With the ever-growing LinkedIn platform, posting your content can sometimes feel like you're shouting in the void. We understand that for sure; that's why we recommend that you try advertising on LinkedIn so that your brand's voice will be heard among its target audience. Not just any kind of audience, though, but an audience filled with influential decision-makers that will add value to your business.
Fun fact; do you know that out of the millions of LinkedIn users, at least four out of five members can significantly impact a business?
In this guide, we will teach you a couple of ways to use LinkedIn ads to promote your business, increase the amount of traffic on your website, generate fresh leads and do so much more. You will also learn the various types of available ads and set the right goals that will help you achieve all you have outlined. We will start with the types of LinkedIn ads that are available.
TYPES OF LINKEDIN ADS
There are four ad placement options that you can choose from on LinkedIn. Some of which include;
The Sponsored Content ads
The sponsored content type of advertisement is also known as native ads, and it's the type of advertisement that pops up on the feed of your LinkedIn target audience regardless of whether the scrolling through or not. You can quickly spot the difference between these ads from the regular type because LinkedIn will label all in this format as "promoted."
The Sponsored Messaging ads
The Sponsored Messaging type of advertisement was initially referred to as Sponsored InMail, and it gives you the privilege to directly advertise to LinkedIn users in their message box. Note; there is a limited number of members that you can advertise to each month. Another thing you will need to know is that your target audience will not receive your advertisement more than twice within a specific period.
A study that was carried out to determine the effectiveness of this ads strategy showed that 89% of customers want businesses to stay in touch through this medium - on the other hand, only about 48% of companies prefer to keep in touch with customers through this channel.
The only Text Ads
This type of advertisement is usually displayed along the top right corner of LinkedIn's desktop feed. They are the ideal option to choose if you want to generate strong leads with an expert demographic. About 58% of marketers have concluded that text ads have helped them improve lead generation and achieved their marketing goals. This type of advertisement is one sure way to case a large net on a sizeable working budget.
The Dynamic LinkedIn Ads
What this type of advertisement does is that it speaks directly to your prospects through personalization. The moment an ad of this nature pops up on the feed of a LinkedIn member, details like their photo, the name of the employer, and job title will be revealed to them. Not everyone will be okay with this, however. If you find it too personal, you have the option to edit your setting to exclude personal details.
AIMS AND OBJECTIVES OF LINKEDIN AD
It's vital to know that LinkedIn uses objective-based advertising that assists advertisers while building their ad campaigns around their set goals. Below are three stages of a sales channel that businesses can follow to create more awareness and convert leads.
LinkedIn Awareness ads
If you definitely want your brand to be on the lips and in the hearts of your prospects, then you should opt for the awareness ad. This is one ad that will surely get your audience to preach about your brand, products, and services. LinkedIn's awareness ad will help you acquire new followers, increase the number of views your post receives and stimulate greater engagement.
LinkedIn Consideration ads
If you will like to get quality leads, then this is the ad you should opt for. This is also of the ads that were optimized to assist advertisers to meet targets such as the following; Website traffic: This type of ad will undoubtedly help you get more traffic on your website and landing pages. Engagement: It will also increase the number of likes, comments, and shares that you will receive on other social media platforms, blogs, and other websites. An increased video views: Here you will get the chance to share your business story, any of your latest products through videos.
Conversion ads on LinkedIn
Conversion ads should be considered when you want to generate leads or drive home a sale. Conversion advertisement can help meet these three objectives:
Lead generation
With the LinkedIn generation tool, you can gain quality leads using pre-filled forms through LinkedIn's data profile.
Job applicants
You can use the job applicants strategy to let a massive number of people be aware of the latest job opening in your company.
Website conversions
You can get to inspire your prospects to download an EBook or any other educational material, newsletter sign up or buy a product from your brand through this strategy.
DIFFERENT AD FORMATS FOR LINKEDIN
There are ten different ad formats that you can pick from to help meet whatever standard that you have set for your business.
They are as follows;
Carousel ads This type of ad uses a row of cards that can be swiped to help tell your brand's story. It can be used to showcase products and share different insights on several topics. The take-home point from all of this is that a visual solid is required to target the audience consistently swipe to learn more.
LinkedIn Conversation ads
The LinkedIn conversation ads offer what we will like to call the choose-your-own-path experience for your prospects.
How these very ad works are giving your target audience to choose a response that resonates the most with them when you start a conversation. You can also use the LinkedIn conversation ad to showcase your products, services, events while encouraging webinar signups and so on.
The LinkedIn Follower ads
This is a dynamic ad that is personalized specifically for your prospects. The LinkedIn Follower Ad promotes the LinkedIn page of your brand to others to be motivated enough to hit the follow button.
LinkedIn Spotlight ads
What this very type of ad does is that it puts the spotlight on what your brand has to offer, such as its products, content, services, etc. when your prospects get to click on ads like this, they will be immediately redirected to your website or the landing page of your brand.
The LinkedIn Job ads
This type of ad is often referred to as the work with us ads, and it brags of getting up to 50x higher click rates from your target audience than the average recruitment ad.
LinkedIn Lead gen forms
This is one advertising medium that will help you generate more quality leads for your brand and is available for both sponsored content and message ads.
Let's say you're trying to host a webinar, and you can directly connect your CTA to a lead gen form. Once the connection has been established, the profile data of your target audience will be automatically added. Later on, you can download your leads through the Linked ads manager tool. You can also integrate LinkedIn in such a way that it will work with your own CRM.
The LinkedIn Message ads
With LinkedInMessageads, you can now send messages directly to your prospects' inbox through a CTA. It can also give your website a massive burst of traffic, increase engagement and conversations, and generate more leads for your brand.
LinkedIn Single image ads
This type of ad usually appears on the home page of LinkedIn and often takes the appearance of a regular content post. The only difference between it and the standard content post is that it's paid for, and the word "promoted" will be displayed on it to distinguish it from the rest of the unpaid content.
The LinkedIn Single job ads
The LinkedIn single job ad increases your chance to promote your products directly in the newsfeed of your target audience. If you have strived to find the right candidate for a while, you should opt for this ad. They also increase the average click of your ad by 35%.
LinkedIn Video ads
Last but not least is the LinkedIn video ads, and these are one ad that enables you to get creative as you can. At the same time, promoting thought leadership, unveil a new product to your prospects, highlight your customer experience, showcase your company culture, and so much more. Rather than tell your brand story, you can go the extra mile to show it.
CONCLUSION With this LinkedIn Ads Guide, you now have a better knowledge of the various LinkedIn ads that you can choose from to give your brand massive visibility before its target audience.
Life is hard, but the inception of covid-19 even made it much more difficult. Most businesses stopped making as much as they used to, which has even made it more difficult for marketers to meet their set goals. As a marketer, have you tried the LinkedIn Brand Marketing way? Mind you, marketing isn't only reserved for those hired to do the marketing job specifically. As a company or organization, everyone is a marketer. That's the only way any business that is willing to succeed can bounce back from the harsh effects of Covid-19.
If you have tried every other way and you do not see positive results, then it is time for you to try the LinkedIn way.
LinkedIn, through the years, has proven to be an effective tool for generating B2B leads that most businesses to date do not know.
Research has shown that a whopping 93% of B2B marketers say LinkedIn is the way to go when it comes to generating leads. In case you haven’t realized, LinkedIn is a lead generation magnet.
This article will show you some easy steps that you can follow to generate leads for your brand.
Tips To Generate Leads with LinkedIn Brand Marketing
Create a profile for your brand With millions of users on LinkedIn, you will only be missing out on a huge opportunity not to be a part of the ever-growing platform. As a marketer, you may have built a reputation for yourself either in your area or country. But one fact that remains is that you haven't yet touched the world. So, if you don't already have a LinkedIn profile, you need to have one and fast.
For starters, you have to create a profile for both yourself and your brand. Do you have to pay for it? Certainly not! Creating a company profile is free on LinkedIn as it is with most social media platforms. Below are steps that you will need to create your LinkedIn profile:
-Enter your company name What you need to avoid here is choosing a name that is different from what is already registered in associates' minds in real life.
-Upload a professional photo A picture says a thousand words. Does it sound familiar? That's because it's true. It's also the first thing to give your visitors a clue of what kind of brand you run. Would you mind taking a second look at your profile image and ensuring it's professional enough?
-Create an About Us section This is one (also called LinkedIn Summary) section that prospects will often check out. So, ensure that it encapsulates your brand. Don't forget to include your website and any other vital information in this category. It's also necessary to include the crucial details in this category because LinkedIn will use it to make your profile more visible when people search for things that relate to your brand. The last but not the least thing that you need to do is include keywords in this category as it will help your profile rank both on LinkedIn and on Google.
-Include your Location As we earlier mentioned, you might be well recognized in your business area, but that doesn't mean that you've reached every loop and cranny of your city or country. This is where LinkedIn steps in and helps push your brand forward. By including your location, when someone visits your profile, likes what you do, and also sees that you are closer to them, this will serve as a bonus as it will most likely boost their interest and make them watch your space.
Create lots of content Now that you're creating your profile, it's time to create content for your target audience. Without the right and consistent content, your brand can easily be forgotten. Like every other platform, content marketing is highly crucial. Research by experts says that over two-thirds of the people that use LinkedIn regard themselves as news freaks. Give it a second thought, and you will discover that it is true, given that you have tons of professionals on LinkedIn who are constantly searching for trending things in their industry. Knowledge is more than power, and the more you know, the farther you get ahead of your competitors. It would be best if you consider the following when curating content for your account.
Consistency Nothing kills a brand faster than not being consistent with delivery. If your busy schedule can't allow you to post in few days to keep up with the steady influx of visitors and high engagement, then choose a period like once or twice a week and be consistent with it.
Switch it up Try a blend of different ways to post to keep your target audience interested and engaged. Here, you can explore mediums such as writing articles that educate your audience. You can also pass the crucial message through images, videos, live streams, and other tools. Bonus tip: Be sure to create a catchy headline for each post, as it will help increase the level of engagement.
Keep them coming back for more If you want to increase the traffic to your website or blog, we recommended sharing content in briefs. But ensure you attach a link to the post to direct them to read the full article or blog post. Please do it for a while and then make full posts on your LinkedIn page. If you post only briefs on your LinkedIn, over time, it could either be perceived as a strategy, or they could get bored and skip to the next profile.
Stand out from the crowd As a content marketer trying to win over the hearts of your target audience from your business opponent, you need to update yourself with new information constantly. Sharing five to ten pieces of this information as a published post on your LinkedIn will help you establish credibility fast. Remember, your competitors are also striving to retain their customers so that you will be most likely competing against hundreds of thousands of articles and posts each week. Be sure your content addresses the needs of your audience.
Use call to actions Have it at the back of your mind that you won't convert a prospect to a customer unless they click. With that said, curate your content in such a way that it makes your prospects take action.
Practice InMail marketing For a long time, content marketers have used InMail as an effective way to market on LinkedIn efficiently. The only challenge with InMail is that it's a paid feature, but if you're willing to make money, you have to be ready to spend some yourself. For starters, $79 a month for InMail service is a lot. But truth be told, what you will be able to achieve with InMail will be three times worth more than what you spent. Once you've activated the InMail service, you will be able to directly contact anyone you wish to establish a connection with on LinkedIn. In other words, this means that limitations or barriers that stand between you and that potential prospects will help your business growth has been lifted. Think of how busier your schedule will be if the response rate that you get tripled over time. What's more with InMail? InMail has an inbuilt analytics tool that will assist you in fine-tuning your messages to your prospects.
4. Get acquainted with the LinkedIn marketing blog
Because the LinkedIn team is aware that their millions of professionals from different niches are on the platform, they are steadily building resources that will help you improve your LinkedIn Brand Marketing experience.
By following LinkedIn's marketing blog, you will learn how to leverage certain toolkits that will help you reach more audiences.
If you’re an active follower, you will also be notified whenever they update their tools and equally when new features are released. From LinkedIn’s marketing blog, you will be able to pick up an idea or two that will help you boost your lead generation.
5. Use LinkedIn’s Sales Solutions
With LinkedIn's paid sales solutions, you will be allowed to target, research, and easily connect with a new audience. It's also one tool that will give you tremendous insight into virtually what is happening on the platform. Guess what? This tool is also flexible enough to contain any sales team, but one downside is that it's not free. Look on the bright side, as LinkedIn claims that you can gain as much as 35% more in deals and equally gain up to 34% more opportunities for what you pay for.
CONCLUSION
The more competitors flood in, the more difficult it is for brands struggling to get a strong foothold on generating leads. But you don't have to be a part of those on the losing end. That's why we have put together this well-researched article that will guide you to success. Get on to LinkedIn as quickly as possible and use the tips that we have shared to build a solid digital presence for your brand. The five tips in this guide are guaranteed to help your lead pool grow.
Regardless of what niche that you serve, LinkedIn is one tool that will open unlock the door of opportunity in your career. But unfortunately, many of us are yet to discover just how potent it can be when used correctly.
If used efficiently, it's one social media platform that will expose your blogging career to potential employers, colleagues, business partners and possibly, talents that you can hire in the future. However, to use LinkedIn in the interim, your primary goal should be to get yourself connected. The moment you get connected, every other thing will become easy.
Note: that things will become more accessible than they were doesn't mean they will fall on a platter of gold. And that is because LinkedIn is a long-term investment that will require consistency to move from one level to another. One thing you should know is that at the end of the day, it's something that you will never regret.
If you have been wondering whether your profile is good enough to compete with other professionals on LinkedIn, worry no more because we understand. And because we know we've done our research, put this article together to understand how to make the necessary changes to your profile to give it a more solid ground to compete and achieve the desired success.
Without further ado, below are eight steps that will help you achieve a perfect LinkedIn profile.
STEPS FOR CREATING THE KILLER PROFILE ON LINKEDIN FOR BLOGGERS
1. Carefully choose your username
This is one area that some persons neglect on social media. Always note that the name you have on your profile needs to be consistent with what you use both in other social media platforms and in real life. That way, it will be much easier for people to find you when they search for you on LinkedIn. If, in reality, you tell people your name or brand name is 'Fred Scott,' then you should also try to ensure that name aligns with what you have on your social media platform. This will remove any unnecessary stress people will have to go through in finding your account. It will also increase the credibility of your blogging career or brand.
2. Have a professional photo
In LinkedIn's profile checklist, you will find a slogan that says, “ It doesn't have to be fancy." While no rule of thumb says it has to be, a profile photo that is too simple might not convince your visitors what you are doing. First impressions are everything, so use your photo to create a memorable one. Another reason it's essential to have a professional photo in your profile because it will help improve the number of views that your content will get.
When it’s time for you to choose the professional photo that will help you stand out, ensure it’s not taken from a far distance or an awkward angle. Photos that are taken asymmetrically best fit this purpose. Again, ensure that your profile photo is not cropped from a large picture. It’s one mistake that most people tend to make, thinking it doesn't matter. It certainly does! Always make sure your photo has you and only you in it.
On LinkedIn, you can upload a cover photo that is up to 1400px x 425px. Use it to showcase some of your personality to the world.
Utilize the space in the cover photo section by choosing neat and sharp photographs of you doing what you know how to do best.
3. Show off your skills (let the world know what you’re made of)
We wrapped the previous point by talking about the essence of showing you off what you know how to do best through your photos. Well, that's not the only showing off that you need to do, as some of the skills that you have acquired over the years as a seasoned blogger can also be displayed in your profile. Because LinkedIn knows that it's an essential move that will draw much attention, and that is why they have created a section that is strictly dedicated to this alone.
Utilize this gesture from LinkedIn and include as many skills as possible that you have learned since you started your blogging career.
4. Include your contact Information
Your profile could be missing out on the chances of converting leads if you do not have a means by which visitors and potential clients. If your contact section is empty, it’s time to fill it up. While doing so, you can also add your handles from other social media platforms, your email address, the URL of your blog, and much more. You must have your contact section filled because you don’t know when it may appear before a human resource HR person of top companies that might need your services.
5. Turn off your activity broadcast
What is broadcast?
Broadcast is a setting that is usually found in the Privacy & Settings section that your audience when you've made specific changes to your LinkedIn profile. Without turning this setting off, it can upset some of your target audience on LinkedIn because they will consistently get a notification whenever you edit your profile. Another reason you must put off this setting is that it can alert both your target audience and your potential employer about your intentions to start searching for a new job.
How to turn off your broadcast
To switch off your broadcast, look at the right-hand corner of your screen. Drop down the menu option. Once you've done it, the next thing will be for you to click on the "Settings & Privacy" option. After that, click on 'manage,' and then on the "Turn on/off your activity broadcasts." Select 'off'.
6. Pay your summary section a visit
LinkedIn has provided 2,000 characters in the summary section that everyone blogger or business person can use to win the hearts of their audience. Feel free to utilize this opportunity, but remember to be genuine and transparent about whatever you say. The integrity of your brand as a blogger on LinkedIn should always come before sweet-talking your target audience. With the help of external links, videos, and photos, you can use the summary section to share your expertise and works that you've done for other clients in the past. Slideshare is one of LinkedIn's tools that can ideally help you organize your summary section. For example, if you have a slide presentation that you want your target audience to see, you can upload it with the Slideshare tool.
7. Find influencers and follow them
Generally, every industry has its influencers who seem to get much attention from other LinkedIn users. These influencers are typically seen as leaders of thought and are respected by most people. So, do your groundwork and find these influencers, as they will constantly provide relevant information that can help you grow on your career path.
8. Endorsements and Recommendations
Some people often complain that LinkedIn is a bit too serious and sometimes dull, especially when new to the site. This is understandable because most of them came from other social media platforms with lots of informal activities simultaneously. It's only a matter of time before they get used to LinkedIn's professional setting and adjust. Endorsement and recommendations are places that will help them get a feel of actually being on social media. This is because LinkedIn will most likely prompt them to endorse some of their connections when they log in and ask their contacts to do the same.
Bring it down to writing recommendations, and it's advised that you give a handful of these well-written recommendations to clients you have worked with in the past. Recommendations are usually a sign of appreciation, and this will often compel people on the receiving end to return the favour.
Three advanced steps to increase your visibility and credibility on LinkedIn
These are bonus points that you need to know off the heart to make your LinkedIn profile stand out as a blogger.
1. Testimonials
Generally, testimonials are statements that people wrote that you are either currently working for or have done business with in the past, which says well of the work. However, feel free to ask for testimonials if the brand that you worked for is impressed.
2. Newsfeed
As a writer, you need to explore every opportunity that LinkedIn has provided to showcase your work. And the LinkedIn newsfeed is another section where you can get to publish some of your pieces.
3. Proofread everything
We, humans, are prone to make mistakes in almost everything that we do. Understandably, we could make mistakes while talking, but errors such as grammatical errors and spelling errors can be unpardonable at times. As a professional blogger on LinkedIn, avoiding these human errors will help your profile stand out.
CONCLUSION
Regardless of where you're a part-time or full-time blogger, following the steps mentioned above will help you create an outstanding LinkedIn profile. In addition, these steps are proven to help your brand achieve better visibility and be more open to opportunities.
Almost everyone finds it difficult to create original material that is free of plagiarism. Writing may be a thrilling experience at times, but it is not for everyone. Some people may find their articles completely plagiarized despite their efforts since writing is difficult.
You are most likely reading this page because you want to prevent plagiarism in your articles
Fortunately for you, several methods guarantee that your work is original and free of plagiarism. Here are five of the most effective tips to create plagiarism-free content for your LinkedIn post. Let's get started!
What is Plagiarism?
Plagiarism can define as the use of another's words or ideas without giving appropriate credit to the original author. Plagiarism may occur intentionally, such as when someone steals another's work, but it can also occur unintentionally, such as when someone is negligent or forgetful.
The Negative Consequences of Plagiarism
To proceed with our investigation and to elaborate on our recommendations, we must first warn you about the potentially catastrophic repercussions of plagiarism. Although creating original material requires a significant amount of additional effort, the effort is well worth it because:
Plagiarism hurts a website's rating. Plagiarism will penalize Google and other search engines simply by placing your articles outside of the top ten search results pages.
It is detrimental to your professional reputation. Users will quit following your work if they discover that you are frequently copying and pasting the work of other writers on your blog.
Plagiarism prevents you from developing your unique voice. If you want to establish yourself as a significant thought leader in a specific area, you must ensure that your material is free of plagiarism.
Top 5 Tips to Write Plagiarism Free Content for LinkedIn
1. Always Begin With Original Ideas
That is, after all, the best course of action. Start with your initial ideas while creating your piece of writing. That is the point at which you are no longer at risk of being accused of plagiarism. You're probably thinking about how you're going to come up with anything unique that you've never even heard before.
Here's how it works: Research the subject thoroughly, collect all of the material you need, read it, and comprehend it. You will then write it in your own words from this point forward. In addition, if the subject matter links to your area of expertise, it would be a great plus.
So, it is always the number one priority to build your content based on your ideas to make plagiarism-free content for your LinkedIn profile.
2. Keep an Eye Out For Quotations and Citation
Another thing you must consider while writing plagiarism-free LinkedIn content is citation. Quotes and references help you strengthen your content and make it seem more trustworthy at specific points. It is not a harmful habit but rather a method that many content producers do regularly. Creating a better article with actual value to the target audience is the goal here.
However, you must be aware of one aspect of this, and that is the appropriate use of quotations and references. Search engines may consider the same material and plagiarism if you fail to include your reference source in your text.
As a result, you should always provide links to your sources so that the audience and search engine crawlers can identify where the material you are quoting came from.
3. Paraphrase
Paraphrasing is the process of rewriting a source's thoughts or facts into your own words without altering the original sense of the sentence. If done improperly, paraphrasing may be mistaken for plagiarism, so use caution.
A certain amount of effort requires to paraphrase without plagiarizing successfully. Make an effort to reword and uniquely arrange your work, and avoid using too many words or phrases identical to those in the source.
The trick is to do so without distorting the original meaning of the concept. Keep in mind that you are still utilizing someone else's concept. Therefore you will need to provide a reference to the source.
4. Allow Yourself Time To Create.
When you are writing an article or content for your LinkedIn it is always great advice to give yourself a proper time to research and create unique content. To prepare and evaluate a complete article writing process, make sure that you have enough time. It takes a lot of effort and study to do everything from choosing the appropriate subject to writing. Therefore, anything completed hurriedly will not provide you with high-quality information.
5. Make Use of Plagiarism-Checking Software
Another great tip to write plagiarism-free content for LinkedIn is the use of a plagiarism checker. The use of plagiarism checking tools is one of the article's writing ideas that will prove to be very useful. However, it is true that not every novice is capable of producing 100 percent unique material on the first attempt itself.
Nowadays, there are many online plagiarism detection programs to choose from. When you use a plagiarism checker tool, it assists you in ensuring that your piece of content is 100 percent original. In addition, it allows you to rewrite those sections and create your original work.
Some of the plagiarism detection tools that check for plagiarism free are discussed below:
Prepostseo's plagiarism checker is one of the most effective free tools available. Users may use it for free, allowing them to check for plagiarism in their articles and written work.
The Prepostseo plagiarism checker is the most legitimate and genuine digital instrument accessible. It gives a full plagiarism percentage report in a matter of seconds and is available for free. In addition, this plagiarism detector is the most user-friendly, even for complete novices.
This plagiarism detector employs an Al algorithm that enables it to identify copied material. Following the detection of plagiarism, it gives the URL of the plagiarized sources.
All files and articles check for plagiarism with this free plagiarism checker are entirely safe and secure. Checking several articles for plagiarism at the same time will not slow down the checking process. You may compare two papers to see whether they contain any plagiarism. The results of the text will show in real-time. You may also create reports for the checked material.
Conclusion
Writing is a difficult task. Even the most accomplished writers struggle from time to time to develop anything new and innovative to write. However, if you follow the guidelines outlined above, you should have no trouble creating a piece of writing that you can call your own.
In light of the above, I hope you never write a piece of material that has any potential for plagiarism. As a result, you will save a significant amount of time that you would have otherwise spend rewriting the material.
Almost everyone finds it difficult to create original material that is free of plagiarism. Writing may be a thrilling experience at times, but it is not for everyone. Some people may find their articles completely plagiarized despite their efforts since writing is difficult.
You are most likely reading this page because you want to prevent plagiarism in your articles
Fortunately for you, several methods guarantee that your work is original and free of plagiarism. Here are five of the most effective tips to create plagiarism-free content for your LinkedIn post. Let's get started!
What is Plagiarism?
Plagiarism can define as the use of another's words or ideas without giving appropriate credit to the original author. Plagiarism may occur intentionally, such as when someone steals another's work, but it can also occur unintentionally, such as when someone is negligent or forgetful.
The Negative Consequences of Plagiarism
To proceed with our investigation and to elaborate on our recommendations, we must first warn you about the potentially catastrophic repercussions of plagiarism. Although creating original material requires a significant amount of additional effort, the effort is well worth it because:
Plagiarism hurts a website's rating. Plagiarism will penalize Google and other search engines simply by placing your articles outside of the top ten search results pages.
It is detrimental to your professional reputation. Users will quit following your work if they discover that you are frequently copying and pasting the work of other writers on your blog.
Plagiarism prevents you from developing your unique voice. If you want to establish yourself as a significant thought leader in a specific area, you must ensure that your material is free of plagiarism.
Top 5 Tips to Write Plagiarism Free Content for LinkedIn
1. Always Begin With Original Ideas
That is, after all, the best course of action. Start with your initial ideas while creating your piece of writing. That is the point at which you are no longer at risk of being accused of plagiarism. You're probably thinking about how you're going to come up with anything unique that you've never even heard before.
Here's how it works: Research the subject thoroughly, collect all of the material you need, read it, and comprehend it. You will then write it in your own words from this point forward. In addition, if the subject matter links to your area of expertise, it would be a great plus.
So, it is always the number one priority to build your content based on your ideas to make plagiarism-free content for your LinkedIn profile.
2. Keep an Eye Out For Quotations and Citation
Another thing you must consider while writing plagiarism-free LinkedIn content is citation. Quotes and references help you strengthen your content and make it seem more trustworthy at specific points. It is not a harmful habit but rather a method that many content producers do regularly. Creating a better article with actual value to the target audience is the goal here.
However, you must be aware of one aspect of this, and that is the appropriate use of quotations and references. Search engines may consider the same material and plagiarism if you fail to include your reference source in your text.
As a result, you should always provide links to your sources so that the audience and search engine crawlers can identify where the material you are quoting came from.
3. Paraphrase
Paraphrasing is the process of rewriting a source's thoughts or facts into your own words without altering the original sense of the sentence. If done improperly, paraphrasing may be mistaken for plagiarism, so use caution.
A certain amount of effort requires to paraphrase without plagiarizing successfully. Make an effort to reword and uniquely arrange your work, and avoid using too many words or phrases identical to those in the source.
The trick is to do so without distorting the original meaning of the concept. Keep in mind that you are still utilizing someone else's concept. Therefore you will need to provide a reference to the source.
4. Allow Yourself Time To Create.
When you are writing an article or content for your LinkedIn it is always great advice to give yourself a proper time to research and create unique content. To prepare and evaluate a complete article writing process, make sure that you have enough time. It takes a lot of effort and study to do everything from choosing the appropriate subject to writing. Therefore, anything completed hurriedly will not provide you with high-quality information.
5. Make Use of Plagiarism-Checking Software
Another great tip to write plagiarism-free content for LinkedIn is the use of a plagiarism checker. The use of plagiarism checking tools is one of the article's writing ideas that will prove to be very useful. However, it is true that not every novice is capable of producing 100 percent unique material on the first attempt itself.
Nowadays, there are many online plagiarism detection programs to choose from. When you use a plagiarism checker tool, it assists you in ensuring that your piece of content is 100 percent original. In addition, it allows you to rewrite those sections and create your original work.
Some of the plagiarism detection tools that check for plagiarism free are discussed below:
Prepostseo's plagiarism checker is one of the most effective free tools available. Users may use it for free, allowing them to check for plagiarism in their articles and written work.
The Prepostseo plagiarism checker is the most legitimate and genuine digital instrument accessible. It gives a full plagiarism percentage report in a matter of seconds and is available for free. In addition, this plagiarism detector is the most user-friendly, even for complete novices.
This plagiarism detector employs an Al algorithm that enables it to identify copied material. Following the detection of plagiarism, it gives the URL of the plagiarized sources.
All files and articles check for plagiarism with this free plagiarism checker are entirely safe and secure. Checking several articles for plagiarism at the same time will not slow down the checking process. You may compare two papers to see whether they contain any plagiarism. The results of the text will show in real-time. You may also create reports for the checked material.
Conclusion
Writing is a difficult task. Even the most accomplished writers struggle from time to time to develop anything new and innovative to write. However, if you follow the guidelines outlined above, you should have no trouble creating a piece of writing that you can call your own.
In light of the above, I hope you never write a piece of material that has any potential for plagiarism. As a result, you will save a significant amount of time that you would have otherwise spend rewriting the material.
When it comes to making sales, LinkedIn's role is unquantifiable. So, one might wonder, how big of a role does LinkedIn play? Well, research has shown that at least 89% of top sales professionals use LinkedIn as a crucial and handy tool to secure the bag (close deals).
Interesting, isn't it? Without having a profile that speaks for itself, do you think sales will be made so smooth? Absolutely not! Another research that experts carried out says that at least 82% of your visitors and target audience will review and judge your LinkedIn profile before agreeing to meet or connect with you. Not fair? So is life –buckle up!
These prospects will judge virtually everything on your profile. From your work experience to profile picture, to your skills section, summary, education, shared connections, etc. You name it! It will all be scrutinized.
Your potential buyers will either choose to patronize or decline your connection and the chance to meet you in person based on how your profile is curated.
If you’re in search of how to turn the tables around and convert that deals-especially as a new seller on LinkedIn, then you should know that you’ve come to the right source. Discover the best methods to scale your startup and improve your sales processes accurately on LinkedIn. As tricky as sales may sound, there is a lot of ability to it. In this LinkedIn Guide for Startups, we will instruct you on how to convert prospects to customers.
Before we dive into unleashing those strategies, let’s be sure that you’re conversant with the term sales prospecting. We will then tell you what every entrepreneur needs to know when starting a business on LinkedIn and then selling as a newbie on LinkedIn right after that.
The LinkedIn Guide for Startups
What is Sales Prospecting?
Sale prospecting is simply the act of filtering several businesses and individuals to discover those that are likely going to be converted into beneficial customers for your business with little or no effort. Mind you, and it is not a quick-fix strategy. Instead, it is one strategy that requires patience and commitment to achieve the desired results. The first action to accomplish this is to know where you should be looking for these customers.
Generating sales have taken a different approach compared to what it used to be. All thanks to the advancement of technology.
Today, nearly two-thirds of the entire B2B buyers worldwide decide based on the brand's content that they want to patronize. Therefore, to succeed on LinkedIn as a new seller, you need to understand and predict how these online buyers behave.
The way it's been from time immemorial is that when a buyer needs to make a purchase, they will contact salespeople for inquiry before they decide to further or step back. But gone are those days! Instead, we find ourselves in a digital environment that has taken care of stressful and lengthy processes.
To quickly sell and convert with LinkedIn as a new seller, the following tips should be read and practiced daily.
What every business owner needs to know
As a business owner trying to set up a business online and expand overseas, some of the common challenges that one could face include when and how to enter the market. So let's say, for instance, that you're in the Netherlands and you want to penetrate the US market that we all know is large and dynamic; how do we go about it is the big question.
Penetrating a market like that of the United States is tasking because it constantly requires innovation. Therefore, any company or brand that can meet its demands stands a higher chance of securing scalable revenue growth. But moving too fast and unplanned during such an aggressive market can cause you to miss out on that opportunity.
Even business owners who reside in the US can also fall short if they aren't properly grounded with adequate information to kick start their business.
The LinkedIn market is quite different from the market you know in real life, so you cannot expect the exact strategies to work perfectly on LinkedIn.
Most business owners are concerned with how fast they can penetrate the market and make sales without asking basic questions to know if their company is ready to take on such a challenge and if their product will fit into the new market on LinkedIn. If you don’t ask the right questions and do the necessary feasibility study, you might have difficulties that might reduce your chances of succeeding on LinkedIn.
The following tips will help you prepare for whatever market that you intend to penetrate on LinkedIn. It will also let you gain new customers faster.
1. The timing has to be right
Timing is everything, in case you’re not aware. This applies to everything we do within and outside the business. Without jumping into a market at the right time, your business efforts may be swept with the flood. So before you target other international markets on LinkedIn, ensure you've gotten a solid ground on your home base that you can always fall back to.
It is also advised that you do a test run of the product in a medium-sized market before going for the bigger fish.
There are two dominant strategies that most experienced brands use whenever they try to penetrate a new market. Those strategies are called seeding and soloing.
We’ll explain both in a bit!
What is Seeding?
Seeding is defined as a technique that most brand owners use to understudy several ways to penetrate a new or foreign market by simply taking note of what others have done or are currently doing to succeed. Unfortunately, most times surveying from the outside might not be clear enough, and that is where most of these business owners tend to seek advice from experts that are well-grounded to come to their rescue.
What is Soloing?
On the other hand, Soloing can be defined as the strategy most managers use to learn about a foreign market through several experiments. If their survey proves beneficial, it could be adopted and improved over time by these business owners.
This strategy is time-consuming, and there's no guarantee that you will understand how it works the first time you try. So you have to keep pushing until you win. Also, this is one hell of a risky strategy, but as a business owner, you should welcome such risks. What you need to have at the back of your mind is that at the end of the day, it's undoubtedly going to pay off!
2. Choose your team carefully
Here, you need to be more cautious and choose quality over quality. As a newbie trying to either set up a Startup on LinkedIn or penetrate a new market, it can be tempting to hire many marketers both on and off LinkedIn.
Ensure that you don’t hire team managers who understand only the local markets and the international business; it will go a long way to help your brand generate sales. Most companies with quality and efficient management teams tend to apply more of the seeding technique than the soloing technique. And this is because it has proven more successful over time.
3. Try the methodical approach
To better understand this strategy, you first need to know that every product is unique – and so its journey. The same applies when a brand tries to set up a business or penetrate a new market on LinkedIn. But, regardless of the fact, they both have in common to undergo similar phases when the idea emanated to success.
You have to continually review your progress to know where business is at every point in time, as it will help you make better decisions. Learn to focus on the right task at the right time too.
By the following testing, learning, validating, and measuring methods that have proven to be successful over time will help you know when you're set to take your business to another level.
4. Ensure your product fits the market
Every business owner should know that people won't patronize your product or service if it doesn't solve a problem. Let’s assume your brand is doing well with the local market on LinkedIn but is seeking new ways to penetrate a more significant and more unknown market on LinkedIn. The first question that you need to ask is, will it provide the same quality service for the newer and bigger market? Then also, as a newbie trying to gain entrance, you need to ask yourself if you can efficiently solve and satisfy your customers. Suppose the answer is yes, then congratulations to you because your product fits the market. If you're willing to succeed on LinkedIn as a Startup owner, you must understand how well your business works in the market you enter.
The following reasons are why you need to be 100% sure your product is good enough to join the race.
Nothing is guaranteed. You might know the people you are looking out for as your target audience but what you aren't sure of yet is who your customers are and how your product will efficiently meet their needs.
The second reason is that no market or product can be set aside as the best. Lots of trial and error involved.
Ensure your product excites your prospect to the point where you strive to get it, rather than them contemplating if they need it or not. A ‘must-have’ type of product will inspire them to come back for more. Only then can you say you’ve penetrated the market enough.
5. Ensure distribution channel is not broken
So you have gone through the phases that certify that your product is good enough for your potential prospects, but the means of distribution isn't quite right. To get rid of this problem, you need to learn how to market your solution correctly. Those trying to set up a business or penetrate a new market on LinkedIn may find marketing difficult in the initial stages. Still, once you understand and succeed at it a few times, the rest will become history.
The following tips will help business market your business better;
Understudy your competitors and find out how they solve their customer’s problems/complaints.
Criticize your product
No matter how good your product is, never assume it's the best.
These are some of the critical things that every business owner willing to sell on LinkedIn should have at their tip while getting set to make that bold move on LinkedIn. The known quote, "if you fail to plan, then you have planned to fail," better sums it up. To bypass narrating stories that touch the heart, be familiar with these familiar marketing strategies to help you build your hypothesis regarding your prospects. Validation is another thing that you will need to do as the series of hypothesis tests will help you evaluate your product and know when it’s ready to scale the new market on LinkedIn. All things being equal and you get your hypothesis right will allow you to set the standard to follow. But then you need to research new ways to improve what you already have constantly; otherwise, you may find yourself making the identical thing over and over again.
If your hypothesis is correct, it allows you to build the first version of a market playbook for the US market.
Scaling is about testing, measuring, and pivoting the market playbook you created during the Validation to scale in the US.
How to sell on LinkedIn as a Startup on LinkedIn
Marketers that have made impressive record sales with the help of LinkedIn call it the goldmine network. Below are four key strategies that will help you tap into that goldmine.
1. Build a solid digital brand with the help of your LinkedIn profile
The first step to achieving greatness is by optimizing your profile to the point that it's not only complete. Still, it has a professional and impressive general overlook for everyone that surfs through it.
Some people create a LinkedIn account only when they need to use it for a purpose, and then they’re off. If you’re among them, it’s time to have a rethink and set it up for sales.
To ensure your profile is optimized for success, the following are essential;
Ensure your profile photo is professional. Looking at the part is necessary!
The next thing that you will need to do is make sure that your headline communicates value. Give your prospects a hint of what they will benefit from connecting with you.
Constantly update your profile with recent awards, fresh content, endorsements, and so on.
2. Keep your ears on the ground
Stay curious about the latest happenings in your industry. Again, please pay close attention to the newsfeed of others and closely observe those you have established a connection with to see what they are doing differently. Search for prospective buyers and try to know more about their backgrounds. Also, be on the lookout for an opportunity to reach out to them.
3. Connect with prospect
The journey of a thousand miles starts with the first action. We know this isn't' easy for most people to do because one can spend a lot of time attempting to establish connections with prospects but then get little or no response. So take that bold step and grow your network. In the start, this might be hard, but the more your connection grows, the easier it is to establish connections and make sales.
4. Strengthen your rapport with prospects
The biggest mistake that most LinkedIn users make is establishing valuable connections and not maximizing their potential. Always stay in touch with those you have connected to ensure that your relationship with them is constantly strengthened. And this is because those that you've connected with are more likely to remember the conversations with you when you're active in publishing content.
Some of the ways that you can strengthen your relationship with your prospects include;
Show appreciation by replying to comments and sharing some of their content on your feed.
Acknowledge their accomplishment. It will give them the encouragement that they need to strive for more. It’s also a move that will keep you in their good books.
Send personalized messages to your contacts to congratulate them on their work anniversaries or other accomplishments.
Learn to move from exchanging messages to set up physical meetings with them over time. But endeavor to do a little background study of the person that you want to meet up with. What you don't want is to appear and talk only about business. It would seem as though it is the only reason why you tried to connect in the first place. Find out their interest, team, company, etc., it will serve as a good conversation starter and talking point.
LinkedIn Guide for Startups Additional Tips To Remember
Now that this LinkedIn Guide for Startups is done arguing about the four essential strategies that can help you generate sales. Below are some bonus tips that will also help you sell fast on LinkedIn.
1. Work smarter, not harder
The days are gone when people worked hard with their bodies before generating revenue for their business. People now work more with their brains and less with their bodies and generate two to three times more than people who used their bodies. So all you need to do is focus on the right people and companies that are more likely to patronize your business and sell to them.
2. Practice the ABC rule of thumb
ABC stands for Always Be Connecting. Having talked about the essence of connecting earlier on, we already guess you know why this is important. In today's market, networking has contributed to over 90% of the success that salespersons experience both social media platforms like LinkedIn and in real life. Have it at the back of your mind that people are more likely to buy from those they like and trust. That is why you need to put in the work to connect and build a rapport with your prospects.
3. Lead with insights
In today's market, most buyers have a high expectation from salespersons, and there no way to convince them that you're the one they have been looking for other than to lead with insights. By doing so, you will create a better avenue for your prospective buyer to want to meet and do business with you. So put in the work and impress your prospects with insight, and they will always come back to do more transactions.
4. Ask meaningful questions
Find and join LinkedIn groups related to your business to stay current with any relevant discussions with group members. LinkedIn groups will also allow you to connect with prospects to learn how they operate their business and what they care about. Don't wait for others to publish content (Here you can find the LinkedIn and Facebook Auto-Poster to get massive outreach) before you join the conversation. On your own, search for relevant industry publications and share. It's not a crime if others learn from you.
5. Create an excellent buying experience
It is easier to have an old customer return and do more deals than to get new ones. A straightforward way to do this is by creating a pleasant experience with every client that patronizes your business. It is one tactic that will help you generate more sales.
This is one strategy bound to work but may rebound force-feeding an agenda to prospective clients. Instead, ensure you're always working according to your buyer's agenda, objectives, and timeline.
CONCLUSION
The information they say is power. In a time where things appear to be happening at the speed of light, if not informed enough, your brand might be struggling on the verge. The more informed you are, the greater power you have to regulate the sales process.
Get off the verge of failing in your business by building a solid business rapport with decision-makers in the sales pipeline of every organization that you have targeted.
