8 Advanced LinkedIn Marketing Strategies B2B Marketer Need to Do

As a marketer, there is nothing sweeter than setting your goals and accomplishing them. But then it's important to note that success won't come knocking on your door; you will have to go out and get it. When it comes to B2B marketing, you should also know that putting all your eggs in one basket is risky.

If you have tried various means but still find it difficult to convert leads, then it’s time you try LinkedIn. 

LinkedIn is one professional platform that has lots of wealthy opportunities to offer. But this is only when it’s used correctly. 

In this guide will show you the most powerful LinkedIn Marketing Strategies to apply and how to turn your company page into a lead generation page that will attract leads and rack in more money for your business.

Without wasting any time, let’s get to the business of the day.

The 8 LinkedIn Marketing Strategies for B2B marketers

1. Create an attractive LinkedIn company page

The success story of every brand starts with the first impression of the LinkedIn Company Page. In case you haven't realized it, well, now you have. When your page visitors arrive at the company page, your brand picture is the first thing they will notice about your business. Have this in mind, and then take a second look at your brand picture. If it doesn't send a powerful signal that communicates high value, then it's time for a change. The essence of having a professional picture is so your profile visitors and potential clients will easily relate to what you have to offer as a brand. 

https://youtu.be/ugt4U1caXj8

2. Focus on your company description

LinkedIn might have a general working-class outlook, but it doesn't change the fact that most of your profile visitors want to see exciting and fun content on your profile. The more engaging your profile is, the better. Note that you have little time to attract and retain the interest of your followers, so maximize it in any way you can. 

Your company description also plays a decisive role when it comes to engaging your visitors. Again, the first few lines will help you get the job done, so go back to it and readjust certain things to ensure it helps your brand stand out.

3. Ensure your business page is optimized for searches.

When most people hear page optimization, they quickly think we are referring to Google, Bing, or Yahoo, but the truth is that those aren't the only pages that require optimization. For example, your LinkedIn company page also needs to be optimized to generate those leads you desire.

While curating content for your business page on LinkedIn, try to optimize it the same way you will for your website for search engines. Ensure you include the relevant keywords that will help it rank in the body of the content. This will make your page more discoverable to your potential clients.

4. Expand your reach by creating a Showcase page.

Before you rush into the Showcase page that will drive little or no interest, you need to be sure that the brand must have exhausted the capacity of a page alone. 

https://youtu.be/s7qig7V7HiM

These Showcase pages allow you to branch out from your overarching message and dive into targeted marketing messages. For example, Let's say you sell exclusively to other business owners, marketers, and IT firms; this is the perfect opportunity to branch out and create three different pages for these major dealers instead of having all three contained in one page. Each showcase page will help you speak a more straightforward language that your buyers will understand, rather than trying your luck on a single page and hoping that someone will patronize you. In addition, these showcase pages are excellent to segment your company page's traffic through LinkedIn. Adobe is a perfect example of a company that utilizes its showcase pages. This brand (Adobe) has a showcase page for almost all departments in their organization, from showcase pages specifically for graphic designers to those for marketers and publishers. Guess what? Each of these pages aims explicitly to meet the needs, demands and wants of their target audience. This type of innovation compels one to want to be a part of the marketing team for such brands.

https://youtu.be/gUo5nS5fwxg

Benefits of setting up a Showcase page

• Showcase pages will help you get better analytics on your page
• They will make your brand more discoverable in the search result
• It will make posting jobs to your brand easier to do
• It will get more people talking about your brand

5. Create a LinkedIn group for your business page

LinkedIn Pages serve as your industry's meeting place to meet and build rapport. In addition, LinkedIn groups organically help spread the word about your brand.

Before you dive into creating a LinkedIn group, here are some things you should know.

• Have an admin that will oversee the activities of the page: you can either pick someone closest to you or an employee within your organization to play this role.
• Post at least once every week
• Use the 80/20 rule: here, you have to post about 80% of the things related to your industry and use only 20% to promote your business. Some business owners often think this rule should go the other way round. But it's not advisable because your group is not the place where you should promote your products alone. Instead, groups are the right place for your target to converge, meet and discuss industry ideas. Here is another automation tool to auto-post on any group and skyrocket your Linkedin and Facebook Groups Marketing.

6. Invite the right people to your groups on LinkedIn

After setting up your group, inviting the right set of people should be the next thing on your agenda. When can do this successfully, word of mouth will spread like wildfire.

But when we say the "right people," some people might wonder who is talking about exactly. These people include;

• Your business clients and partners
• Your regular customers
• Top Influencers in your industry
• Other business vendors

You should consider advertising or using the most effective LinkedIn Marketing Strategies by implementing Linked Assist. Linked Assist enables you to automate your marketing work on LinkedIn:

• Auto-Invitation
• Automated-Messaging
• Auto-Endorsement of Skills
• Auto-Messaging to Your LinkedIn Company Page Members
• Auto-Messaging to Members of Any Group (sending messages to any Group Member that you can invite to join your group).
and more.

https://youtu.be/61oTj4HIXkU

Linked Assist has also the Auto-Connect feature that you can additionally use if you want to expand your group at a much faster rate. 

https://youtu.be/rW6GdU8gMIQ

7. Vigorously search for new leads

Optimizing your business page and the LinkedIn group will further push your brand up the ladder to success. But that’s not the only job that needs to be done. So don’t down your tools just yet. 

Rather than sit back and relax, what you need to do instead is to actively search for new prospects with LinkedIn’s advanced search feature.

To start your in-depth search, you will need to click on the word "Advanced," which can be spotted next to the search box.

There, you will be given the room to narrow down your search to job titles, industry, location, local networking groups, and alumni. After your search appears, you can then proceed with the following option: to try and establish a connection with each of these people that fit your search.

When reaching out to your new connection for the first time, endeavour to send them a personalized message which lets them know your main reason for contacting them. Some might think it's also the right avenue to market their product, but it's not. Don't fall for the temptation. Again, you can get ignored if you do that; save that for later and get to know them first.

8. Update your page regularly

After you must have established that connection with your prospect either through your landing page or your LinkedIn group, what's your next move? Well, your next move should be to look for a chance to drive traffic to your website or blog.

Make an out time to create and publish content that includes a headline, an image, and a short post. Combining these techniques will help you gain the attention of your audience and drive traffic to your website.

Conclusion

As a B2B LinkedIn marketer, you need to continuously equip yourself with the latest happenings in your industry. You may have tried a way that seemed to work yesterday, but because that strategy was successful yesterday or other times you have attempted to, it doesn't mean it will be successful tomorrow. The world of technology is steadily advancing, so never be left behind.

Also, the LinkedIn Marketing strategies that have been listed are guaranteed to help create more opportunities for every B2B marketer that decides to put it into good use. Knowledge, they say, is power. With the proper knowledge, you're well on your way to dust all competitors and achieve your set goals. But without the right of knowledge, LinkedIn will be another time-sucking social media platform. So when next you log into your LinkedIn account, spend at least thirty minutes of your time on advanced searches. If you have the time, you can establish connections with at least six prospects, as this will directly or indirectly boost your next B2B sale.

The 5 Step LinkedIn Groups Content Marketing Strategy You Will Ever Need

LinkedIn groups periodically send notifications about new posts, indicating you're not only sharing your blog post with people who immediately see it; you're efficiently utilizing the notification email list to share it with the audience.

It sounds like free marketing to me, so what could be wrong with making this the centrepiece of your inbound marketing strategy? We'll get to that in a minute. First, let's examine some more benefits of applying LinkedIn Groups Content Marketing as a component of your marketing plan.

LinkedIn Groups Content Marketing help share content.

[click_to_tweet tweet="The 5 Step LinkedIn Groups Content Marketing Strategy You Will Ever Need

Linkedin Groups Marketing Is a Relatively New but Fast-growing Strategy. Discover the Five Ultimate Steps to Make Your Linkedin Group Content Marketing Strategy.


#LinkedInGroups #ContentMarketing " quote="Share The Five Ultimate Steps to Make Your Linkedin Group Content Marketing Strategy.

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Like most social media groups, the primary purpose of a LinkedIn Groups Content Marketing is to develop a hub for quality discussions and feedback. LinkedIn is a network for professionals focusing on B2B synergies. That means the quality of the connections you will make for business-related content is much more precious than those from Twitter or Facebook.

Typically, the more topics related and quality content you share in the group's, the more swiftly you'll move up and scale. Moreover, it enables Content Marketers to get their posts in front of the right audience instead of spending any money on ads.

The advantages of posting in LinkedIn groups for inbound leads:

· More qualified leads within targeted groups at no cost.

· Build credibility and brand awareness.

· Get ideas for your projects from the group members through discussions.

· Groups also provide opportunities to help solve problems for others or to share valuable insights.

Although it may seem like a straightforward content distribution strategy by posting across multiple LinkedIn groups, it also means dedicating a significant amount of time and effort to read what others post and share your thoughts within those discussions.

There are several rules for content marketing on any social network, and LinkedIn is no exception. To obtain accomplishment on this platform, you will need to create high-quality posts and engagement with group members.

Accidentally, only a few follow this guidance.

How LinkedIn Groups can quickly destroy

A significant challenge faced by many LinkedIn groups is the amount of spam or self-promotional content posted by group members hoping to drive traffic to their websites. This shows many self-promotional posts not addressed the group's objective or elemental interests.

Some groups with thousands of members, full of readers and potential customers, are an easy target for spammers and well-meaning content creators who want to get some outreach, ultimately have to suffer the consequences.

A side effect of this is that the relevant and high-quality content posted to the group gets pushed down and weakened among the spam posts, making it less appealing for group members to find posts worth interacting with.

Disadvantages of posting in LinkedIn Groups for inbound leads:

· Members are frequently taken into groups to grow the number.

· Some groups do not have admins; therefore, anyone can post whenever they want.

· Sending too many notifications can discourage people from viewing your posts.

The right way to post in LinkedIn Groups

Find the LinkedIn groups that excite your customers and share all your new blog posts with them using GP Group Poster. On the surface, it appears like a sound strategy.

Giuseppe Gurrieri

Joining LinkedIn groups to distribute your content is something you should execute strategically.

Here is how to do it efficiently:

1. Mark down the LinkedIn groups that the article could benefit from any new piece of content you publish on your blog, website, or anywhere else.

2. In your posting, always try to ask a question or share a valid opinion on the content you post or comment on. Support your members to get involved in current discussions on the group page and create specifically interactions around the post. By becoming active members of the group, your members will not only help your content remain at the top for much longer, and their rankings as top influencers in the group will also increase.

3. Make it a part of your approach to answering feedbacks. Save the marketing pitches for offline or private discussions with interested parties you come across due to your conversations. But on the discussions, make sure you focus on creating a dialogue in your group — not on promoting your products/services.

4. Then, if you see certain people consistently posting relevant arguments in your groups or offering constructive responses, consider the following to expand on your inbound marketing efforts:

· Join them privately by connecting on LinkedIn and building a personal relationship in the first place.

· Ask them to write a guest article to post on your website or blog.

· Invite them to become beta tester for your product.

By applying a few simple rules of giving and take, you'll give your content creation a leg up among relevant communities of potential customers — without contributing to the demise of LinkedIn groups as an engagement substation.

5. Use GP Group Poster

Finally, check out this amazing shortcut to your outreach success. The LinkedIn & Facebook Group Auto-Poster Sofwtware helps you avoid spending hours on manual copy-paste work. Posting on LinkedIn and Facebook Groups can be stressful, but no more by utilizing this tool built to help Bloggers and Marketers reach a certain desired amount of people. So, you can post automatically to any Facebook and LinkedIn groups you are a member of with almost no effort.

9 Golden Rules on How to Post in Linkedin Groups

Most of us use LinkedIn for our B2B business, but how well have you utilized this platform since you signed up? Again, most of us know how LinkedIn groups operate but are we aware that it's a goldmine with many potentials left untapped by many? Because many people don't realize this, that is why it has been overlooked daily.

All of that is about to change because, in this guide, we will let you know the golden rules on How to Post in Linkedin Groups of thumb that you need to know and some groups that you can follow to stay relevant in your profession.

How to Post in Linkedin Groups

Rule #1: Post only valuable content

Never fall back to posting only one type of content all the time. This could quickly get boring, except posting something new about your niche, which most LinkedIn group members may not have heard or know, e.g., new trends, newsletters, and updates. Ensure it's always fresh; otherwise, that could quickly become boring too. Again, it would be best if you refrained from posting a series of job offers in some LinkedIn Groups. The reason is that most of the people whom you will find in some of these groups are recruiters and would easily omit whatever detail you have worked hard to get. Remember, it's a community that has different people from several companies with different positions all present. So, they try to limit posts only to those that will add value to the reader.

Rule #2: Beware of the category of your post

Always be mindful of the kind of post that you make and ensure it fits into the group's vision. It will be wrong for you to make a post that has to do with in-house recruiting in a group that has many agency recruiters. But there are rare exceptions to this, however. It's only appropriate to do so only when there is a link between your post and the group's title. Apart from this, it would be best if you abstained from posting such things. Note, the post might be offensive because it wasn’t done in the right group, but then it’s up to you to organize content and post it in groups where it will be highly appreciated. 

Rule#3: Remember to always choose quality over quantity

Stay relevant in the group by regularly sharing content. Being consistent over time will make people learn to look forward to your posts, significantly if it adds value to them, but there is another side to this coin. Oversharing can also be a problem. It can even worsen if little or no post adds value to members of the group. Rather than informing members of the group, you will only be irritating them. And the most critical matter that can happen to anyone is to be perceived as a nuisance.

A way out of this is to check how active other members of the group are. If other members are steadily updating the group, then you might get away with numerous posting in a day. Still, if the reverse is the case, you need to cut back on the posting, especially if the level of engagement (like comment, share) is low. Always remember, the quality of each article or post you publish is more important than quantity.

Rule #4: Avoid the know-it-all character

It is okay to comment or engage with any post that you find either exciting or have an opinion to share. What's not is being that person that always has something to say at every point in time. Portraying this type of character is a turn-off for most people, if not all. A way out of this is to share your thoughts on something you feel strongly about and let the rest be. Being cautious about this will soon make you stand out as an authority. Try to keep it as positive and as professional as possible. When you go about spreading negativity on every comment you find on LinkedIn groups, people will notice the brand or company you own or for and remember not to transact with you. Your account may get reported by some members, while the admins may block or ban you from gaining access to the group. No law says you must comment on everything. When you don't have or know what to say, you should hold your peace.

Rule #5: Straight to the  point

The attention span of people these days is getting shorter by the day. If you want to grab and retain the attention of your visitors, remember to keep it short and straight to the point. 

Rule #6: Post frequently and at the right time

Alternating the time you publish your posts on LinkedIn will help you discover what time ropes are the highest engagement. Having a specific time that you post may show you're organized and disciplined. But over time, this can also get boring because members may come, extract whatever information they need, and leave. If you notice that the level of engagement has gone down, you can switch things up and have them look forward to it. 

Rule #7: Drop personal comments

It's a joy having to see your post, which you put in the time, and sometimes resources get high engagement from members of your LinkedIn group. But the entire work is not done. Regardless of how busy your day is, try to show some appreciation by responding to comments made underneath your post. We understand that not every comment you receive might need a response, but it's better than ignoring the person that took out time to share an opinion concerning your post. This will encourage members of your group to drop comments on other posts in the future. Responding to these comments can also make it easier to establish a connection with members of your LinkedIn group and build a rapport over time.

Rule #8: Follow the Rules

Every group has laws guiding its members. Some groups will ensure you read and agree to oblige before becoming a member; others will inform you about its rules once you're a member. You must stick to whatever rules guide each LinkedIn group if you want to continue getting the benefit of being a member. Inactive groups are also anything, as it demoralizes its members. Instead of complaining, you should exit the group.

Rule #9: Build rapport

Always be on the lookout for recruiters and those in your target company's top managerial positions within the group. At first, they might not notice how active you are in the group because they don't have a personal relationship with you. Please make an effort to reach out to them by sending a personal message and establishing a connection. That way, it's easy for them to take notice of your posts and comments. If you do this well, you will increase the chances of getting that job offer, deal, or position you seek in their company.

Conclusion

These nine rules on How to Post in Linkedin Groups you should apply to increase the number of engagements your LinkedIn posts receive.
It would be best if you aimed to post at least twice weekly, and as soon as you begin driving traffic and consideration strive to be more consistent, it will pay off.

7 Must-Join LinkedIn Groups For Recruiters in 2021

In case you're new to using LinkedIn Groups, and you don't know which group you should follow, below are LinkedIn groups for recruiters that you can follow;

1. The Recruiter.com Network

Recruiter.com solely manages this LinkedIn group, and it prides itself as the best LinkedIn group for recruiters. Because of how efficient they have been over the years, most people agree to it while some do not. But this group highly targets recruiters, so you have to be cautious when creating content as it will help you stand out from the crowd.

2. Recruitment Consultants and Staffing Professionals

Like the group above, this group has thousands of top managerial positions, HR directors, agency recruiter, and other top recruiters. These people are always current with news and trend in their professions. So if you want to stay updated, it's advised that you become a member.

3. The Recruitment Network

People that have a genuine interest in chasing open networking opportunities are primarily found in this group. Once you're a member of this group, it will not take long before you feel integrity roaming in its atmosphere.

4. Onrec Online Recruitment Network

Compared to other groups already mentioned, this is a smaller LinkedIn group for recruiters that often shares some of the best practices concerning online recruiting that you can make a routine.

5. HR Professionals

Regardless of the "HR" included in the name, thousands of LinkedIn recruiters present in the group. So if you are in dire need of a job, search through the 'Jobs' section as most recruiters share job offers there.

6. Human Resources (HR) & Talent Management Executive

Journalists and top editors on LinkedIn mainly run the activities of this group. Being a part of this group will be highly beneficial to your career.

7. Social Networking for Human Resources

This LinkedIn group for recruiters is for those curious about Networking, or Social Media correlated to Human Resources, Talent Management, and Social Recruiting.

Conclusion

They say if you're not informed, then you're deformed. Asides from getting relevant updates and trends through these LinkedIn groups for recruiters, it's one place that will help you position yourself as a leader of thought in your industry. It also serves as an avenue to connect with like-minded people, so take advantage of this and push your career to the next level.

10 Step LinkedIn Guide on How to Grow Your Influence With LinkedIn Posts

How to Expand Your Influence With LinkedIn Posts

Social media has come a long way since it became popular among the young and the old. All thanks to the advancement of technology over the years. Not only can we connect to the global world of the internet from the comfort of our zone, but we can also be a step ahead of our competitors by staying up-to-date with trends in our industry.

Amid highly experienced professionals on a platform like LinkedIn, how can one stand out from the crowd and become influential? This is one question that people often ask and one that we will answer in this article.

The answer you seek is simple, and it's by putting together pieces of writings and blog posts that your audience will hold in high regard.

Below are other tips that you can use to become influential through your LinkedIn posts, and some of them include:

Tips 

[click_to_tweet tweet="10 Step LinkedIn Guide on How to Grow Your Influence With LinkedIn Posts

Discover the Most Straightforward and Effective Steps to Become a Trusted Linkedin Influencer. Learn the Best Tips and Strategies to Grow Your Circle of Influence by Posting Correctly on Linkedin.
" quote="Share the ''10 Step LinkedIn Guide on How to Grow Your Influence With LinkedIn Posts''" theme="style3"]

1. Have a clue of the kind of message you want to convey

It’s important that you have a basic idea and in-depth understanding of the kind of message you’re trying to convey to your target audience.

Your long-term goal could be to position yourself as a niche expert and expand your reach. Your ultimate goal could also be to build professional value and gain experiences to take your brand to the height you have envisioned it. When you must have gotten a clear mental picture of what you want to achieve, it's now time for you to have a laser focus on your goals so all your hard work will pay off. You also need to ensure that every post you make on LinkedIn speak volume and is also under your goal. Also, try to be consistent with whatever post you convey the message you have in mind, and over time, you will be able to attract and retain the attention of your visitors who already have an idea of what your brand is gearing to be. 

2. Have the interest of your target audience at heart

Curating the type of content that fits what you have in mind is one thing and having your target audience in mind while doing so is another.

You need to consider this point, regardless of whether you're trying to establish a brand or you already have one running. Have your audience at a subconscious level when curating your content, as it will help give you a clearer mental picture of what will interest them.

3. Go for what you know best

It's easy to find yourself in a confused state where you constantly debate what it is that you should write to stand out from the crowd. Whenever it seems as though you're getting confused about what you should do, remember to always go for what you know best.

But take precautionary measures about implementing this tip because what you know can easily become outdated if you're not always searching for information to add to what you know. Again, it's not a must that you should only stick to what you know to be on the safe side. If you are interested in other areas similar to your expertise and want to create posts about it, it's advised that you first understudy it for a while before you take it on fully.

4. Curate posts around things you’re passionate about

Creating posts around what you have vast knowledge or experience on is great, but most times, it isn't all that you need to create something outstanding. It would be best if you also were passionate about whatever you're creating. Why is it important? There will be times where you may pick a pen to write down a plan of action on how to go about creating relevant LinkedIn articles or blog posts for the week and find yourself in a clueless state with no idea whatsoever.

At times, such moments are short-lived, while there are other times where it may linger for a while. Without a burning desire to get through this phase, you might find yourself procrastinating.

Taking some time off from brainstorming may help, but then it's easy to get lazy in such moments. Apart from falling into the temptation of procrastinating at the slightest possible moment, being passionate about what you do can also help you develop many ideas that may have never crossed your mind if you didn't have the zeal.

5. Always be on the lookout for trends

Always staying on top of trendy topics in your industry is one that can set you apart from the crowd. If you're active on LinkedIn, you will come across some of these trendy topics that some of the platform's editors will promote. Depending on how big the stories are, some are bound to go viral sooner than others. So the moment you come to see these trends, research to gain more knowledge and insight concerning it and start creating content before it fades away.

6. Think! Think! Think!

As someone who desires to be influential in their industry, you must learn to think outside the box. And to do that, you will need to brainstorm a lot. While brainstorming, you will also discover that there will be times where you're trying to write down an idea, and so much many of them are flooding in simultaneously. Please don't wait till you finish writing all the step-by-step plans of the current idea you have as you might forget some of it. What you need to do in such moments is to jot down these ideas somewhere as they come and then revisit them once you're done with other critical ideas. Note, you must not go into writing those ideas in detail as they come. A headline is all you need to prevent that idea from varnishing into thin air.

7. More information is always better than less

Information, they say, is key. How do you feel when you drop facts after facts that are verifiable during a conversation or argument compared to when you have to speak or contribute on occasion? Have you also noticed the aura of confidence that surrounds intelligent people when they speak? However they choose to put together the facts, you should know that it is coming from a place where knowledge or information is sufficient. And this is one of the reasons why LinkedIn readers are often on the platform constantly searching for information to add to what they already know to make their personal goals become a reality.

If you want to become influential in your niche, you should make it a duty to avail voracious readers of the information they need to address certain problems in their niche.

8. Don’t be a ghost on LinkedIn

Providing your target audience with the information that they need to excel may be the right way forward, but then a little more than that will be required to keep them coming back. Don't forget that your readers and page visitors are humans just like you. And while tips for tackling problems may be paramount, most of these visitors may also get curious to know more about you. In such moments, sharing a little bit of yourself will help these people develop a sense of connection with you and your posts. This will help them trust you more. You must not reveal your entire personal detail, such as where you live and your family history, but you can share some of your experiences and problems that you have encountered in the industry and how you overcame them.

9. Be consistent

Being consistent in everything we do is one easy way to expand our target audience and build trust among some of the newbies.

10. Be social

Advertising your post is a great way to get before more of your potential target audience. But there’s more to social media than providing solutions or tips to problems and promoting content. Never forget that in the end, LinkedIn is still a social media platform like the rest that are available. So try to connect with people personally as this can be a way to generate leads.

If you want to encourage people to like and comment on your posts, you have to show it by your actions and not words. Liking, commenting, and sharing isn't all that is required to be socially active. You may equally need to join some LinkedIn groups (secret weapon) that are quite similar to your industry and be a part of their conversation. Doing all these will help you grow quicker than you can imagine.

Conclusion

Becoming influential isn't something that will happen overnight. It's something that will require constant brainstorming (time), effort, resources, and your undivided attention. If you think it's hard work, then it's okay to throw in the towel and be the regular person in the crowd. But if you have ambitions to be that person whose voice will not be suppressed but instead heard, then follow these tips as they will assist you in getting to the top.

10 Step LinkedIn Guide on How to Grow Your Influence With LinkedIn Posts

How to Expand Your Influence With LinkedIn Posts

Social media has come a long way since it became popular among the young and the old. All thanks to the advancement of technology over the years. Not only can we connect to the global world of the internet from the comfort of our zone, but we can also be a step ahead of our competitors by staying up-to-date with trends in our industry.

Amid highly experienced professionals on a platform like LinkedIn, how can one stand out from the crowd and become influential? This is one question that people often ask and one that we will answer in this article.

The answer you seek is simple, and it's by putting together pieces of writings and blog posts that your audience will hold in high regard.

Below are other tips that you can use to become influential through your LinkedIn posts, and some of them include:

Tips 

[click_to_tweet tweet="10 Step LinkedIn Guide on How to Grow Your Influence With LinkedIn Posts

Discover the Most Straightforward and Effective Steps to Become a Trusted Linkedin Influencer. Learn the Best Tips and Strategies to Grow Your Circle of Influence by Posting Correctly on Linkedin.
" quote="Share the ''10 Step LinkedIn Guide on How to Grow Your Influence With LinkedIn Posts''" theme="style3"]

1. Have a clue of the kind of message you want to convey

It’s important that you have a basic idea and in-depth understanding of the kind of message you’re trying to convey to your target audience.

Your long-term goal could be to position yourself as a niche expert and expand your reach. Your ultimate goal could also be to build professional value and gain experiences to take your brand to the height you have envisioned it. When you must have gotten a clear mental picture of what you want to achieve, it's now time for you to have a laser focus on your goals so all your hard work will pay off. You also need to ensure that every post you make on LinkedIn speak volume and is also under your goal. Also, try to be consistent with whatever post you convey the message you have in mind, and over time, you will be able to attract and retain the attention of your visitors who already have an idea of what your brand is gearing to be. 

2. Have the interest of your target audience at heart

Curating the type of content that fits what you have in mind is one thing and having your target audience in mind while doing so is another.

You need to consider this point, regardless of whether you're trying to establish a brand or you already have one running. Have your audience at a subconscious level when curating your content, as it will help give you a clearer mental picture of what will interest them.

3. Go for what you know best

It's easy to find yourself in a confused state where you constantly debate what it is that you should write to stand out from the crowd. Whenever it seems as though you're getting confused about what you should do, remember to always go for what you know best.

But take precautionary measures about implementing this tip because what you know can easily become outdated if you're not always searching for information to add to what you know. Again, it's not a must that you should only stick to what you know to be on the safe side. If you are interested in other areas similar to your expertise and want to create posts about it, it's advised that you first understudy it for a while before you take it on fully.

4. Curate posts around things you’re passionate about

Creating posts around what you have vast knowledge or experience on is great, but most times, it isn't all that you need to create something outstanding. It would be best if you also were passionate about whatever you're creating. Why is it important? There will be times where you may pick a pen to write down a plan of action on how to go about creating relevant LinkedIn articles or blog posts for the week and find yourself in a clueless state with no idea whatsoever.

At times, such moments are short-lived, while there are other times where it may linger for a while. Without a burning desire to get through this phase, you might find yourself procrastinating.

Taking some time off from brainstorming may help, but then it's easy to get lazy in such moments. Apart from falling into the temptation of procrastinating at the slightest possible moment, being passionate about what you do can also help you develop many ideas that may have never crossed your mind if you didn't have the zeal.

5. Always be on the lookout for trends

Always staying on top of trendy topics in your industry is one that can set you apart from the crowd. If you're active on LinkedIn, you will come across some of these trendy topics that some of the platform's editors will promote. Depending on how big the stories are, some are bound to go viral sooner than others. So the moment you come to see these trends, research to gain more knowledge and insight concerning it and start creating content before it fades away.

6. Think! Think! Think!

As someone who desires to be influential in their industry, you must learn to think outside the box. And to do that, you will need to brainstorm a lot. While brainstorming, you will also discover that there will be times where you're trying to write down an idea, and so much many of them are flooding in simultaneously. Please don't wait till you finish writing all the step-by-step plans of the current idea you have as you might forget some of it. What you need to do in such moments is to jot down these ideas somewhere as they come and then revisit them once you're done with other critical ideas. Note, you must not go into writing those ideas in detail as they come. A headline is all you need to prevent that idea from varnishing into thin air.

7. More information is always better than less

Information, they say, is key. How do you feel when you drop facts after facts that are verifiable during a conversation or argument compared to when you have to speak or contribute on occasion? Have you also noticed the aura of confidence that surrounds intelligent people when they speak? However they choose to put together the facts, you should know that it is coming from a place where knowledge or information is sufficient. And this is one of the reasons why LinkedIn readers are often on the platform constantly searching for information to add to what they already know to make their personal goals become a reality.

If you want to become influential in your niche, you should make it a duty to avail voracious readers of the information they need to address certain problems in their niche.

8. Don’t be a ghost on LinkedIn

Providing your target audience with the information that they need to excel may be the right way forward, but then a little more than that will be required to keep them coming back. Don't forget that your readers and page visitors are humans just like you. And while tips for tackling problems may be paramount, most of these visitors may also get curious to know more about you. In such moments, sharing a little bit of yourself will help these people develop a sense of connection with you and your posts. This will help them trust you more. You must not reveal your entire personal detail, such as where you live and your family history, but you can share some of your experiences and problems that you have encountered in the industry and how you overcame them.

9. Be consistent

Being consistent in everything we do is one easy way to expand our target audience and build trust among some of the newbies.

10. Be social

Advertising your post is a great way to get before more of your potential target audience. But there’s more to social media than providing solutions or tips to problems and promoting content. Never forget that in the end, LinkedIn is still a social media platform like the rest that are available. So try to connect with people personally as this can be a way to generate leads.

If you want to encourage people to like and comment on your posts, you have to show it by your actions and not words. Liking, commenting, and sharing isn't all that is required to be socially active. You may equally need to join some LinkedIn groups (secret weapon) that are quite similar to your industry and be a part of their conversation. Doing all these will help you grow quicker than you can imagine.

Conclusion

Becoming influential isn't something that will happen overnight. It's something that will require constant brainstorming (time), effort, resources, and your undivided attention. If you think it's hard work, then it's okay to throw in the towel and be the regular person in the crowd. But if you have ambitions to be that person whose voice will not be suppressed but instead heard, then follow these tips as they will assist you in getting to the top.

22 LinkedIn Statistics Every Marketer Should Know in 2021

Are you about to embark on an e-commerce project but barely know which way to go about marketing? Judging by the ever-increasing rate of users on social media, leveraging on this should be first your first step.

You can find your targeted audience on all social media platforms. But one question you need to ask yourself is this, how potential are they when it comes to moving your business forward? That is why you should try LinkedIn.

Compared to other social media platforms, LinkedIn has one of the largest professional networks. 

A well-organized LinkedIn strategy will help you generate leads faster than other platforms. And for you that, you will need to understand how to optimize your LinkedIn company page by understanding the LinkedIn Statistics, the number of users it has, and its advertising statistics. 

This guide will list 22 vital LinkedIn statistics that you need to know before you launch your eCommerce strategy on LinkedIn.

Linkedin Statistics 2021 for a Better Linkedin Marketing Strategy

1. LinkedIn turned 18 years in 2021

LinkedIn was officially launched on the 5th of May, 2003. Exactly nine months before the launch of Facebook. Due to how prolific it has been over the years, it remains one of the oldest major social media platforms still in use to date. 

2. LinkedIn has over 15,800 employees

LinkedIn has numerous offices in over thirty cities globally. In addition, there are at least nine of its head offices in the United States. It also has more than 15,800 workers worldwide.

3. LinkedIn is available in 24 languages

This permits users from different parts of the world to access and understand LinkedIn in their native language. 

4. Tremendous increase from March to October 2020

A survey conducted in 2020 revealed that remote jobs increased by at least 2.5% from March to October in 2020, with more recruiters and employees working from home because of the coronavirus pandemic.

5. LinkedIn has over 740 million members

LinkedIn may not be the largest in terms of population, and this is because it's more business-focused than other platforms with billions of users who sign up primarily for staying connected.

6. LinkedIn has a more significant population of men than women

Research has shown that 57% of LinkedIn users are men, while the remaining 43% are women. But this LinkedIn statistics does not mean that you will see more men’s posts than women as LinkedIn has struck a balance with the algorithm. 

7. Over 76% of LinkedIn’s users live outside the U.S.

The United States is currently LinkedIn's biggest user, with over 174 million users, while other users live in more than 190 countries. In addition, about 163 million users reside in Europe, while 196 million live in Asia and roughly 107 million reside in Latin America.

8. An average of 27.1% of the entire internet subscribers live in Canada 

Interesting, isn't it? Again, you should also know that about 44% of all internet users who live in Canada have LinkedIn account. A report shows that there about 17 million users in Canada.

9. About 59.9% of the people that use LinkedIn fall between 25 and 34 years

It shouldn’t come as a surprise that more than half of LinkedIn users fall into this category. This is because fresh graduates that are enlightened on the benefits provided by the platform often use it as a stepping stone to grow their professional career. 

10. In November 2020, Bill Gates had 50% of the ten most engaging articles on LinkedIn

When we hear facts like these, it doesn't cut across as news because it's easy for us to say it's expected. After all, Bill Gates is a household name. The big-name might be a plus, but then what makes Bill Gates a force to reckon with is because he is well-known for wading into issues that people often care about. This type of success should serve as a motivation to marketers. Marketers can also make out time from their busy schedules to understudy some of their content to pinpoint a few things that can help them better strategize.

11. At least 40 million people search for jobs on a LinkedIn weekly

LinkedIn can be a reliable source to turn to whenever you need to hire potential employees as a recruiter and come in handy when recruiters cannot screen talents in person. A survey conducted by some experts says at least 81% of recruiters will continue recruiting virtually long after the pandemic is over.

12. An average of 3 persons are hired through LinkedIn every minute

If you require a job and haven't tried LinkedIn, now is the time to do so.

13. There was an increase in content in 2020

The rate of content creation increased by 60% in 2020. Most individuals and brands increased the rate of publishing content to stay in touch with both professional contacts and colleagues in 2020. The rate of live streams also increased by 437% in the same year, and this was barely a year after it was launched. It is on record that LinkedIn live streams increased by 89% between March to June. 

14. LinkedIn has more impressions on content than jobs postings

Research shows that "BIG L" has gotten up 15x more content impressions compared to job offers. With this study, it's evident that the social media giant for business has transitioned from being a platform that only recruits to a professional network that educates and informs people about relevant companies in their niche.

15. Over 30% of every company’s engagement on LinkedIn stems from its workers

This is sensible, judging from the fact that the employees of a company are more likely to care about the success of their organization than the company visitors.

16. Post with images on LinkedIn get 2x more engagement

This is easy to understand. So, if you have been posting without images, it's time to switch up your style to get more attention.

17. Videos are 20x more likely to be shared 

Studies have shown that video is the most shared type of content on LinkedIn. So have this piece of information in mind so that when you need other LinkedIn users to help you spread the word, you will know that video is the way to go.

18. Advertorials on LinkedIn can reach up to 13% of the world’s population

We are not talking about 13% of the world's population that includes children, but of those that have kids that are well over thirteen years of age. It might not be the highest reach compared to other social media platforms, but then you can be assured that your work will stand a better chance of being viewed by professionals who might be interested.

19. 4 out of 5 persons on LinkedIn are decision-makers.

This is good news for B2B marketers as they can advantage of this to reach a valuable target audience who are more like to patronize them. A study that relates to this LinkedIn statistics says that at least 61 million senior-level influencers or decision-makers are on the platform. Another study says that there are over 55 million companies.

20. 96% of B2B marketers leverage on LinkedIn for organic social marketing

These LinkedIn statistics alone makes "BIG L" the number one social media platform for B2B content marketers. Other social media platforms like Facebook and Twitter follow with 82% each.

21. Organizations get more reactions on live streams than regular video

Again, research by statisticians says brands can get up to 24x more reactions and comments on their streams compared to the regular video. The same study also says that LinkedIn video posts have higher engagement than regular videos. Also, the high rate of comments that live stream videos generates often comes from the participation of those actively following.

22. Brands that are consistent with posts on LinkedIn get twice the engagement

Most brands make one big mistake by creating an account on LinkedIn and allowing it to either stay idle. And then they’ll wonder why some brands get a higher engagement than others. 

If you want your brand to get and maintain a high engagement rate on the platform, you will need to post as often as possible. It would be best if you aimed to post at least once or twice a week to maintain this high level of engagement. Research suggests that Wednesday is the best day to publish your B2B content. For B2C brands, Mondays and Wednesdays are ideal. Another thing you need to know is that companies that have a complete profile and an active LinkedIn Company Page get 5x more views than others. These brands are also more like to get 7x more impressions per follower than others. This is why you need to keep your brand page active and up-to-date with trends in your industry.

CONCLUSION

BIG L is one platform that has a lot in store to offer to everyone. Knowing these tips by heart will be highly beneficial to you either as a content marketer or a job seeker.

22 LinkedIn Statistics Every Marketer Should Know in 2021

Are you about to embark on an e-commerce project but barely know which way to go about marketing? Judging by the ever-increasing rate of users on social media, leveraging on this should be first your first step.

You can find your targeted audience on all social media platforms. But one question you need to ask yourself is this, how potential are they when it comes to moving your business forward? That is why you should try LinkedIn.

Compared to other social media platforms, LinkedIn has one of the largest professional networks. 

A well-organized LinkedIn strategy will help you generate leads faster than other platforms. And for you that, you will need to understand how to optimize your LinkedIn company page by understanding the LinkedIn Statistics, the number of users it has, and its advertising statistics. 

This guide will list 22 vital LinkedIn statistics that you need to know before you launch your eCommerce strategy on LinkedIn.

Linkedin Statistics 2021 for a Better Linkedin Marketing Strategy

1. LinkedIn turned 18 years in 2021

LinkedIn was officially launched on the 5th of May, 2003. Exactly nine months before the launch of Facebook. Due to how prolific it has been over the years, it remains one of the oldest major social media platforms still in use to date. 

2. LinkedIn has over 15,800 employees

LinkedIn has numerous offices in over thirty cities globally. In addition, there are at least nine of its head offices in the United States. It also has more than 15,800 workers worldwide.

3. LinkedIn is available in 24 languages

This permits users from different parts of the world to access and understand LinkedIn in their native language. 

4. Tremendous increase from March to October 2020

A survey conducted in 2020 revealed that remote jobs increased by at least 2.5% from March to October in 2020, with more recruiters and employees working from home because of the coronavirus pandemic.

5. LinkedIn has over 740 million members

LinkedIn may not be the largest in terms of population, and this is because it's more business-focused than other platforms with billions of users who sign up primarily for staying connected.

6. LinkedIn has a more significant population of men than women

Research has shown that 57% of LinkedIn users are men, while the remaining 43% are women. But this LinkedIn statistics does not mean that you will see more men’s posts than women as LinkedIn has struck a balance with the algorithm. 

7. Over 76% of LinkedIn’s users live outside the U.S.

The United States is currently LinkedIn's biggest user, with over 174 million users, while other users live in more than 190 countries. In addition, about 163 million users reside in Europe, while 196 million live in Asia and roughly 107 million reside in Latin America.

8. An average of 27.1% of the entire internet subscribers live in Canada 

Interesting, isn't it? Again, you should also know that about 44% of all internet users who live in Canada have LinkedIn account. A report shows that there about 17 million users in Canada.

9. About 59.9% of the people that use LinkedIn fall between 25 and 34 years

It shouldn’t come as a surprise that more than half of LinkedIn users fall into this category. This is because fresh graduates that are enlightened on the benefits provided by the platform often use it as a stepping stone to grow their professional career. 

10. In November 2020, Bill Gates had 50% of the ten most engaging articles on LinkedIn

When we hear facts like these, it doesn't cut across as news because it's easy for us to say it's expected. After all, Bill Gates is a household name. The big-name might be a plus, but then what makes Bill Gates a force to reckon with is because he is well-known for wading into issues that people often care about. This type of success should serve as a motivation to marketers. Marketers can also make out time from their busy schedules to understudy some of their content to pinpoint a few things that can help them better strategize.

11. At least 40 million people search for jobs on a LinkedIn weekly

LinkedIn can be a reliable source to turn to whenever you need to hire potential employees as a recruiter and come in handy when recruiters cannot screen talents in person. A survey conducted by some experts says at least 81% of recruiters will continue recruiting virtually long after the pandemic is over.

12. An average of 3 persons are hired through LinkedIn every minute

If you require a job and haven't tried LinkedIn, now is the time to do so.

13. There was an increase in content in 2020

The rate of content creation increased by 60% in 2020. Most individuals and brands increased the rate of publishing content to stay in touch with both professional contacts and colleagues in 2020. The rate of live streams also increased by 437% in the same year, and this was barely a year after it was launched. It is on record that LinkedIn live streams increased by 89% between March to June. 

14. LinkedIn has more impressions on content than jobs postings

Research shows that "BIG L" has gotten up 15x more content impressions compared to job offers. With this study, it's evident that the social media giant for business has transitioned from being a platform that only recruits to a professional network that educates and informs people about relevant companies in their niche.

15. Over 30% of every company’s engagement on LinkedIn stems from its workers

This is sensible, judging from the fact that the employees of a company are more likely to care about the success of their organization than the company visitors.

16. Post with images on LinkedIn get 2x more engagement

This is easy to understand. So, if you have been posting without images, it's time to switch up your style to get more attention.

17. Videos are 20x more likely to be shared 

Studies have shown that video is the most shared type of content on LinkedIn. So have this piece of information in mind so that when you need other LinkedIn users to help you spread the word, you will know that video is the way to go.

18. Advertorials on LinkedIn can reach up to 13% of the world’s population

We are not talking about 13% of the world's population that includes children, but of those that have kids that are well over thirteen years of age. It might not be the highest reach compared to other social media platforms, but then you can be assured that your work will stand a better chance of being viewed by professionals who might be interested.

19. 4 out of 5 persons on LinkedIn are decision-makers.

This is good news for B2B marketers as they can advantage of this to reach a valuable target audience who are more like to patronize them. A study that relates to this LinkedIn statistics says that at least 61 million senior-level influencers or decision-makers are on the platform. Another study says that there are over 55 million companies.

20. 96% of B2B marketers leverage on LinkedIn for organic social marketing

These LinkedIn statistics alone makes "BIG L" the number one social media platform for B2B content marketers. Other social media platforms like Facebook and Twitter follow with 82% each.

21. Organizations get more reactions on live streams than regular video

Again, research by statisticians says brands can get up to 24x more reactions and comments on their streams compared to the regular video. The same study also says that LinkedIn video posts have higher engagement than regular videos. Also, the high rate of comments that live stream videos generates often comes from the participation of those actively following.

22. Brands that are consistent with posts on LinkedIn get twice the engagement

Most brands make one big mistake by creating an account on LinkedIn and allowing it to either stay idle. And then they’ll wonder why some brands get a higher engagement than others. 

If you want your brand to get and maintain a high engagement rate on the platform, you will need to post as often as possible. It would be best if you aimed to post at least once or twice a week to maintain this high level of engagement. Research suggests that Wednesday is the best day to publish your B2B content. For B2C brands, Mondays and Wednesdays are ideal. Another thing you need to know is that companies that have a complete profile and an active LinkedIn Company Page get 5x more views than others. These brands are also more like to get 7x more impressions per follower than others. This is why you need to keep your brand page active and up-to-date with trends in your industry.

CONCLUSION

BIG L is one platform that has a lot in store to offer to everyone. Knowing these tips by heart will be highly beneficial to you either as a content marketer or a job seeker.

How to Start Your Recruiting Agency and Scale It on LinkedIn

Some people were born to lead, while others are more comfortable being driven because they are not cut out for the stress and hard work involved. But there is also a quote that says before you lead, you must follow. Maybe you have followed for quite some time, and you now feel it's time to take the bull by the horn and pilot the affairs of your own company.

The first thing you should know is that being a recruiter is not for the faint-hearted. It's a role that requires time, effort, resources, a never-say-die attitude, and constant practice until you become the best version of yourself.

As a recruiter, you also need a sales mindset. Having a sales mindset is being open to hearing 'no' often much more than 'yes.' Not only that, but you will also need to be able to withstand the gut-wrenching problem area of your business. And some of these areas include counter-offers, low patronage, and more. If you're not resilient as a person, such problems could easily throw you off balance.

To grow your recruiting agency and achieve the desired results, you will need to adopt this sales mindset that we have talked about and more.
This article will look at tips that will guide you while you set up your recruiting agency and how you will scale it on LinkedIn.

If you are bent on starting up your recruitment agency to help your dreams and those of others become a reality, you'll need to know the following tips.

TIPS TO START YOUR RECRUITING AGENCY

1. Determine the niche that suits you
   
   Before you start, you'll need to ask yourself which type of recruitment suits your personality? Is it going to be an IT-focused agency or a business that is solely interested in staffing a team? Take the time to examine the network that you know best and then choose a market that needs your service. You will also need to consider the kind of candidates that you can work best with, whether it's fresh graduates that are loaded with innovative ideas or their veterans that have years (possibly decades) of experience. This kind of question will assist you in shaping and better position your business.

Again, you will need to equally review the most profitable clients you have worked with over time to determine other factors such as the size of the company that you want to start, geographic location, buyer demographics such as title, age, gender, educational qualification.

This will allow your recruiting agency to be highly focused in its recruiting efforts, allowing you the pipeline all that it needs to succeed.

2. Evaluate Your Competitors
   
   Once you have decided what niche or industry best suits you, it's time to review other recruiting agencies you will compete with. This is where you will need to introduce the SWOT strategy: Strengths, Weakness, Opportunities, and Threats. Another strategy that will come in handy is the 4 Ps which refers to Product, Place, Price, and Promotion. Knowing these formulas by heart and implementing them in your new recruiting agency will help it stand out from the rest and improve your game.
   
   
3. Classify your ideal clients
   
   Most businesses usually start from a state of low patronage to one that becomes overbooked over time. When you identify your ideal clients, you have to put in more work to spot other clients with a similar profile to the clients you have already established a connection with.
   
   

The following tips can help you achieve this:

• Develop a client referral program strictly for your existing clients.
• Define the sources that will help you gather leads every month, which will help you surpass your sales goal.
• Expand your recruiting strategy to social media platforms, websites, business events, etc.

4. Evaluate Your Finances
   
   They say you need money to get money. Luckily, you don't need to break the bank to set up a recruitment agency as most agencies do. Regardless, you will still need enough money to purchase things such as office equipment, digital tools, insurance, and staff payment. While doing the analysis, you will need to create a budget spreadsheet. In addition to that, you may also need proper financial advice from a chartered accountant or other professional recruiters.
   
   
5. Know the basic rules and regulations that guide recruiting firms
   
   Many companies heavily rely on lawyers and advice from professionals to take care of their business. But as an entrepreneur, you need to spend quality time researching to be familiar with relevant laws and regulations that will help you avoid any legal problem in the future. Ignorance is never an excuse.
   
   
6. Have solid marketing plans
   
   They say you may not get a second chance to correct the first impression. With regards to that, what kind of first impression will you like your visitors to have when they come across your page on LinkedIn? The first place to start is by looking at your company image. Ensure it meets your agency's style. When you have gotten the befitting look you want to have, the next step is to draft a marketing structure that suits each process with the required skill set. When it comes to targeted social media outreach, LinkedIn needs to come at the top of the list of platforms that you can use to reach the right audience. By picking the right channel to connect with your target audience, you have already won half of the battle.
   
   
7. Have in-depth knowledge of your stats and individual ratios
   
   Every recruiter needs to adopt the professional salesperson's attitude and mindset. As a recruiter, you also need to learn to remove emotion to pursue an effective, repeatable sales process. You also need to jot down or document every detail of collected data in the sales process.

The following are some of the things that you need to keep track of constantly:

• The number of contact result in a verbal presentation
• Your closing ratio
• The number of contacts results you have in each meeting
• You will also need to identify the triggers that result in sales
• You will also need to keep track of one approach against another

Keeping a backlog of these results will help you create your sales playbook and an efficient step-by-step process that you can use to increase your value in your industry.

8. Tackle pain points
   
   As a potential recruiter, you should discover the common challenges that most people in your industry face on LinkedIn and try to offer a solution. This also needs to be duly communicated to those that you intend to hire. It is what will single out your brand. It would be best to be well-grounded with what's trending in your niche and what has phased out. Solving common problems that your target audience face is not as easy as it appears. But if you show your clients both on and offline that you care about helping them get out of that problem, it will motivate them, which will help you win their trust.
   
   
9. Be patient and remain humble
   
   If you desire to set up a recruiting agency that you intend to scale through LinkedIn, you need to understand that it comes with its ups and downs. It is crucial to know so that you don't expect anything different. Passion may be the driving force that makes you want to set up a recruiting agency. While this is a step in the right direction, you will need more than passion to go far. You will also need a strategic mindset and an eye that turns challenges into means to grow. Patience and a never-say-never attitude will also help you overcome some of the hurdles that you will face in the long haul. In the end, you will discover that the reward will be worth the risk.

CONCLUSION
If you aim to do it big, you need to know that objectivity is the key that will unlock the doors of success. You will also need to know that a successful staffing agency relies on experiences and a large following on social media platforms like LinkedIn and concise business goals.
Another tip that helps when you want to scale your recruitment agency on LinkedIn is to try and establish connections with different professionals in your niche. That way, you can learn some strategies that can help position you in the right direction. You will also learn from some of their mistakes, and this will help you know what to expect and the best way to avoid or overcome it when it arises.

Last but not the least, your clients on LinkedIn know when they are just a money bag to you. Never form the habit of talking to them when you need to promote your agency or help you with a potential talent to recruit for your organization. Implement the tips in this article, and you are on the way!

Recommended article for LinkedIn Marketing for Recruiting Agencies

LinkedIn Marketing Hacks To Gain More LinkedIn Followers For Your Business

There is nothing more pleasing than watching your social media followers grow after you've put in the required work. Before we further reveal the tips that can help you, let's take a minute and ask ourselves these fundamental questions:

• Why should we even care if our followers grow or not?
• Is it because it's common to have a lot of followers?
• Is it because we want to generate leads from it?
• Or is it because we are trying to make our dreams come true?

If you don't have a reason behind why you need your social media followers to grow, you will find out that it is pretty easy to get distracted with other things, making you even drop your social media account.

But if your goal is so big that it barely allows you to sleep at night, then we guess you must have already figured out why you need to grow your social media account on LinkedIn and other platforms. And that is the first step to achieving greatness. Because without purpose, there will be little or no motivation.

Growing your followership on LinkedIn is an important marketing goal that everyone willing to expand their business needs to pay attention to. The ability to do this will lead to more organic reach; it will also easily position you as a thought leader in your industry. Having a large following will equally increase your social proof and make people tend to trust you. Getting more followers is a crucial step towards building your desired community on LinkedIn.
Below are some tips that will help you increase your followership on LinkedIn

1. A complete profile is mandatory
   
   A half-baked LinkedIn profile will struggle a lot more to generate leads and followers than a complete profile. Go through your page, and make sure that it is complete with the correct details.
   
   While reviewing your LinkedIn profile, feel free to add or remove any outdated information that might not be necessary to your visitors and replace it with a more relevant one. Also, try to make it as appealing as possible to attract and retain the type of target audience that you want.
   
   Research over time says pages with complete information get up to 40% more on views than incomplete pages.
   
   
2. Engage your employees
   
   Remember that your employees are your strongest allies when it boils down to increasing your followership on LinkedIn. Try as much as you can to encourage them to spread the word to both their friends and colleagues that might be interested in your services. If you have a new page on LinkedIn, implementing this tip will serve as the stepping stone that will help grow your account.
   
   
   Encourage your team to tag others in your updates and also to share your posts with their followers. It will give your profile a big boost.
   
   
3. Include a Follow button on your website
   
   Get creative by adding a follow button on your website, which directly links to your LinkedIn profile. Try to compel them to follow your page without making it so obvious. You can compose a message such as "if you like our content here, we guarantee you will also love what we share on LinkedIn."
   
   
4. Link your page to your email signature
   
   This is one move that pays major dividends. You can also try to edit your work email signature in a way that includes a link that directs your target audience to your organization's LinkedIn page. Keep in mind that the purpose of doing this is to stir up the need for them to follow, so take your time and be as creative as possible.
   

5. Post content regularly
   
   Constantly publishing fresh content on your page over time will make it more visible and increase your chances of getting a follow from those who find your content interesting.
   
   
6. Engage in relevant conversations
   
   If you want to explore new territories with your inventive ideas and creativity, you should add three to five relevant hashtags in your industry. Including relevant hashtags in your posts will allow you to react and comment on various conversations to further push your brand name to new and relevant target audiences.
   
   
7. Seek help from brand advocates
   
   If you have people (friends and customers) that are close to you who are crazy about your brand? Then try to let them know that growing your followership is paramount and see if they can help you by posting about your brand or career on their network.
   
   
8. Tag or mention influencers that you admire
   
   Almost everyone has a role model that they look up to and would like to be associated with within their industry. After identifying yours, @mention some of them while posting updates on your page, and you'll have a higher chance to appear before their feed. Remember, this strategy will only be effective when it's not abused as it can easily become spammy. You can also collaborate with these influencers and create content to share and tag each other. This will increase the influencer's recognition within your followers, target audience, and vice versa.
   
   
   
9. Share lots of visual content
   
   Try to switch things up every once in a while because posting the same content all the time can quickly get boring. Also, ensure that whatever you're posting is eye-catching. You can try a blend of photos and videos as they tend to attract people. It will also help your brand to get noticed quickly. You can equally publish collages of interesting photos if you have them, as they also tend to encourage more traffic on LinkedIn.
   
   
10. Encourage employees to participate in LinkedIn Groups
    
    Encourage your employees to join groups on LinkedIn and be a part of conversations where they can get to express how passionate they are about topics that relate to your niche. Over time, they can also introduce topics about what you offer as a brand and what makes your company stand out. This will boost your company's awareness and increase its followership.
    
    
11. Review your competitors' brand pages
    
    Every business has its competitors. And competitor analysis is crucial when it comes to digital marketing. Constantly review what your competitors are doing, not so you can imitate them, but rather to do the opposite. By identifying what they do, you will know what to adjust, which will make your brand stand out.
    
    
12. Encourage influential people to mention your page
    
    Research and discover some of the prominent figures that matter in your industry and then try to establish a connection with them. This is vital because they will serve as critical voices that can increase your page's visibility. This set of people usually have large professional networks, so when they frequently discuss your brand on their page and @mention you, it will drive more traffic and followers to your page.
    
    
13. Encourage activities on your posts
    
    When followers engage with the content you share on your page by either reacting or commenting, it exposes it to a wider audience. The exposure sometimes can even get to a point where the followers of those who reacted can see it. Try to brainstorm on the type of content that will encourage such comments on your page, and remember to reply.

Again, we also know that it's not every comment worthy of a response, but it will benefit your brand if you respond to questions and thoughtful contributions on your page. It will drive high feed visibility, and new followers will be encouraged to engage in your community actively.

14. Start a campaign
    
    You can gain highly relevant followers to your brand by running a Dynamic Ad campaign through the follower Ad format.
    
15. Create and maintain Showcase Pages
    
    A Showcase Page is an extension of your brand's LinkedIn Page. And this page is meant to spotlight a targeted sub-brand, concept, or business unit.
    
    
16. Share available job offers on your page
    
    LinkedIn is undoubtedly one of the biggest professional networks that create job openings for recruits daily. So this provides another way for you to increase your followership by posting some of these job offers on your page. This will open up a wide range of audiences who will not only be interested but also tell some of their friends about your brand.

Conclusion
The benefits of having large followership that frequently engages with your page are unquantifiable. Whether you're new or not, applying the tips that we have shared in this article will create more opportunities for your brand to grow.

LinkedIn Guide on How to Get More Views on Your Linkedin Post

So you’ve put in the hard work by creating content for your LinkedIn page, but somehow those engagements which are the lifeline that your business or career need to gain exposure are not just coming through. Honestly, it can be discouraging, to say the least, but what can one do to increase the level of engagement that a post gets on LinkedIn? I’m guessing that’s why you’re here. Well, congratulations because you’ve come to the right source as the tables are about to turn. 

The first question that you need to ask yourself is how engaging your posts are? This is an important question and step in the right direction because an engaging LinkedIn post is the kind of content that makes your visitors check your profile and want to know more about what you do.

Below are five tips that you'll need to start practising today to increase the level of engagement on your post.

1. Publish both posts and articles on your LinkedIn page

Before we dive deeper into this, let’s ensure you know the difference between LinkedIn posts and articles. 

A post is a short status update that is displayed on the LinkedIn home feed. LinkedIn posts usually fall between 800 to 1,300 characters, while a LinkedIn article is a long piece of writing that can get up to 100,000 characters. Therefore, to increase your engagement rate, you need to publish both valuable posts and articles consistently. The reason is that LinkedIn counts the views for each post differently from every article that is published. While the view on a post is counted whenever it appears in someone's home feed, an article's view will only count whenever someone clicks and reads through the article. In other words, this means that whether the content of a LinkedIn post was read or not, the views will increase by simply popping up on someone's page. But the same does not apply for articles as the visitor will need to open and read through before the view is counted.

With what we've explained, it shouldn't come as a surprise to you anymore if you see your posts doing better than your articles. To increase the number of views on your articles, you will need to be consistent and ensure that the article's content is informative and engaging. That's the only way you will save someone through the stress and time opening and reading an article that he would have spent reading through a couple of posts. Publishing posts may have advantages that might favour the content owner more than articles, but this isn't a constant as coaches and consultants can use articles to demonstrate their authority and expertise.

Anyone can easily claim they are an expert just about anything on their LinkedIn profile, but the real challenge is proving you are truly the expert you claim through your content. One certain way to position yourself as the expert you claim you are is by constantly publishing valuable content that solves some of your clients' are experiencing. This will automatically set you apart from the crowd. In addition, engagement for most social media platforms is what many people use to measure success. So you might notice that someone might judge a post as being successful based on comment instead of views. Either way, they still count. 

2. Create text-only posts 

Text-only posts over time have proven to perform better than almost every other content format that is available on social media. You can also make these text-only posts appear more visually appealing by including either emojis or bullet points. 

While this strategy might come in handy, repeating the same type of content to increase engagement is one thing you should avoid. Instead of repeating content, switch things up by mixing some images and videos. 

3. Create engaging LinkedIn posts

Consistency always pays in whatever we chose to do. But publishing randomly to increase views and engagements will only result in you losing followers. 

The best way to increase engagement on your LinkedIn post is by publishing content that people care about.

Below are four styles of post that you can experiment with to get more engagement on LinkedIn.

-        The review post

This is the kind of post that allows you to review your client’s experience on how you could help them. While doing this, you can decide to tag other people that have been a part of the experience. It will also help increase the number of views that you will receive on your LinkedIn posts. Tagging people to a post is one sure way of increasing the level of engagement that you will receive on your LinkedIn post. It would be best if you aimed at tagging at least three to five people on every post. But, again, you should avoid overdoing it as it can quickly move from being fun to being irritating.

Another thing you should have in mind is that you should tag only those that you feel will contribute to the topic. Also, you can spice things up by not tagging the same set of people on every post you make. 

-        The appreciation post

The appreciation post is where you get to reflect on some positive experiences that you've encountered, which allows you to show your clients how to help them. Some of these experiences could be a recent speaking gig, a project that you have been working on for a while, or a workshop that you've done in the past. You can also tag other participants that you shared a similar experience.

Next,

-        The ‘behind-the-scenes’ post

This is where you get the chance to display some behind-the-scenes of your business. For example, if you run a floristry business, you can share videos of you making a bouquet for your clients. If you are into event planning, you can share pictures or videos of your team setting up equipment for an event.

-        The ‘grenade’ post

Last but not least is the grenade post. This is where you get to post controversial topics that you know will get people talking. Grenade post is not for the faint-hearted, but they are efficient. Also, have it in mind that many people may not agree with you, and some may react negatively about your post, but they will give your views a big boost. Grenade posts might be effective, but you should use them sparingly. Say, once in two or three months because the moment it's abused, it could backfire.

4. Post videos

LinkedIn Videos are also essential when it comes to increasing your views. Sometimes people get it wrong by posting a video on other social networks and sharing the link on LinkedIn. This is not a crime, but it's not an advisable approach to increase traffic as over 50% of the people that will come across such links will skip to the next. Another thing you should know is that LinkedIn's algorithm favours posts that are directly published on LinkedIn over those from a different source. If you must use links from external sources, then you can include them in the comment section as they won't affect your algorithm.

5. Give back to the LinkedIn community

It's easy to think that you solely need to channel all your attention on your feed to increase the views and level of engagement on LinkedIn. But it's not the only way to grow your account. The saying, do unto others what you will like them to do unto you, is applicable in real life and on social media. If you want others to check, like, and comment on your post, then you should do the same on their feeds. By adding value to others, it will encourage them to reciprocate the same. Remember that it's called social media for a reason and a good rule of thumb that you can try, especially when you're new, is to like and comment on at least ten posts before you publish yours. Then, again, never forget to respond to other people's comments on your post.

Like most social media platforms, LinkedIn tends to favour a majority of the comments made in the first hour after publishing. Even if you're not available to respond to comments immediately, they are made, hover around the post and respond as soon as you can. Another strategy you can use is not responding to all the comments at once. You can choose to respond to them in an interval of one to two hours as this will let the LinkedIn algorithm know that your post is active and engaging. This will equally increase the probability of it appearing in other people's feeds.

CONCLUSION

These are some effective strategies that you can adopt to increase the number of views your LinkedIn posts receive.

If you’re new to LinkedIn, you should aim at posting once or twice every week. But as soon as your account starts generating the desired traffic and attention, strive to be more consistent as it would pay off in due time. 

We additionally suggest the following article on:

1. How to write a LinkedIn article that people like and share

2. Professional Content Marketing Tips: The Best Time to Post

3. 3 Things You Should Know About Using LinkedIn Content Marketing