Your Linkedin Social Selling or Ssi Score?

Social Selling Index is an algorithm introduced by LinkedIn after analyzing and monitoring the results of the top LinkedIn profiles and sales leaders over the platform. Your SSI score is rated between 0 to 100. The algorithm scores your profile based on these four factors of your LinkedIn Social Selling activities which include:

• Establishing the right network for your financial brand
• Finding the right audience
• Engage with the insights
• Build connections and long-term relations

These four elements let you create strong relations and networks with the right customers, community, partners, and prospects that help your brand grow every passing day. Let’s learn more about how you can optimize your profile for a better LinkedIn Social Selling score:

Create a Strong Profile for Your Professional Brand

Come up with the profile with full star rated. The full-star profile is considered a complete profile and lets you have a better LinkedIn social selling score. To achieve the full-star profile, try focusing on the following points:

Write a profile headline: 

This will indicate your area of interest, expertise, future goals, and targeted audience. For instance, as a Business Professional in the Financial Industry, try to write something like this, "I am a Professional Financial Advisor helping divorcees to manage their financial expenses and risks in the United States."

Use a High-resolution Photo as Your Profile Image:

It should be something very formal with a plain background and less casual.

Write a Well-optimized LinkedIn Summary:

It should give more clearance on what you have written in your headline. Since the buyers can only see your first two to three LinkedIn Summary lines, try to write something very catchy to grab his attention to connect with you and avail of your services. For instance, "Get a free consultation with an advisor with 10+ years of experience in finance management and 90+ successful portfolios and still counting." This is how the buyer will tend to be more interested in your services and connect with you.

Make Sure Your Experience Section on the Profile Is Completed:

Fill it with the volunteer work & complete education details. Remember that your headline and summary are more about attracting the buyer or user with your expertise by playing with the words. Whereas your experience section is proof of what you have written in your all-over profile. Ensure you don't forget to mention your key clients, employers, university, college, school, and past jobs. If you have not done any volunteer work yet, you can then write about your area of interest in the section. Try focusing on how you can be helpful to others.

LinkedIn also allows you to have recommendations from your network. You can add the recommendation link in your profile sections to have useful suggestions and comments from some of your happy clients and well-maintained and established connections so they can write something nice about your services.

Improve Your Prospecting and Find the Right Audience

LinkedIn is a network of millions of professionals where you receive and send numerous invitations daily. But to improve your LinkedIn social selling score, focus on accepting the invitations from the networkers who fulfill your targeted audience's criteria and refer your services and profile to the right users. Set your monthly or weekly target. Shortlist the professionals or businesses you want to connect with and send them personalized invitations.

LinkedIn notifies you of each visit you get from a new user. Check their profiles and send them invitations if you find them more interested in your services. Moreover, there are numerous LinkedIn groups that you can join depending upon your business. LinkedIn groups are the perfect way to connect with your potential clients. You may send unlimited messages and invitations to have more connections. But always remember that creating wrong connections with an irrelevant audience will lower your LinkedIn social selling score.

Quality or Quantity of Connections?

It's a very common question that all Business Professionals usually ask while making efforts to get their profiles' high LinkedIn Social Selling Scores. Does it matter to have more number connections or more quality connections? Experts say if you have a network with 2200 or above connections, they are not close enough or related to your business. So how will these connections be effective to your business? Always prefer quality over quantity.

Once you make your profile, decide to get at least 500 relevant connections who are more likely into your business and services rather than approaching thousands of irrelevant people. LinkedIn needs to have at least 500 or above connections to enable LinkedIn social selling on your profile.

Try to connect with the people from your region or where you intend to provide your services. In this way, you will get the right leads for your business. Moreover, you also prefer to accept or send connection invitations to those you have common interests and connections with.

Being a Business Professionals matters a lot in how you approach new people over your LinkedIn profile. Rather than sending one message to all the connections, always write a personalized invite that looks more like an individualized approach. This is how your target audience will be more likely to accept your invitation. In addition, they will be able to know about your services and business. So, always try approaching the right audience in the right region. This is how you will get the right potential leads, ultimately making your LinkedIn social selling score higher.

Use Automated Scheduling Wisely.

You can find numerous auto-scheduling and Groups Auto-Poster tools, but make sure you use them wisely if you want to score good LinkedIn social selling. Such tools can lower your profile rank that ultimately could affect your connections and social selling score by overusing them. LinkedIn also has disallowed auto-posting and updates in the groups to abbreviate the spam.

Experts recommend logging in to your account once or twice a day. Then spend some time checking for your new invitations and reply to your messages. This will tend to have more relevant connections over your profile and cut down the chances of connecting with the wrong audience.

How Long Does It Take to Boost Your Linkedin Social Selling Score?

You may improve your LinkedIn social selling score within a week or two by investing effective 20 minutes to half an hour daily from your schedule. You will see your growth within days. The small investment of time will boost your brand visibility and connections growth. It will build trust among the audience to approach you and connect with you to avail of your services. Focus on making your LinkedIn profile more result-oriented than making it public to the wrong people. This will lead you to gain a better LinkedIn social Selling Score. You can do it by creating the right community of your potential clients and businesses.

Bottom Line:

LinkedIn Social Selling Score is a stat that shows how effective you are at marketing or selling your financial services. The better the score you have, the better you are capable. The score is calculated by the LinkedIn algorithm that monitors and analyzes your daily LinkedIn activities. You need to have a minimum of 50 or 51 connections to enable LinkedIn social Selling (SSI) score.

A better SSI brings more business for you. Additionally, it lets you know the required improvements you need to make in your marketing strategy. Also, it indicated what betterment you need to bring to connect with the right people. It starts from creating a powerful LinkedIn business existence with a strong and well-optimized profile, and it's a never-ending process. The more time you invest, the better LinkedIn Social Selling score you achieve and the business you get. 

How Business Professionals Can Improve Their Linkedin Social Selling Index (SSI) Score

Are you a Business Professional and wondering how you can bring the most out of LinkedIn Social Selling for your company? You must have listened to the same thing repeatedly that LinkedIn is a social platform that brings new clients to the business, right? But can't understand how you can get leads and conversions for your business via this social platform? Well, LinkedIn is not just a social platform, but it’s a network of professionals that helps you develop your career as an individual and uplift your business to new heights.

One of the researches indicates that LinkedIn can bring up to 80% more leads and conversions than your other social media channel.  It works best for both business environments, the B2B and B2C, connecting you with the right audience and business partners that lead you to have a great business revenue within days.

One important feature that LinkedIn offers for any business is the Social Selling Index (SSI) score. It's a stat or tool that measures how effective a Business Professional is at making your brand established. LinkedIn calculates your score by monitoring your engagement with the right audience, building new connections, well-optimized advertisement, building long-term relations, and much more. The more the SSI score you have, the stronger the business profile and the more you are getting business out of LinkedIn. In other words, it's stats that show how effective you are at selling your financial services to the targeted people in the market.

Your LinkedIn Social Selling Score showcases your LinkedIn profile worth as a Business Professional. In addition, it shows how competitive you are in your profession. Let's have a brief look at how you can use LinkedIn stats for Business Professionals. Also, what are the LinkedIn prospecting for Business Professionals to have a better understanding:

What Are the Things Rated in Your Linkedin Social Selling or Ssi Score?

Social Selling Index is an algorithm introduced by LinkedIn after analyzing and monitoring the results of the top LinkedIn profiles and sales leaders over the platform. Your SSI score is rated between 0 to 100. The algorithm scores your profile based on these four factors of your LinkedIn Social Selling activities which include:

• Establishing the right network for your financial brand
• Finding the right audience
• Engage with the insights
• Build connections and long-term relations

These four elements let you create strong relations and networks with the right customers, community, partners, and prospects that help your brand grow every passing day. Let’s learn more about how you can optimize your profile for a better LinkedIn Social Selling score:

Create a Strong Profile for Your Professional Brand

Come up with the profile with full star rated. The full-star profile is considered a complete profile and lets you have a better LinkedIn social selling score. To achieve the full-star profile, try focusing on the following points:

Write a profile headline: 

This will indicate your area of interest, expertise, future goals, and targeted audience. For instance, as a Business Professional in the Financial Industry, try to write something like this, "I am a Professional Financial Advisor helping divorcees to manage their financial expenses and risks in the United States."

Use a High-resolution Photo as Your Profile Image:

It should be something very formal with a plain background and less casual.

Write a Well-optimized LinkedIn Summary:

It should give more clearance on what you have written in your headline. Since the buyers can only see your first two to three LinkedIn Summary lines, try to write something very catchy to grab his attention to connect with you and avail of your services. For instance, "Get a free consultation with an advisor with 10+ years of experience in finance management and 90+ successful portfolios and still counting." This is how the buyer will tend to be more interested in your services and connect with you.

Make Sure Your Experience Section on the Profile Is Completed:

Fill it with the volunteer work & complete education details. Remember that your headline and summary are more about attracting the buyer or user with your expertise by playing with the words. Whereas your experience section is proof of what you have written in your all-over profile. Ensure you don't forget to mention your key clients, employers, university, college, school, and past jobs. If you have not done any volunteer work yet, you can then write about your area of interest in the section. Try focusing on how you can be helpful to others.

LinkedIn also allows you to have recommendations from your network. You can add the recommendation link in your profile sections to have useful suggestions and comments from some of your happy clients and well-maintained and established connections so they can write something nice about your services.

Improve Your Prospecting and Find the Right Audience

LinkedIn is a network of millions of professionals where you receive and send numerous invitations daily. But to improve your LinkedIn social selling score, focus on accepting the invitations from the networkers who fulfill your targeted audience's criteria and refer your services and profile to the right users. Set your monthly or weekly target. Shortlist the professionals or businesses you want to connect with and send them personalized invitations.

LinkedIn notifies you of each visit you get from a new user. Check their profiles and send them invitations if you find them more interested in your services. Moreover, there are numerous LinkedIn groups that you can join depending upon your business. LinkedIn groups are the perfect way to connect with your potential clients. You may send unlimited messages and invitations to have more connections. But always remember that creating wrong connections with an irrelevant audience will lower your LinkedIn social selling score.

Quality or Quantity of Connections?

It's a very common question that all Business Professionals usually ask while making efforts to get their profiles' high LinkedIn Social Selling Scores. Does it matter to have more number connections or more quality connections? Experts say if you have a network with 2200 or above connections, they are not close enough or related to your business. So how will these connections be effective to your business? Always prefer quality over quantity.

Once you make your profile, decide to get at least 500 relevant connections who are more likely into your business and services rather than approaching thousands of irrelevant people. LinkedIn needs to have at least 500 or above connections to enable LinkedIn social selling on your profile.

Try to connect with the people from your region or where you intend to provide your services. In this way, you will get the right leads for your business. Moreover, you also prefer to accept or send connection invitations to those you have common interests and connections with.

Being a Business Professionals matters a lot in how you approach new people over your LinkedIn profile. Rather than sending one message to all the connections, always write a personalized invite that looks more like an individualized approach. This is how your target audience will be more likely to accept your invitation. In addition, they will be able to know about your services and business. So, always try approaching the right audience in the right region. This is how you will get the right potential leads, ultimately making your LinkedIn social selling score higher.

Use Automated Scheduling Wisely.

You can find numerous auto-scheduling and Groups Auto-Poster tools, but make sure you use them wisely if you want to score good LinkedIn social selling. Such tools can lower your profile rank that ultimately could affect your connections and social selling score by overusing them. LinkedIn also has disallowed auto-posting and updates in the groups to abbreviate the spam.

Experts recommend logging in to your account once or twice a day. Then spend some time checking for your new invitations and reply to your messages. This will tend to have more relevant connections over your profile and cut down the chances of connecting with the wrong audience.

How Long Does It Take to Boost Your Linkedin Social Selling Score?

You may improve your LinkedIn social selling score within a week or two by investing effective 20 minutes to half an hour daily from your schedule. You will see your growth within days. The small investment of time will boost your brand visibility and connections growth. It will build trust among the audience to approach you and connect with you to avail of your services. Focus on making your LinkedIn profile more result-oriented than making it public to the wrong people. This will lead you to gain a better LinkedIn social Selling Score. You can do it by creating the right community of your potential clients and businesses.

Bottom Line:

LinkedIn Social Selling Score is a stat that shows how effective you are at marketing or selling your financial services. The better the score you have, the better you are capable. The score is calculated by the LinkedIn algorithm that monitors and analyzes your daily LinkedIn activities. You need to have a minimum of 50 or 51 connections to enable LinkedIn social Selling (SSI) score.

A better SSI brings more business for you. Additionally, it lets you know the required improvements you need to make in your marketing strategy. Also, it indicated what betterment you need to bring to connect with the right people. It starts from creating a powerful LinkedIn business existence with a strong and well-optimized profile, and it's a never-ending process. The more time you invest, the better LinkedIn Social Selling score you achieve and the business you get. 

LinkedIn vs Facebook- Why Financial Advisors Should Use LinkedIn

Do you know why financial advisors should use LinkedIn? Due to the widespread benefits of LinkedIn for businesses, financial advisors must try their luck on it. Although there are many social platforms to grow business, LinkedIn is the best among all. In this article, you will learn about why LinkedIn is the best social network for financial advisors. Moreover, this article will also help you understand why LinkedIn beats Facebook. So, let's start!

Why Should Financial Advisors Use Linkedin Over Facebook?

With many social media sites, it becomes hard which one to choose. However, there is no single answer to this question, but it depends on person to person. For example, creating an account on Facebook would be the best option for you if you are a teen. In contrast, LinkedIn is an excellent choice if you are a business person. It is also suitable for financial advisors and skilful people. To get a clear idea, let’s go into the details of it.

Why Financial Advisors Should Use Linkedin?

Among several crucial reasons for this, here are some of the top ones.

1.     Full of Professionals, Investors, and Business People

The best reason to choose LinkedIn over other sites is its quality community. On all other platforms, you would find a higher percentage of non-professional accounts; an increased number of teenagers and kids are on Facebook. In addition, many retired persons, students, and homemakers are also on Facebook. No doubt that it also has professionals and business owners, but they are fewer. The other accounts are greater than those of the business accounts.

In contrast, the core reason financial advisors should use LinkedIn for their business is its quality community. At LinkedIn, you won’t find random or fun accounts. Instead, everyone on LinkedIn creates accounts for a purpose, either to find a job or to grow a business. Whatever the reason is, the LinkedIn community is full of skilled people that make an effective business setting. Therefore, giving your time and energy to such a site brings more significant results. In comparison, you won't get the same results on any other sites. Instead, the results would vary greatly.

2.     Has More B2B Marketers

Unlike any other platform, LinkedIn is the one that has more B2B marketers. Here, business-to-business jobs are easier to perform. Not only they are more accessible, but they also bring lots of opportunities. In addition, for business people, finding B2B clients is a stress-free process here.

In contrast, Facebook doesn’t enable you to enjoy such a sizeable B2B community. Although it allows you to build B2B relations, the choices are limited here. The biggest issue is that there is more B2C community on Facebook than the B2B group. This thing may impact your business goals if you are a financial advisor.

3.     Ideal for Small Business Owners as Well

Another reason for choosing LinkedIn is that it is ideal for smaller business owners. Other sites such as Facebook also allow small businesses to grow. However, it is tough for them to reach their desired level within the chosen time. In contrast, your smaller business can grow rapidly on LinkedIn. This is because LinkedIn is specially designed for businesses. Now, no matter whether your business is large or small, LinkedIn benefits you in leading it. At here, you can start from scratch and see your business growing rapidly with minor efforts.

4.     Event Promotion and Webinars

Let's learn with an example of why financial advisors should use LinkedIn? Suppose that you are launching a new brand online. For this, you want to spread awareness and engage people in your business. The more people will know about your business, the more positive results it will bring for you. For this reason, you want to create an event promotion and webinar.

Now suppose that you have the following two options:

The first is to make event promotions and share webinars among all 100-200 people. These people may or may not have any interest in your business.

Secondly, is to make event promotions and among 100-200 of your targeted people. These are those who have a deep interest in your business. They can also bring high profits to you.

Now which option would bring the more significant results and profits for you? Evidently, the second one.

LinkedIn performs this job as the second option. Within its wealthy population, you get only the relevant clients for your business. So it doesn't waste your efforts, time, and money on the wrong people.

5.     Media Spotlights

The spotlight ads are another excellent feature of LinkedIn. The Media spotlight ads are the reason why LinkedIn is the best social network for financial advisors. It allows these ads to bring more traffic to your business. Through media spotlight ads, you can create awareness about your business and financial activities.

Financial advisors can quickly engage people in their offerings. They can create spotlight ads to bring more people to their websites or landing pages. Through this, financial advisors can easily find the best clients for them. Through several spotlights ads, they can build their client network along with building long-term contacts with them.

6.     Self-directed Brokerage Accounts

The brokerage accounts on LinkedIn are self-directed and best for savings and growth. Financial advisors can easily find a great number of brokerage accounts on LinkedIn. As these brokerage accounts are self-directed, they would give a higher response rate. Upon finding the brokerage accounts, the financial advisors can contact them. With minimal effort, the financial advisors can build life-long relationships with these brokerage account holders. Then, both of the parties can enjoy the endless benefits of these accounts and their financial relationships. Many other platforms lack this feature and thus, lack their business effectiveness.

7.     Generate High Leads and Greater Engagement

In contrast to Facebook, LinkedIn creates high engagement for businesses. Through engaging, more people in businesses also give higher leads. Through your marketing efforts on LinkedIn, you can easily find greater prospects and high leads. These high leads would benefit your business along with bringing more profits. In this way, the engagement level of your business would also increase rapidly.

8.     High Yielding Ad Campaigns

The ad campaigns on LinkedIn produce the biggest results. They produce greater results as they are targeted towards potential clients. By creating special ads for a specific group of people, you get a better response. When your audience is right and relevant, the ads bring positive results. In this way, you would be glad to see that your financial and marketing efforts are not going to waste. Instead, these efforts are bringing the ideal results for you.

9.     Helps to Find Business Profiles

For financial advisors, LinkedIn is the best place as it helps in finding business profiles. Unlike other social networks, it allows to set up a complete business profile. Even each of your staff members can have a complete employee profile here. This helps the financial advisors to find them easily. They can even search the relevant business profiles on LinkedIn. When they find the relevant companies, they can get in touch with them. Furthermore, LinkedIn allows building profitable long-term relationships with your clients. Thus, finding clients and making long-term contact with them is super easy on LinkedIn.

10. A Solely Business Platform

Performing a task at the right place makes a significant difference. For example, playing football in a workplace is wrong and would make you suffer. At the same time, performing office duties in a park is irrelevant. Therefore, choosing the right place for a task is very important. For this reason, LinkedIn is the best because it is a purely business platform. It enables you to grow your business in the best way here.

In contrast, other social networks are not only for businesses. Many of them allow having fun and entertainment, such as Facebook. So, it may create a difference in the results you obtain from your business efforts.

Linkedin Sales Navigator for Better Results

If you are a financial advisor or involved in any business, choose a LinkedIn Sales Navigator account. The main reason for upgrading to this account is to find more leads. This account amazingly helps in finding more leads and thus enjoying more profits. The cost per month of this sales account is about $79.99. Although, however, it is a bit higher for many people its benefits worth this price. For more information on this LinkedIn account type, you can visit the LinkedIn site.

Conclusion

The above information would help you understand why LinkedIn beats Facebook and why should financial advisors use LinkedIn. Being an ideal business place, LinkedIn brings many benefits. Business people and financial advisors can get more leads on LinkedIn. By creating their business profiles here, they can open up the doors of success for them. So what are you waiting for? Create your business account on LinkedIn today and start enjoying greater profits!

Professional Content Marketing Tips - Best Time to Post on LinkedIn

LinkedIn Content Marketing tips help understand the algorithm of LinkedIn for its maximum effect.

People are using LinkedIn as a prefered social media platform for sharing their content. You can post anytime. Still, there is a limited window to hit the right audience. this fact is proven by studies mentioned later in the article. Posting on LinkedIn requires many factors and components. It is not a jumping-off point but a study of the client’s usage patterns and future aspirations.

Nowadays, most professionals are using LinkedIn from home due to the pandemic. The platforms host client meetings and proposal presentations that were not possible before the CoVID-19 pandemic. 

Best Time To Post On LinkedIn For Your Content Marketing

 

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Intention

LinkedIn users intend to create career networks when they post on social platforms. According to content marketing tips, they aim to establish themselves as leaders and self-actualize and achieve success in front of employees, colleagues, and business partners. In addition, uniqueness in content and relevancy with visual aids will attract the client.

Time Zones Usage

LinkedIn provides long term and international approach through its best content marketing tips. Clients are always available in different time zones. You can publish content and communicate with them. LinkedIn marketers publish in different time zones to attract numerous clients. Instead of publishing too frequently, you should post content when most users are online. Timing is discussed in detail later in the article. If you reside in the US or Canada, use EST timings to calculate post times using the social media analytics tools widely available on the internet.

The behaviour of the targeted clients also contributes to the content's success. Social listening tools are available to understand the audience and their intention behind using LinkedIn and other social media platforms.

Best content marketing tips: Timing is the ultimate factor

Timing is crucial to post on LinkedIn for content marketing. Strategically speaking, the morning, afternoon, and evenings will receive more engagement and reach the intended impact. When you read the researches regarding LinkedIn, the facts would cement the appropriate timing for posting. The best time to post for a content marketer is during business hours when remaining businesses and professionals seek services. Posting on weekdays helps professionals and companies to generate clients.

Business Hours Assessment

You might find it interesting that people are browsing social media during working hours. However, they constantly check their profiles and feeds to stay updated with their personal lives and professional network. As a result, social media has widened business reach beyond national boundaries. According to some best content marketing tips, content marketing can attract international clients if they post on LinkedIn correctly.

LinkedIn Interaction after business hours

Note that people leave their offices or log off from their home offices once the offices are shut. They are more likely to browse Twitter or Instagram. This is because LinkedIn carries a highly formal tone of communication and posting. It intends to create a business relationship, whereas other social media platforms promote informal relations, friendships, and entertainment. Therefore, it is wise not to limit LinkedIn browsing. A couple of minutes are understandable to browse but do not waste an entire workday posting on and browsing LinkedIn.

Another wise time to post would be at lunch break or usual break hours when professionals set their work aside and browse their phones.

LinkedIn Online Traffic

Let's call a spade a spade. LinkedIn is not close to famous as Instagram or Facebook. LinkedIn has more than 740 million users this year, hosted in 200 countries. Facebook, on the other hand, hosts 2.8 billion users this year. Thirty-seven percent of the adults between the ages 30 and 49 use LinkedIn. In a nutshell, LinkedIn is a reasonably limited platform with limited use. It is not a large platform. However, it hosts the largest professional network. Well, this one makes LinkedIn so valuable.

Nature of the Platform

Most individuals using LinkedIn are established in their professions. This is why they are considered essential clients. This information is beneficial for top professionals and top-financiers who are searching for clients for their company. It helps clients who are looking to invest their savings. This platform works both ways. There is significantly less probably, however, that individuals will log onto their LinkedIn profiles late evenings.

Which time to post on LinkedIn?

According to a recent Sprout Study, the concluded time was an interesting take. The study suggests the most efficient time to post during a week is on Wednesday. But not at any hour on a Wednesday. The best time is between nine to ten am and the noon hour. This is a very intriguing find, no less. There is Monday when all businesses open after a weekend facing a pile of professional services requiring immediate attention. Or most professionals are focused on working during the initial hours of each working day of the week. The justification is equally as intriguing. Wednesday lies in the middle of the week. Employees’ focus drifts on Wednesday morning from working the previous days. They are already looking forward to the weekend.  :)

Weekdays On "Big L"

Lesser options to post are weekdays, such as Tuesday and Thursday. Given the LinkedIn platform's professionalism, it is surprising that Fridays and Mondays are the least traffic-attracting days. Most professionals do not use career-related networks at the beginning and end of the week. Simply because of work backlog or anticipation of the weekend. LinkedIn usage hits the minimum on weekends for obvious reasons.

The justification for noon hour on a Wednesday, along with other weekdays, makes sense as well. Noon is lunch hour. Many are stepping from their work to grab a coffee or eat lunch. They will most definitely browse their social media in their free time.

Add This Research

After studying usage data of 14 million users, the research concludes that the advised time to post is Tuesday from ten a.m. to 11 p.m.

Ninety-three percent of the business-to-business markets are available to generate leads at this time. This is because Linked in mostly businesses communicating with individuals from other companies. The highest rate of generating and receiving engagements is the weekdays.

Fanny Research

Some content marketing tips suggest posting on LinkedIn from seven a.m. to eight a.m. and five p.m. to six p.m. any business day. This allows professionals to check their LinkedIn on their computer platform, tablet, or phone before starting the day and monitoring progress when the day ends.

Is There a Wrong Time to Post?

Now let's discuss the worst time to post on LinkedIn. If you have not guessed by now, yes, it's Sunday. The worst time to promote financial services is after nine a.m. on a Sunday and the remaining of the day. Many clients are spending time with their families and would not bother checking formal business-related LinkedIn platforms.

Sundays

Content Publishers are not advised to post at night, regardless of which day of the week. Professionals rarely check LinkedIn after eight p.m., let alone view it on a Sunday night is near impossible. Evening hours are reserved for social gatherings and family time.

Mondays

Monday is another ill-advised day for posting. Monday is a busy day for most professions. Work has been collected over the weekend, and deadlines need to be met. Professionals rarely have the time to check their phones on a Monday. They are busy until Wednesday, as the study suggests, so plan your posts accordingly. Do not think to post until Monday afternoon. The best time to post on LinkedIn for your content marketing is the middle of the week.

How Often Should You Post on Linkedin?

Now the frequency of posting on LinkedIn is another critical component. Finance advisors do not wish to bombard messaging their clients. There is professionalism to maintain. Therefore, they can post around ten times a month. Another viewpoint is that frequency depends on using LinkedIn.

LinkedIn provides its guidelines regarding posting. However, RevLocal suggests that bloggers and content publishers may post 20 times a month. This roughly translates to a single post a day. Now, this is a lot for some people. Therefore, stay in the healthy bracket of 10 posts. You should be fine.

Moreover, posting on social media is a personal preference. The critical ingredient to master is consistency. If you post recently and then stop, this does not relay a positive message to future clients. Instead, it helps social media such as LinkedIn does not interrupt daily routine.

Bloggers, Publishers and Content Marketers can Post Frequently.

Another essential topic to discuss is content duplication. You should know that LinkedIn profile filters out duplicated content, so your client will only read the most recent posts.

Conclusion:

Now that you have read the findings with facts and numbers provided, use the information to figure the best time to post on your professional profile to attract clients. This comes with practices. Do not sell yourself short.

Financial Advisor LinkedIn Prospecting - 10 Best Conversation Starters

Are you on the lookout for the top financial advisor LinkedIn prospecting conversation starters?

Cheers; you are reading the right post! In the past, people used to get a scheduled phone call or a message from a person who wants to sell something. The sellers repeatedly sent calls and messages to reach out to potential clients, which became much monotonous.

But now, with digital technology rapidly taking place everywhere, the networks have evolved tremendously. Now, if you want to message or call many prospects every month, you need to follow a customized approach. It would help if you tried to our some new templates and message scripts.

For financial advisors, it is not a challenge to connect with prospective clients on LinkedIn. The real challenge is to start a conversation with the prospects. As a financial advisor, you need to strike up your LinkedIn conversations. And you can do this by first asking a question to your prospective client to get to know what he wants. This will make you start a conversation with your prospects while saving the selling for later.

In today’s post, let’s talk about the top 10 financial advisor LinkedIn tips. So, if you are a financial advisor who wants to start and grow real conversations with prospective clients, you need to follow these conversion starters. So, are you ready to explore these top and best conversion starters? Let's take a start now!

Common Connection

The first most essential yet compelling LinkedIn message for a financial advisor is a standard connection. It means that instead of sending a canned template format, you need to create a common connection with your prospects. For example, let's consider that you sent a connection request to your prospective client without even knowing what he does or whether he requires financial services or not. If you send a simple message in the same template format, chances are your prospective client ignores or deletes the message. However, even if you send the same message repeatedly, maybe the client's reaction remains the same.

At this point, you need to create a connection with your prospect by sending a message that sparks curiosity. For example, you can create a standard connection by sending a message like:

“I have noticed yesterday that we both have connections with Alleyy. He was my colleague in XYZ Company. He is such a gentleman. How do you know him?”

“Hey, I was looking at your profile yesterday and I have come to know that you have been working in a popular company (you can add company name here) for many years. That is super cool, indeed. I want to know more about your experience working there.”

Comment Recognition – Financial Advisor LinkedIn Prospecting

Another conversation starter that you may use as a financial advisor is comment recognition. You can start conversations with prospective clients so that you have seen his comment on a poster, and now you want to know his point of view on that. For example, you can say that:

"I think your comment on a poster (you can add poster name here) is pretty right. However, I am curious to know your detailed point of view on that poster."

Post-Recognition

As you have started a conversation by talking about a comment your target client has given, you can also talk about the recent post that he has published. This is another Financial Advisor LinkedIn Tip that you can use. If you start a conversation with a prospective client in this way, the client will feel that you have researched something that means a lot to him.

For example, you can talk about a post on a specific topic recently shared by the prospect. You can appreciate the post saying that:

“Last Friday, I have read your post on the topic (include topic here) and I must say that it is a great post and I completely appreciate it. I would love to know what you think about that topic.”

Job Recognition

Nowadays, people tend to evaluate messages and calls that they get every day. If you do not research your target audience, you will keep sending those general messages that may annoy your audience. That is why, if you are a financial advisor, it is always recommended that you reach your prospective customers in the best way for your financial planning business. For example, let's consider that you have seen job commonality between you and your prospect. You can easily talk about it and start the conversation. You can say:

“By reading your profile, I have come to know that you are working in a famous company (include name of the company here). I used to work in this company for five years. Do you know Allen (the person you know at (company name)?”

Alumni Affiliation

If you think that people accept your conversation requests, but then there is complete silence over them, it is time to make your conversation effective. It would be best to start a conversation with the prospects by talking about something that may urge them to respond to you. For example, if you have come to know that your prospect is a university alumnus, you can start your conversation like this:

“I have come to know by looking at your profile information that you are the current student of institution (you can add institution name here). I attended this university back in the year (year). It was a great time. Do you live on campus? (You can ask a random question as well).”

Location – Financial Advisor LinkedIn Prospecting

To start a conversation, you should write messages that help prospects discover why to connect with you to get financial advice. So, here is another compelling LinkedIn message for a financial advisor, and it is to talk about location. For example, you can talk about your friend who lives in the same area in which your prospective client lives. You can ask him whether he knows your friend or not or you can talk about some popular landmark in that location.

Sports

Apart from location, you can also start a conversation by talking about sports. Throughout your entire career as a financial advisor, you need to learn the mindset of your prospective clients. It would be best if you researched your clients to get their attention and stand out from the rest of the financial advisors in the industry.

Another way is to talk about your favorite sports team or ask the prospect about the team he is supporting. Furthermore, you can also talk about the match, highlights, players, etc. Whatever you talk about sports, you need to understand the current aspects that may motivate your client. By doing so, you can power effective outreach messages.

Client Website | Financial Advisor LinkedIn Prospecting

Here is one of the most crucial conversation starters for financial advisors, and it is to talk about the client's website. For this, first, you need to do research on your client's website and tell him what you discovered in it. If you do not do research, you will get few responses from the prospects.

For example, you can start a conversation with a prospect like this:

“Thank you for connecting with me. I have visited your website and noticed its important feature (you can talk about feature here). I want to know about it more.”

Never try to put a yes/no question in your message as it cannot facilitate conversation. Why? Because if a prospect replies with a YES, that's good, but if he replies NO, he will ignore the message.

Career | Financial Advisor LinkedIn Prospecting

Another way to start a conversation with prospects is to talk about their career. This is the area in which they will be interested. You can talk about their career, including specialization, training, educational institute, etc. For example, you can start a conversation with a prospect like this:

“As I was looking through your profile, I have come to know about your specialization. How did you develop your interest in this field?

Company News

The next best conversation starter for a financial advisor is to talk about the company that your prospect owns. Always ask for more details from your prospects so they can respond and discuss the topic with you. For example, you can talk about a company like this:

"Today, I was reading an article and I have come to know that your company has made its mark in (discovery). So I am curious to know more about (discovery)."

It is an excellent example of a conversation starter. Remember that you do not need to book a meeting with your client on the first contact. Instead, go for a positive conversation that makes your client respond.

Conclusion: So, these are the best yet effective financial advisor LinkedIn prospecting messages. If you think that people accept your conversation requests, but then there is complete silence over them, it is time to make your conversation effective. Yeah, you heard that right! If you want to keep your reputation as a financial advisor intact and begin honest discussions with prospects, it is time to follow the above-mentioned financial advisor LinkedIn tips.

Final and Last Thoughts:

Imagine applying the above knowledge combined with the power that our own LinkedIn Automation tool called "Linked Assist" offers.

LinkedIn for Financial Advisors: Best Practices and Headlines

Are you looking for the best practices of LinkedIn for financial advisors? In this technological world, having a digital presence has become very important as it is one such factor that may communicate your value to potential clients. And if you are a financial advisor, LinkedIn can be your first impression in the world of business. Most people prefer to consider LinkedIn if they want you to become their financial planner. Yes, it is right! As a financial advisor, one way to create a solid digital presence is through a LinkedIn profile. LinkedIn is one of the essential social media platforms used by professionals. It is a platform with a robust business-to-business focus and where a potential customer may find you and discover more about you.

If you already have a LinkedIn profile, that's a good start, but you need to put in some extra effort if you want to stand out in the competition. Today's guide highlights the best practices of using LinkedIn for financial advisors. Let's check out some crucial steps to create a strong LinkedIn profile and generate leads from businesses and individuals looking for financial advice.

LinkedIn Best Practices for Financial Advisors

To make each section of your LinkedIn profile stand out, you need to follow some simple tips. Why? Because your profile can be considered the online version of your CV where you need to showcase your skills and experience and impact your potential clients.

1.    Write an Informative and Descriptive Headline for your LinkedIn Profile

The first and foremost step to draw the attention of potential clients towards your LinkedIn profile is to write a compelling headline. Although LinkedIn generates the default headline based on your job title, if you create a compelling headline, it may boost your searchability.

A LinkedIn headline is a short description (particularly of 220 characters) that may appear on your profile under your name and profile photo. If you want to get people's attention towards your profile and want them to learn more about you, it is time to create a unique headline describing who you are before people click to see your full profile.

While creating your headline, you need to tell people what you do and to whom you can help with your financial advisor. Moreover, it would be best to tell them what your potential clients can find in it for themselves and how people may benefit from you. For example, consider that you are a financial advisor who gives financial and retirement planning services. You need to tell all this information in one unique line covering your target audience as well. Furthermore, your headline should be descriptive, so try to separate phrases using a vertical line or comma.

2.    LinkedIn for Financial Advisors - Customize your Profile URL

When we create an account on LinkedIn, the platform automatically generates a generic URL for our page. That URL is available on a first-come, first-serve basis. It may consist of your name, including random letters, numbers, dashes, special characters, etc.

To optimize your LinkedIn profile, customize the URL of your profile using public profile settings. Instead of adding numbers or dashes, you need to include your name in the URL. Adding just your name can be enough. But consider adding your certification or title with your name.

For example, if your name is John Allen and you are a financial planner, you can personalize your LinkedIn URL like this:

www.linkedin.com/in/JohnAllenFinacialPlanner

3.    Use Keywords in Headline – LinkedIn for Financial Advisors

Another best practice is to use keywords in your LinkedIn headline. Keywords are small phrases on which search engines such as Google, Yahoo, and LinkedIn depend. Whenever a person types a term in the search box, it's compared with the keywords. These keywords are the phrases on which your profile is optimized. LinkedIn uses an algorithm to determine if your profile will get displayed in the search results or not.

That is why it's always recommended to use maximum keywords in your LinkedIn headline. As you are a financial advisor, so include keywords like "financial advisor" is good. Try to include your city as a keyword as well.

4.    Write a Unique Summary for your Profile

There is another way to give your potential customers a chance to know you better. And it is to write a unique summary for your profile. Because a summary is your greatest opportunity that may show your target customers who you are and what you can do for them.

For LinkedIn headlines for financial advisors, always write your summary in the first-person perspective. N the start of the summary, explain who you are. You can also include your strengths and place of work. In the next section, you can include your experience, accomplishments, and skills while writing a summary. In the end, include your contact details so people can easily connect with you whenever they need some financial advice.

5.    Select Your Profile Photo Wisely

The next step is to a professional yet high-resolution image as your profile photo. This step is very important as your profile photo may personalize your bio and facilitates instant human connection. Always add a professional image on LinkedIn as people may see your photo before actually reading your profile. The photo should not be personal that you have used on Facebook or Instagram. As LinkedIn is a professional networking platform, so your profile photo must also be professional.

Key Takeaway:

There are a variety of digital technology options available for financial advisors. But LinkedIn is one such platform that may serve as a professional brand. That is why you need to make it act as your digital resume. For this, you need to create a compelling headline, customize your profile URL, add a professional profile photo, write a unique summary, and use keywords in headlines.

LinkedIn for Accountants: The Mighty Marketing Guide To Skyrocket Your Business

Are you an expert finance consultant who started his firm and is looking for tips for using LinkedIn for accountants to uplift business? LinkedIn is undoubtedly the fastest and one of the best social media channels that help companies to connect. It is the best platform to build your brand awareness by targeting a custom audience.
You are wondering if what is the custom audience? It's a feature that allows you to define your audience you want to target for the specific advertisement. You may define it by user location, age group, job type, company size, number of employees, and much more!

LinkedIn allows its users to post engaging content and participate in their industry-related discussions. It leads you to target the right industrial people and companies to connect with you. Business owners can boost their businesses with rich LinkedIn features, including sponsored ads, email marketing, building a professional network, connections, and a lot more. From advertisements to making connections, from boosting ads to getting leads, from engaging to conversions – you can perform anything using LINKEDIN! So, let's check the LinkedIn guide for accountants and learn how to set their business profiles to uplift sales.

Marketing on LinkedIn for Accountants and Financial professionals!

LinkedIn is not just a social media channel for submitting and receiving resumes – it has a lot more to offer you! Rather than using LinkedIn for job seeking and growing connections, you may use it to grow your small businesses too. This effective social media channel leads you to make numerous connections with people from your field and companies to boost your business presence.
In short, LinkedIn is not just a social tool but a complete professional social network. It's all about career development and growth, helping individuals and businesses to grow most effectively.

Here are the valuable marketing tips of using LinkedIn for Accountants to uplift the business:

1. Create a strong LinkedIn profile
   
   If you are struggling to evolve more into your business to make it stand out and boost, develop a strong profile that projects what you strive to do. Most people use LinkedIn as their digital resume, but this is not the case. Your resume presents what you have done, and your LinkedIn profile tells what you plan and with what you are struggling.
   
   LinkedIn works great for accountants and other people with finance professions. You may add your past work or jobs in your profile's experience section, but it's better to update this section with your future goal and elaborate more about the position you want to have next. This is how the employers get to know about your leadership and practical skills, which ultimately lead to your creating more connections.
   
   Your profile should be focusing more on how you would be helpful to others. Make your profile catchy with engaging content. For example, rather than simply saying, "I am a finance expert or accountant," you may write it more like, "I am an expert accounts consultant, help people over 40 creating enough wealth till retirement." This is called user-relatable content. You are telling about yourself, but ultimately you are making it personalized with the reader. Therefore, it is imperative to spend a good time making your LinkedIn profile, a profile worth for client's money and time. Be honest and show what exactly you can and want to deliver!
   
   
2. Strong engagement with your existing and new connections
   
   Making a good profile and updating it with regular posts and quality content is not everything if you do not regularly engage with others. Make sure whatever you are posting on your profile is engaging on time. Bring your strong network where people do not have to wait for so long to hear back from you. It's a healthy activity to spend 10 to 15 minutes daily posting regular updates about what's going new in your business. Not only business, but it could also be anything like posting opinions on social issues and ask your connections to give feedback. That is how you stay connected with your audience, and ultimately they also get to know more about you.
   Plan new people to target every day or every week you want to build connections, check what they are talking about on their LinkedIn profiles, comment, and jump into the conversations. So, it's not only essential to do your posting but keep yourself engaged in other discussions too. As a result, you will make more and more connections that further lead to long-term relations benefiting your business.
   
   
3. Email marketing on LinkedIn for accountants
   
   LinkedIn allows you to run an email marketing campaign to boost and market your services and business with numerous other features. You may send up to 50 emails at a time to your connections. Write a well-crafted email to your contacts, thanking them for being connected, and apologize for not writing the personalized email. This is how you invite your LinkedIn connection to be a part of your email marketing campaign, and they get updates about you. You may add different marketing links to your business, like website URL and sign-up link to your company or services. Do elaborate in the email body that what they will update by signing up to the site.
   You may also add the option to let the connections unsubscribe from your email list if they are not interested in getting updates about you. Whether you are running a small business or a large one, this email feature will help you stay connected with your connections. Moreover, they will be more interested to know more about you every day. Hence, the chances for more business growth and relationships increase which ultimately benefit your overall business.
   
   
4. Never compromise on posting high-quality content
   
   As an accountant or finance consultant, your content should emphasize two parts: teaching others how to solve a particular problem. The second is how to do your job in a better manner. That is how the audience knows about your leading skills and how great a problem-solver you are. In any aspect, it naturally opens doors for your business and more valuable connections. Moreover, it's a good approach that gives some actual results to your business.
   Your content speaks louder than anything else on LinkedIn, and making it well-optimized will lead you towards more business ventures. Show the world the talent you have by playing with the words and then let them decide what makes them the most sense.
   
   
5. Try sponsored updates
   
   If you are running a small financial consulting firm and recently joined LinkedIn to create strong connections with other businesses, try using sponsored updates. This feature works best for the newbies who want to market their services within no time. Sponsored updates work the same as Google Pay-Per-Click. With every advertisement and update you post, you pay for each impression and click your ad gets. So, the more people click your ad, the more you pay.
   
   Sponsored updates work well if you want to create an immediate voice for your business, but it demands more investment. You may define your targeted audience by adding the specific location, age group, organization type, job role, etc. This enables you to target the right people at the right time. With Sponsored updates over LinkedIn, you don't get the irrelevant audience, and leads are more like about the people interested in knowing more about you and your business. This is how your business's overall conversion rate increases, and you get more traffic to your website.
   
   
6. Showcase the employees working for your financial firm
   
   Adding you all employees on LinkedIn is one of the worth features that generally business owners ignore. Let's suppose you have a company of 30 or 50 employees – make sure each of them has a profile added to your LinkedIn company page. The profiles should look professional and have a decent profile photo, job role, profile description, and company. This is something that makes you more real in front of the audience. People would not have any doubt about your working environment and how professional the team you have. It leaves an overall good impact on visitors visiting your LinkedIn company profile and will be more interested in creating connections with you.
   
   
7. Find your targeted customers and connections
   
   One of the most critical features that LinkedIn offers is making your advertisements optimized. This feature helps you find the right audience and connections for your services. Like other social networks such as Facebook and Instagram, users can design customized ads featuring custom audiences, locations, products, and much more.
   LinkedIn now allows the same features for its audience too. LinkedIn for Accountants and any other business holders can target the unparalleled audience according to their ads they will run by setting the business status, industry type, company size, job role, and locations. For instance, you are selling an accounting tool or software to a large business in Europe. You can set your ad campaign to show you only to the companies with more than 200 employees located in Europe – and within this grouping people with the job role. "Executive" position title.
   Using LinkedIn for accountants is an ideal option to uplift businesses within few days. Optimizing and targeting the right people within your community will ultimately increase sales and overall company revenue. However, getting leads to your business is not everything but engaging them is the most important thing. Always make sure that you have a customer support team ready to engage with the new clients and to bring maximum conversions on board.
   
   
8. Separate company page
   
   If you are running a small finance accounting business – it's always better to create a separate company page than updating your profile. Your company page should showcase everything your business website does, from profile picture to description, from colours to content to everything else. Moreover, make sure to update your LinkedIn page regularly with articles and company updates. Stay more and more active with your connections and participate in others' conversations, too, through comments. Most importantly, try focusing on making new connections every day with the people you think might be interested in your services. Remember that creating your LinkedIn presence and not updating it is like a website with no products and content.
   
   
9. Have a custom URL for your business page
   
   It's essential to add a custom URL to your profile. Especially if you are running a small or large business and have several employees in the list – the custom profile URL will let your clients and audience search you on Google with your name, and your official profile will appear. It is also helpful when you schedule meeting over LinkedIn and haven't met people before. People will ultimately search about you on Google, and by click your LinkedIn profile, they will get to know everything about you and your business.
   Having a custom URL will lead to more chances to make your profile on top of the searches. And this ultimately will increase the leads for your business as more people will try to connect with you. Therefore, always for the custom URL for your profile to let the world know you faster.
   
   
10. Complete your summary section on the profile
    
    The summary section is mainly overlooked, but it has a powerful space to let the audience know more about you. LinkedIn for Accountants allows them to add a 2000 characters long summary to your profile. Having a strong and effective LinkedIn Summary will lead you to more leads if it showcases everything about you in the minimal word count. Many users do not check activities and score the LinkedIn profile by its summary – how effective the summary is.
    
    Always write in a way it should cover everything about you:

• Your experience
• Future goals
• Skills
• What passionate you

And everything else but in the limited word count.

11. Join more LinkedIn groups and be active
    One of the most effective ways to know your targeted audience is to join maximum yet relevant LinkedIn groups. It will let you know about the hot talks, but you get more chances to share your opinion. It opens the doors to connect you with the right audience. You may message any of the group members even though if you are not connected. Moreover, you get an opportunity to share your opinion on a particular problem in the group. So, people get to know more about you, and your expertise and chances of new connections get uplifted.

Most famous Groups available on LinkedIn for Accountants

Here are some of the groups that are available on LinkedIn for Accountants:

Accounting & Audit:
This LinkedIn group for accountants and for all businesses' financial managers, either a small business or large, an investment bank, or a boutique. Financial managers from every field are open to join this group to stay updated with their relevant field.

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Accountant of Future:
The accounting group of LinkedIn has been evolving with new software and technology. So, this group effectively talks about the future accounting implications, current taxes, and accounting practices.

Accounting | Finance | Professional |World Finance Network:
It is one of the biggest groups on LinkedIn for accountants with over 200,000 members. It is also one of the most active groups with numerous finance experts and professionals.

AICPA Taxes Practitioners:
It is an official LinkedIn group sponsored by AICPA, the American Institute of Certified Public Accountants. This institute keeps the group updated with the new tax legislation updates.

Account Today | Discussion Group:
SourceMedia’s Editor-in-Chief created this group. This accounting group keeps its members updated with the latest industry news and experts’ analysis and interaction.

Accounting Professionals:
As the name shows, this accounting group is specifically for accounting professionals who want to share their opinion on current happening in the finance world.

Finance Club:
It is one of the most famous groups on LinkedIn for accountants, with over one million members. The group focuses on motivating the young accountants and help to grow the finance industry network.

A Tax Accounting Question Group Hosted By CPA Executive Search Group:
This group is all about Tax Question and Answers to Tax Questions. State and Federal Income Tax Preparation and Planning. The group focuses on making the finance professionals and businesses interconnected.

Marketing For Accountants, CPAs, EAs, Bookkeepers, and Tax Professionals:
This LinkedIn group focuses, as the name suggests, about Marketing for Accountants on growing the practice of new financial professionals and keeping them connected with the industry experts. Any finance member can join this group, either CPA, bookkeeper, EA, or tax professional.

CPA Trendlines:
Rick Telberg created this group. The group helps to provide practice guidelines for the finance, tax, or accounting community.

Tax professionals:
This group has more than 100,000 LinkedIn Group members and dedicated all the tax professionals to connect and commute with each other.

NATP – National Association of Tax Professionals:
If you are looking for some strict guidelines from experts to prepare tax files and returns, this group is absolutely for you.

Super CFO:
With about 100k members this group is for everyone with an account and finance background. Either you're CSO, FD, CFO, CLO, Lawer, accountant, CTO, banker, CMO, etc. This group is perfect for helping you with every accounting matter.

Bookkeeping Online:
It is an ideal group if you need help in Quickbooks. The group has more than 150k group members and emphasizes client management, billing policies, and best accounting tips.

Tips: If you want to create your own LinkedIn Group then get to know how here

Takeaway
To get the most out of LinkedIn for accountants and financial business, try creating more connections and a well-optimized business profile. Provide all the details about your business to let the consumers understand you and your company. LinkedIn is more about telling the audience about your future goals than the experience. Participate in all the conversations related to your business and join the authentic industry-related groups too.
Keep your connections updated with the regular high-quality content. All of these activities will lead you to create strong brand awareness and target the right audience to have more leads and conversions for your business than ever before.